2016 Study of the Indian Consumer Durables Sector – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/hx3ftp/a_study_of_the)
has announced the addition of the “A
Study of the Indian Consumer Durables Sector”
report to their

By 2025, it is expected that India will become the fifth-largest
consumer durables market globally. The consumer durables industry is
projected to double at 14.8% CAGR to reach approximately USD 12.5
billion in FY15 from USD 6.3 billion in FY10.

At present, more than 77% of households in urban India have a
television, 33% own a refrigerator, 17% have an air cooler, and 13% own
a washing machine. Air conditioner penetration in India compares
unfavorably with other developing markets, especially Asian countries,
along with the other consumer durables categories within the country.

The improving living standards have made home washing machines an
essential consumer good in the Indian market. The changing environmental
dynamics, urbanization and rising income levels are driving the growth
of this segment that was once inhibited by the high price point. The
Indian refrigerator market was worth INR 41 billion in 2009 and is
projected to reach INR 223 billion by 2020. Although the market has been
growing, it still remains underpenetrated. Market penetration of
refrigerators in India is 21% as compared with the global average of 85%.

The Indian television market is shifting from the traditional cathode
ray tube (CRT) technology to LED, LCD and Plasma televisions. Some
leading players have officially stopped the production of CRT
televisions and are now concentrating on LED TV’s. While in 2012 CRT
sales stood at 7 million units and flat panels stood at 5 million units,
in 2014 CRT sales were only 2.5 million units while flat panel sales
stood at close to 9 million units. It is expected the TV industry
revenue will reach INR 130,500 crore by 2020. TVs form the next largest
imports in the consumer durables sector behind air conditioners in India.

Key players operating in the consumer durables sector including Voltas
Ltd., Blue Star Ltd., Hitachi Ltd., LG Electronics India Pvt. Ltd., AB
Electrolux, Panasonic Corp., Samsung, Carrier Corp., Whirlpool, IFB, and
Videocon have been profiled.

Key Topics Covered:

1. Indian Consumer Durables Market

2. Indian Air Conditioner Market

3. Indian Washing Machine Market

4. Indian television Market

5. Indian Refrigerator Market

6. Key Industry Players Profile

7. List of Charts and Graphs

Companies Mentioned

– Blue Star Ltd.

– Carrier Corp.

– Hitachi Ltd.


– LG Electronics India Pvt. Ltd.

– Panasonic Corp.


– Videocon

– Voltas Ltd.

– Whirlpool

For more information visit http://www.researchandmarkets.com/research/hx3ftp/a_study_of_the.


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