Lane Bryant Launches New Campaign to Benefit Nationwide Children’s Hospital

The brand’s Inspired to Give campaign embodies Lane Bryant’s
charitable mission to empower, encourage and support women and children

COLUMBUS, Ohio–(BUSINESS WIRE)–#LaneBryant—Lane
Bryant, the nation’s leading women’s plus size apparel brand, is
excited to announce that its newest campaign in benefit of Nationwide
Children’s Hospital, Inspired to Give, has launched today.

Lane Bryant’s Inspired to Give campaign supports Nationwide
Children’s mission: that no child should be refused necessary care and
attention for lack of ability to pay. Throughout the campaign, Lane
Bryant will raise both donations and awareness for the hospital and its
services through a variety of initiatives in stores and online.

As part of the Inspired to Give campaign, members of the dance
company Pretty BIG Movement (who also appear in Lane Bryant’s Inspired
by #ThisBody initiative) teamed up with several Nationwide Children’s
Hospital Patient Champions for a special video that celebrates the
spirit and strength of each child. The video can be viewed on Lane
Bryant’s website and social media pages.

Lane Bryant will also offer several opportunities for clients to
contribute to Nationwide Children’s Hospital. From now through April 30,
clients can purchase an exclusive coupon book for a $5 donation. The
booklet includes four offers that are redeemable for up to $90 in
savings at Lane Bryant stores and on the brand’s website. Clients will
also have the ability to “round-up” their in-store purchase to the
nearest dollar for donation, or can contribute a flat monetary donation
of a denomination of their choosing to the hospital.

“We are so grateful for Lane Bryant’s support and partnership,” said
Nationwide Children’s Hospital Foundation President Jim Digan. “From our
original point-of-sale campaign last year to this year’s impactful
partnership with Pretty BIG Movement, we have accomplished so much for
children all over the country. Lane Bryant is a dedicated, innovative,
and committed partner.”

For more information regarding Lane Bryant’s partnership with Nationwide
Children’s, please visit www.lanebryant.com.

To view Lane Bryant’s Inspired to Give video featuring members
of Pretty BIG Movement and Nationwide Children’s Patient Champions,
click here.

Visit Lane Bryant at:

Facebook: www.facebook.com/LaneBryant

Instagram & Twitter: @lanebryant

About Lane Bryant®: Lane Bryant® is the nation’s
leading women’s specialty size apparel brand, providing stylish and
high-quality fashion in sizes 14-28. The Lane Bryant collection includes
a wide selection of career to fashion conscious apparel as well as
accessories, footwear, hosiery and Cacique® intimate
apparel. Lane Bryant® fashions are available nationwide at
its 769 Lane Bryant stores, and online. Lane Bryant is a wholly-owned
subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com
and cacique.com
for store locations and the latest fashion trend information.

About Nationwide Children’s Hospital: Named to the Top 10 Honor
Roll on U.S. News & World Report’s 2016-17 list of
“America’s Best Children’s Hospitals,” Nationwide Children’s Hospital is
one of America’s largest not-for-profit freestanding pediatric
healthcare systems providing wellness, preventive, diagnostic, treatment
and rehabilitative care for infants, children and adolescents, as well
as adult patients with congenital disease. Nationwide Children’s has a
staff of more than 11,000 providing state-of-the-art pediatric care
during more than 1.2 million patient visits annually. As home to the
Department of Pediatrics of The Ohio State University College of
Medicine, Nationwide Children’s physicians train the next generation of
pediatricians and pediatric specialists. The Research Institute at
Nationwide Children’s Hospital is one of the Top 10 National Institutes
of Health-funded freestanding pediatric research facilities. More
information is available at NationwideChildrens.org.

Contacts

Press:
Lane Bryant
Heather McGarry, Heather.McGarry@lanebryant.com
Lindsey
Srp, Lindsey.Srp@lanebryant.com
or
Paul
Wilmot Communications
Gina Folin, GFolin@paulwilmot.com
Jarred
Keller, JKeller@paulwilmot.com
or
Nationwide
Children’s Hospital
Danielle Warner, Danielle.Warner@nationwidechildrens.org