LOUISVILLE, Ky.–(BUSINESS WIRE)–Early Times Kentucky Whisky donated $100,000 to K9s for Warriors during
the announcement of its partnership at a ceremony in Ponte Vedra, FL, on
Thursday, March 24. K9s for Warriors is a non-profit organization
committed to training service canines for military veterans suffering
from post-traumatic stress disorder, traumatic brain injury, and/or
other trauma resulting from military service.
The donation from Early Times will allow K9s for Warriors to train five
service canines to be given to military veterans in need.
The ceremony included opening remarks from K9s for Warriors Founder and
President Shari Duval and Executive Director Rory Diamond, as well as
the presentation of graduation certificates to five veterans and their
new service canines. In addition, ceremony guests were introduced to
former K9s graduate Joe Swoboda, accompanied by his service dog Lilly.
Swoboda spoke about his experience at K9s for Warriors and what the
donation means to him and fellow veterans.
“Early Times’ donation of $100,000 isn’t just about money,” said
Swoboda. “It’s not just about the cost associated with training service
dogs. This is about saving the lives of our brothers in arms. This check
The partnership between Early Times and K9s for Warriors stems from a
long history of military support from Brown-Forman, the parent company
of Early Times. In conjunction with Brown-Forman’s veterans employee
resource group (BRAVE) mission, Early Times will further the support in
empowering military veterans to continue living life with independence
and dignity following military service.
“Early Times has a genuine and heartfelt connection with our United
States military as well as with proud, hardworking and patriotic
Americans,” said Early Times Brand Manager Marc Hindorff. “It is our
honor to partner with K9s for Warriors and continue supporting those who
have dedicated their lives to protecting our country in their service.”
Robin Nicholson, a representative from BRAVE, was also in attendance and
spoke on behalf of Early Times and Brown-Forman. Her presentation of the
$100,000 donation to K9s for Warriors on behalf of Early Times and
Brown-Forman left ceremony guests, volunteers, and K9s veterans
speechless, given her emotional remarks.
In efforts to continue to raise awareness, Early Times will produce a
documentary film about the relationship between warriors and their
service dogs, as well as invite consumers to get involved with various
programs on Early Times’ Facebook page and at http://earlytimes.com/.
About Early Times:
The Brown-Forman Company
(NYSE:BFA) (NYSE:BFB) acquired Early Times in 1923 and over the next 30
years made Early Times the best-selling whisky in the country. Today its
smoothness is savored in over 40 countries. For more than 145 years,
Brown-Forman Corporation has enriched the experience of life by
responsibly building fine quality beverage alcohol brands, including
Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s
Tennessee Honey, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia,
Korbel, el Jimador, Woodford Reserve, Canadian Mist, Herradura, New Mix,
Sonoma-Cutrer, Early Times, and Chambord. Brown-Forman’s brands are
supported by nearly 4,400 employees and sold in approximately 160
countries worldwide. For more information about the company, please
Brown-Forman Rallying All Veterans for
Excellence (BRAVE) is a veterans’ employee resource group, seeking to
create a network to identify, support, develop and promote the unique
characteristics and needs of military veterans and their families
throughout Brown-Forman’s business locations and surrounding communities.
About K9s for Warriors:
K9s For Warriors was founded in 2011
by Shari Duval. After her son Brett returned home as a contractor from
Iraq with Post-Traumatic Stress Disability, Duval recognized there was a
need to innovatively and effectively treat the devastating epidemic.
What started out as an idea developed into a passionate nonprofit
organization committed to saving the lives of rescue dogs and military
heroes alike. Since 9/11, there have been 130,000 veteran suicides (22
lives lost a day to PTSD). Through a three-week, live-in training
program – at no cost to the veteran – K9s For Warriors graduates are
able to return to civilian life with dignity and independence while
reducing their risk for suicide. The mission of K9s For Warriors is to
stop these 22 daily suicides altogether.
Early Times & K9s for Warriors Partnership:
- Early Times custom barrel doghouses created for various service canines
Documentary showcasing the relationship between warriors and their
service canines to premiere Summer 2016
Two social media engagements
“Tag a Dog” – Photos of the service dogs in training will be
posted on the Early Times Facebook page and consumers will be
invited to suggest names for the dogs sponsored by Early Times.
The winning names will be announced in September 2016.
“Pic Pups Doghouse Giveaway” – Consumers will be invited to post a
picture of their own dog to the Early Times Facebook page to be
entered to win a custom Early Times barrel doghouse.
- “Tag a Dog” – Photos of the service dogs in training will be