Taco Bell® Announces Return to Super Bowl® with New Ad Campaign

Cryptic announcement teases what could be the brand’s biggest
launch yet

IRVINE, Calif.–(BUSINESS WIRE)–In true Taco Bell® fashion, the brand today announced plans to return as
a Super Bowl advertiser with a not-so-helpful press release shared on
Ta.co. Leaving much to the imagination of fans, the release withheld
details of the product that will be revealed during Taco Bell’s
30-second spot in the first quarter during Super Bowl® 50.

Taco Bell will continue to tease its “biggest launch to date” with a
series of ambiguous activities and pop-up events.

“We aren’t revealing details of our spot until the big game, but we will
have ways for our fans to engage with us in the weeks leading up to
Super Bowl® 50,” said Chris Brandt, Chief Concept and Brand
Officer for Taco Bell. “This build up will pay off with one of the most
exciting announcements from the Taco Bell brand to date.”

Taco Bell’s new spot was created by Deutsch LA.

Fans are encouraged to follow along as the launch of the new product
continues. To learn more about what could be Taco Bell’s biggest thing
yet, check out The
Feed on Ta.co.

About Taco Bell Corp.

Taco
Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the
nation’s leading Mexican-inspired quick service restaurant. Taco Bell
serves made to order and customizable tacos, burritos, and specialties
such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina
Power® Menu, lower calorie Fresco options and is the first QSR
restaurant to offer American Vegetarian Association (AVA)-certified menu
items. Taco Bell Breakfast offers portable, classic items such as the
A.M. Crunchwrap®, Waffle Taco and signature burritos. The company
encourages customers to “Live Más,” both through its food and in ways
such as its Feed
The Beat® music program and its nonprofit organization, the Taco
Bell® Foundation™. Taco Bell and its more than 350 franchise
organizations have more than 6,000 restaurants across the United States
that proudly serve more than 42 million customers every week.

Like: Facebook.com/tacobell

Follow: @TacoBell
(Twitter) and tacobell
(Instagram) and @tacobell (Periscope)

Subscribe: YouTube.com/tacobell

Contacts

Taco Bell Corp.
Rob Poetsch, 949-863-3970
Rob.Poetsch@yum.com
or
Edelman
Erin
Farkaly, 415-486-3256
Erin.Farkaly@Edelman.com