Dove Channel Announces Strategic Partnership with Premier Homeschool Resource, The Old Schoolhouse®, to Support Homeschooling Initiative
Dove Channel is the Leading Streaming Service Offering
Family-Friendly Content Specifically for Homeschooling Parents
LOS ANGELES–(BUSINESS WIRE)–As the homeschooling industry continues to grow in the United States,
Cinedigm Corp.’s (NASDAQ: CIDM) Dove Channel today announced a strategic
partnership with SchoolhouseTeachers.com, a division of The Old
Schoolhouse®. The partnership will kick off
with a bundled holiday sale on Wednesday, November 23, that features a
discounted rate for SchoolhouseTeachers.com ($99 vs. $139 for annual
subscription), which includes access to more than 300 classes for all
ages, and a free one-year add-on to Dove Channel. The bundle promotion
will end December 2.
Dove Channel serves the faith and family audience, offering a
wide variety of content from meaningful mainstream movies, independent
films, and documentaries, to heartwarming TV series and children’s
programs. The specialized streaming service offers the homeschooling
community video content geared specifically to homeschooling families
that meet The Dove Foundation™ rating system that ranks programs in six
key areas: sexuality, language, violence, drug and alcohol use, nudity,
and other, to ensure appropriate programming for families.
The partnership with The Old Schoolhouse® and
SchoolhouseTeachers.com is the latest in a long line of homeschooling
initiatives from Dove Channel. In the last six months, Dove Channel
homeschooling partnerships have included six state organizations,
including Arizona Families for Home Education, Indiana Association of
Home Educators, Home School Building of Michigan, Christian Homeschool
Association of Pennsylvania, Christian Homeschoolers Association of
South Carolina, and Homeschool Educators Association of Virginia. Five
more state homeschooling organizations have expressed interest in
participating.
The service also teamed up with national homeschool conferences and
events such as Homeschool Teacher Appreciation Day and companies like
Apologia and Hip Homeschool Moms. Additional parenting organization
support includes partners such as Hearts at Home, KidsFirst!, Well
Planned Gal, Busy Mom, and Cross & Quill Media. In these partnerships,
homeschooling parents generally receive access to the curated content at
a discounted rate, as well as access to an ongoing collection of crucial
curriculum from partners.
“As modern homeschooling curriculum continues to shift into the digital
space, Dove Channel provides high-quality video content through a
trusted, easily accessible platform to help enhance at-home learning,”
said Faye Walker, SVP Marketing & Acquisitions. “We discovered many
homeschoolers were facing challenges when searching for age-appropriate
video course material, and we wanted to create a safe, integrity-driven
tool that would supplement homeschooling curriculum.”
Dove Channel’s subscription-based offering is $4.99 per month. The
programming can be viewed across a broad spectrum of connected devices
including Roku Players and Roku TV models, Android and iOS, Samsung
Smart TV, the Web, and mobile and tablet devices. Additionally, Dove
Channel, along with Cinedigm’s CONtv and Docurama, are available to
Amazon Prime members as part of Amazon’s new Streaming Partners Program.
Prime members can view Cinedigm’s channels with the Amazon Video app
available across hundreds of devices. Later this month, Dove Channel,
along with CONtv will be available on LeEco smart phones and TVs.
All Dove Channel content is sortable and searchable, and homeschoolers
will soon be able to easily create customized, password-protected
“shelves” where exclusive videos and curriculum can be stored for a
personalized homeschool network. Dove Channel currently offers over 300
homeschooling titles, and shelving curriculum categories include Bible
studies, science, literature, and history — all organized by age,
offering engaging video content in accordance with the Dove Faith &
Family Seal of Approval. The proprietary rating system and family filter
tool also allows parents to customize viewing preferences for their
families.
“We are so pleased to be able to partner with Dove Channel for this
special promotion that meets the needs of many families. It’s a
challenge to navigate the world of movies and videos. Dove Channel helps
families discover the educational treasures and avoid the junk.” ~Gena
Suarez, Publisher, The Old Schoolhouse® Magazine
“I love Dove Channel! It provides me with peace of mind, and my kids
enjoy what they’re watching. The programs here are family friendly and
Busy Mom approved!” ~Heidi St. John
“In the battle for the hearts and minds of our children, it is
encouraging to see that new weapons are being formed to help families,
especially on the battleground of television and movies. The Dove
Channel is one such weapon, and our family has been grateful for the
advent of this wonderful media option. As homeschoolers, we especially
appreciate the ability to supplement our Bible, history, and literature
studies with quality movies and documentaries free of immoral content.”
