Lancôme Expands Innovative Custom Made Makeup Offering
A breakthrough technology that detects individual skin tones,
delivering a uniquely-blended and bespoke foundation to create a perfect
match, will soon be available at nine additional Nordstrom locations
across the country
NEW YORK–(BUSINESS WIRE)–#LeTeintParticulier–Lancôme’s groundbreaking bespoke makeup experience, Le Teint
Particulier Custom Made Makeup, is launching at nine new major
markets across the United States this month. Le Teint Particulier is
Lancôme’s most highly sophisticated and unique service in cosmetics,
changing the way the world experiences foundation by offering each woman
her very own custom blended formula.
Customers across California, Florida, Chicago, Washington and
Virginia/Washington, D.C. can now experience Le Teint Particulier and
its revolutionary technology used to detect individual skin tones. The
proprietary system creates a one-of-a-kind match, delivering a
highly-personalized, freshly blended foundation designed to emulate her
unique complexion.
LUXURY, ARTISTRY & TECHNOLOGY
The one-on-one consultation begins as a Lancôme Beauty Advisor scans a
client’s facial skin tone. The data is processed through a new,
state-of-the-art algorithm that measures skin tone with pinpoint
accuracy. From there, the formula is blended right at the counter and
her Complexion ID is printed on the bottle for easy reference upon
refill for the perfect, personalized foundation.
To maintain color accuracy, the custom made machine is equipped with
eight peristaltic heart pumps for an airtight blending and dispensing
process. The technology is so innovative that it even allows for
customized coverage: full, medium or sheer. Moreover, the formula
provides up to 24-hour hydration and can be enhanced with an additional
moisturizer on an individual basis.
The game-changing Le Teint Particulier formula is infused with
micro-fill technology, the foundation feels weightless and contains
high-impact pigments that glide on easily to flatter and hydrate all
skin types. Shades are meticulously created to reflect cool, warm or
neutral undertones and provide a flawless finish for the ideal texture,
fluidity, coverage level with a natural finish that remains virtually
undetectable. The long-wearing, breathable formula is oil-free,
fragrance-free, safe for sensitive complexions and won’t clog pores,
leaving skin with a translucent radiance and a smooth, truly flawless
natural glow.
“We’re thrilled to expand this personalized makeup innovation to
additional markets across the country,” says Suriya Parksuwan, President
of Lancôme USA. “Over the past few years, Lancôme has had great success
in offering extensive shade selections to women of all skin tones. With
the new customized foundation – developed with extensive research in
skin tone emulation – Lancôme is offering custom matching for all
clients. The result is the epitome of luxury and personal service:
made-to-measure makeup.”
Price: $80 for 0.7 oz. Custom Made Makeup.
Availability: Le Teint Particulier is now available exclusively
at the following select Nordstrom locations.
New Locations:
Nordstrom The Shoppes at Mission Viejo
100 The Shops at
Mission Viejo
Mission Viejo, CA 92691
949-347-2710 ext. 1064
Nordstrom The Village at Corte Madera
1870 Redwood Highway
Corte
Madera, CA 94925
415-927-1690 ext. 1064
Nordstrom South Coast Plaza
3333 Bristol Street
Costa
Mesa, CA 92626
714-549-8300 ext. 1064
Nordstrom Valley Fair
2400 Forest Ave
San Jose, CA 95128
408-248-2180
Nordstrom International Plaza
2223 North Westshore Boulevard
Suite 300
Tampa, FL 33607
813-875-4400 ext. 1064
Nordstrom Michigan Avenue
55 East Grand Avenue
Chicago,
IL 60611
312-464-1515 ext. 1410
Nordstrom Oakbrook Center
10 Oakbrook Center
Oak Brook,
IL 60523
630-571-2121 ext. 1064
Nordstrom Tysons Corner Center
8075 Tysons Corner Center
McLean,
VA 22102
703-761-1121
Nordstrom Southcenter
100 Southcenter Mall
Tukwila, WA
98188
206-246-0400
Flagship Locations:
Nordstrom Del Amo
21500 Hawthorne Boulevard
Torrence,
CA 90503
310-750-1415
Nordstrom Downtown Seattle
500 Pine St
Seattle, WA 98101
206-628-1412
About Lancôme
Since visionary pioneer Armand Petitjean founded the brand in 1935,
Lancôme has epitomized timeless glamour with a quintessential French
touch. Today the world’s leading luxury beauty brand continues to
inspire with its elusive je ne sais quoi that exudes happiness,
confidence and French chic appeal, as well as the very best in quality,
style, and transformative results. With a presence in 130 countries,
over 20,000 beauty advisers in as many points of sale relay Lancôme’s
message of French excellence, with incredible service and iconic
products such as: L’Absolu Rouge, Hypnose mascara, Dual Finish, Teint
Idole, Advanced Genifique, Visionnaire, Absolu L’Extrait, Tresor and La
Vie Est Belle. Lancôme affirms that happiness is the most attractive
quality and offers every woman the opportunity to enhance her beauty and
femininity, whatever her age and whatever her skin color, by giving her
the best of science and innovation. The brand continues to offer every
woman the best in beauty through its Elite Membership Rewards Program,
which allows customers access to exclusive offers, products and uniquely
indulgent experiences through brand partners. Lancôme’s
ambassadresses include Julia Roberts, Kate Winslet, Penelope
Cruz, Lupita Nyong’o, Lily Collins, Alma Jodorowsky, Daria Werbowy and
muse, Isabella Rossellini. Lancôme’s ambition is that every woman who
comes to the brand to look more beautiful leaves feeling happier.
Contacts
Lancôme USA
Stacy Mackler, 212-984-4973
VP of PR and
Communications
SMackler@lancome-usa.com
