SheKnows Media to Reveal New Research on #Femvertising and Announce Winners of the 2016 #Femvertising Awards at Advertising Week 2016

A First Look at the Findings Reveal That While an Overwhelming
Majority of Women (97%) and Men (90%) Think Ads Have an Impact on How
Society Views Women, Just 65% of Men Believe Portraying Women as Sex
Symbols in Ads is Harmful, Compared to 90% of Women

A High-Profile Panel of Speakers, Including Madonna Badger and
Executives from Anheuser-Busch and Ms. Foundation for Women, Will Join
SheKnows Media for the Sept. 26 Panel on Next-Generation #Femvertising

Winners of the Second-Annual #Femvertising Awards Will Be Announced
During the Panel; Finalists Include Brawny, Lyft, Microsoft and Pantene,
Among Others

NEW YORK–(BUSINESS WIRE)–SheKnows
Media, a leading women’s media company with 81 million unique
visitors a month* and 302 million social media fans and followers, today
announced that it will reveal new, proprietary research on #Femvertising
during its Sept. 26 panel titled, “The
Key to Next-Generation #Femvertising: Ever-More Authentic Portrayals of
Humans.”

The survey, fielded online in September 2016, examines attitudes toward
the pro-female advertising movement in which brands are increasingly
building gender-equality messages and images into ads that target women.
Responses were compared to SheKnows Media’s original #Femvertising
study, which was revealed at Advertising Week in 2014. This year,
however, nearly 4,000 people took the survey compared to just over 600
in 2014. In addition, SheKnows Media opened the #Femvertising survey up
to men.

A first look at the findings show that while an overwhelming majority of
women (97%) and men (90%) think advertising has an impact on how society
views women, just 65% of men believe portraying women as sex symbols in
ads is harmful. Among women, that statistic jumps up to 90%. The full
set of data from the 2016 #Femvertising survey will be revealed during
the Sept. 26^th panel, moderated by Samantha Skey,
President and Chief Revenue Officer at SheKnows Media and featuring
the following high-profile panel of speakers:

• Jodi Harris, Head of Consumer Insights, Anheuser Busch
• Madonna Badger, Chief Creative Officer/Founder, Badger and Winters
• Jamia Wilson, Executive Director of Women, Action and the
  Media
• Angelique Roche, Vice President, External Affairs, Ms.
  Foundation for Women

The panel will explore how successful pro-female campaigns have enabled
brands to build deeper, more meaningful connections with women –
arguably the most important consumer demographic, controlling 85% of
purchasing decisions and heavily influencing the rest. In addition, the
panelists will consider how #Femvertising must evolve to push brands to
present portrayals of all people, challenging stereotypes of women and
men alike.

“#Femvertising continues to be a powerful force in the advertising
industry, propelled by award-winning ads like Always’ #LikeAGirl, Dove’s
wildly successful Real Beauty campaign, as well as a focus on feminist
issues like the gender pay gap and the monumental first of having a
woman running for president,” Skey said. “But our work is far from done.
#Femvertising must continue to evolve by becoming more inclusive, and by
pushing modern portrayals of all people in order to help advance the
fight for gender parity. I look forward to discussing this issue at
Advertising Week 2016 with such an esteemed panel of speakers.”

SheKnows Media to Honor Winners of the 2016 #Femvertising Awards at
Advertising Week

In addition to sharing results of its brand-new #Femvertising survey,
SheKnows Media will honor winners of its second-annual #Femvertising
Awards at Advertising Week 2016. The winning campaigns, chosen from
the following list of finalists, were ultimately determined by nearly
7,000 votes from the public:

Humor

• Bud Light: Equal
  Pay
• Lyft: Riding
  is the New Driving
• Organic Valley: Real
  Morning Report

Inspiring

• Brawny: Strength
  Has No Gender
• The Limited: What
  Does Leading Look Like?
• Under Armour: Rule
  Yourself – US Women’s Gymnastics

Next Generation

• Girls Who Code: Why
  Girls Can’t Code
• Dear Kate: First
  Time
• Microsoft: What
  Will You Make?

Social Impact

• Axosoft: It
  Never Was A Dress
• #WomenNotObjects: We
  Are #WomenNotObjects
• JCPenney: Here
  I Am

Dadvertising

• Nissan: With
  Dad
• Pantene: Dad-Do
• Quaker: The
  Recital

In addition to voting for their favorite campaigns across the four award
categories, individuals had the opportunity to submit the name of an
empowering pro-female ad via the People’s Choice award. The
#Femvertising Awards also give children a voice; teens and tweens who
belong to Hatch, SheKnows Media’s innovative digital storytelling and
media literacy program for kids, voted for the campaign that most
resonated with them. Finally, SheKnows Media executives and editors will
award a brand that is making strides to change the conversation about
the way women are marketed to. The People’s Choice, Hatch Kids and
Wildfire award winners will also be announced during SheKnows Media’s
Next-Generation #Femvertising panel at Advertising Week 2016.

“We launched the #Femvertising Awards last year to pay tribute to
advertising campaigns that reject unattainable beauty standards and
gender stereotypes in an effort to do the right thing by women and
girls,” Skey said. “Congratulations to each one of our 2016
#Femvertising Awards finalists – we are thrilled to feature such a
powerful roster of campaigns that are proving advertising can be used
for good, while also having a positive impact on brand awareness and the
bottom line.”

For more information about the panel or to request the full set of
#Femvertising survey results, contact femvertising@sheknows.com.
Learn more about SheKnows Media at http://www.sheknowsmedia.com/.

* comScore, Media Metrix, Multiplatform Key Measures Report, Lifestyles
Category, August 2016, U.S

About SheKnows Media

SheKnows
Media is the number-one women’s lifestyle digital media company with
81 million unique visitors per month (comScore, Media Metrix,
Multiplatform Key Measures Report, Lifestyles Category, August 2016,
U.S.) and 302 million social media fans and followers. The company
operates a family of leading media properties that include SheKnows.com,
BlogHer.com,
STYLECASTER.com
and HelloFlo.com.
SheKnows Media also organizes the conference #BlogHer16:
Experts Among Us, the largest annual celebration of women online
content creators, social media influencers and brand executives, taking
place in Los Angeles, August 4-6, 2016. With a mission of women
inspiring women, SheKnows Media is revolutionizing the publishing
industry by forging a new kind of model that seamlessly integrates
users, editors and content creators onto a single platform designed to
empower all women to discover, share and create. Whether it’s parenting
or pop culture, fashion or food, DIY or décor, our award-winning
editorial team, Experts, bloggers and social media influencers produce
authentic and on-trend content every day. We dig deep to learn what
makes our audience tick, revealing unexpected insights on women and
digital media. Our robust, end-to-end suite of premium branded content
and influencer marketing solutions generate more than 2 billion ad
impressions per month (sources: DFP), allowing brands to distribute
authentic content and integrated advertising at scale.

SheKnows Media is based in New York and Scottsdale, Ariz., with offices
in Los Angeles and Chicago. We also operate internationally in Canada,
Australia and the United Kingdom.

Contacts

SheKnows Media
Jenni Ottum
Public Relations Director
480.231.4887
Jenni.Ottum@SheKnows.com