~Angela Newson, Cross & Quill
Currently, Dove Channel is running a holiday fundraising initiative,
which donates part of the subscription price back to the organization
through an affiliate program to support local homeschool education and
resources. Any interested homeschool organizations should contact Alex
Viglione, Manager Affiliate Marketing, at aviglione@cinedigm.com
and inquire about the holiday fundraising program, which runs through
December 31, 2016.
An obvious curator of faith and family content, The Dove Foundation™ is
a nonprofit organization dedicated to encouraging the entertainment
industry to create, produce, and distribute more movies and television
shows that are appropriate for family viewing. Each month, hundreds of
thousands of visitors rely on The Dove Foundation™ for up-to-date
reviews of movies, TV shows, DVDs, and books. Hand in hand with this
philosophy, the foundation is also committed to helping the public
easily identify family-friendly entertainment, encouraging them to show
their support for this approved content.
For more information on Dove Channel, please visit www.dovechannel.com.
ABOUT DOVE CHANNEL:
Dove Channel was developed in response to caring consumers who want to
make informed choices when selecting entertainment. New streaming
technologies make it challenging to locate films that do not offend your
sensitivities or violate your values. Dove Channel provides a safe
walled garden with hundreds of movies and TV series that reflect the
time-honored standards of The
Dove Foundation™, known for its trusted Faith & Family Dove Seals of
Approval. As a member, consumers take advantage of our unique
Customization Tool which gives you complete control by selecting the
type of entertainment that exactly fits your tastes and personal
preferences. www.DoveChannel.com
ABOUT CINEDIGM:
Cinedigm is a leading independent content distributor in the United
States, with direct relationships with thousands of physical retail
storefronts and digital platforms, including Wal-Mart, Target, iTunes,
Netflix, and Amazon, as well as the national Video on Demand platform on
cable television. The company’s library of films and TV episodes
encompasses award-winning documentaries from Docurama Films, next-gen
indies from Flatiron Film Company, acclaimed independent films and
festival picks through partnerships with the Sundance Institute and
Tribeca Films, not to mention a wide range of content from brand name
suppliers including National Geographic, Discovery, Scholastic, NFL,
Shout Factory, Hallmark, Jim Henson, and more.
Additionally, given Cinedigm’s infrastructure, technology, content and
distribution expertise, the company has rapidly become a leader in the
quickly evolving over-the-top digital network business. Cinedigm’s first
channel, Docurama, launched in May 2014 and is currently available on
iOS, Roku, Xbox, and Samsung, with additional platforms currently being
rolled out. Cinedigm launched CONtv, a Comic Con branded channel in
partnership with Wizard World, on March 3, 2015. The company’s third OTT
channel, Dove Channel, launched on September 15, 2015, and is a digital
streaming subscription service targeted to families and kids seeking
high quality and family friendly content approved by Dove Foundation.
Cinedigm™ and Cinedigm Digital Cinema Corp™ are trademarks of Cinedigm
Corp. [CIDM-G]
ABOUT THE OLD SCHOOLHOUSE® and
SCHOOLHOUSETEACHERS.COM:
The Old Schoolhouse® Magazine Company has developed into
one of the foremost homeschooling companies in the world. From its
humble beginnings as an email newsletter written by Gena Suarez to
answer the questions of a few homeschoolers, The Old Schoolhouse®
now includes The Old Schoolhouse® Magazine, a full-color print
magazine that offers encouragement and practical advice;
SchoolhouseTeachers.com, a course-curriculum membership platform with
exceptional academic content; and Molly Green Magazine, a print
magazine and homesteading membership community that offers advice and
tips for living a simple, healthy lifestyle. The Old Schoolhouse®
is a place where people can find a community of caring, helpful,
supportive individuals who have a heart for the Lord and for serving
each other.
Once The Old Schoolhouse® Magazine became accessible online in a
digital format, there was an opportunity to reach the homeschool
community in another way. The idea for SchoolhouseTeachers.com was born
from a collaborative effort among staff members. Making its debut in
2012 as a supplemental curriculum online platform, it has grown over the
past four years into a robust curriculum with over 300 online classes
available to thousands of families who are part of the membership
community.
Contacts
Cinedigm
Jill Newhouse Calcaterra
310-466-5135
jcalcaterra@cinedigm.com
