24 Hour Fitness Launches Team USA Bootcamp Program

Inspired By Team USA Athletes – Train Like An Olympian And
Paralympian In August

SAN RAMON, Calif.–(BUSINESS WIRE)–#24HourFitness–24 Hour Fitness, a proud sponsor of the United States Olympic Committee
(USOC) and Official Fitness Center Sponsor of the U.S. Olympic and
Paralympic Teams, introduces a Team USA Bootcamp into all club
markets next month, as the Rio 2016 Olympic Games begin.

Team USA Bootcamp is inspired by Team USA athletes, and the five
distinguished “Team 24” U.S. Olympic and Paralympic Team athletes
announced by 24 Hour Fitness earlier this year. The 50 minute program is
a fun, fast-moving interval strength circuit-style workout that delivers
total body conditioning, core challenges and mental training that will
leave participants feeling like champions. The mix of workout movements
begins with a group warm-up, moving briskly into a cardio challenge,
lower then upper-body circuits, and a core circuit. Between each circuit
is a unique Team USA Challenge—an energy blast that combines physical
and mental abilities, similar to the challenging training regimens of
Team USA athletes.

“In our relationship with Team USA, we are extremely moved by the
inspiring and relatable athlete stories,” said Lashaun Dale, Vice
President, Content & Programming, 24 Hour Fitness. “The Team USA
Bootcamp helps us channel the energy and motivation we get from these
athletes, particularly during the Olympic and Paralympic Games, in order
to inspire our own fitness journeys.”

“We’ve noticed that our members are more compelled to accelerate their
gym workouts during the Olympic Games. When we witness greatness at its
best during the Rio Games, we want to step up our game too. This program
delivers an excellent opportunity to do just that,” Dale noted.

Members of Team 24 include:

  • Conor
    , an elite swimmer and Olympic gold medalist participating
    in individual and relay events. Dwyer won a gold medal as a member of
    the winning U.S. 4×200-meter freestyle relay team at the London 2012
    Olympic Games. In total, he has won 14 medals in major international
  • Gwen
    , a two-time world champion triathlete and the only U.S.
    woman to win back-to-back elite world titles in triathlon. She holds
    the women’s record for career ITU World Triathlon Series (WTS) wins
    with 15, and she has won every race she has started since May 2014 for
    12 consecutive wins on the WTS circuit. In 2015 Jorgensen became the
    first triathlete —man or woman—to complete an undefeated season.
  • Alysia
    , a middle distance runner and seven-time U.S. outdoor
    national champion. She has represented the United States at numerous
    international championships including the London 2012 Olympic Games.
    She distinguishes herself by wearing a flower in her hair while
    running, a personal affectation she adopted to celebrate her
    femininity while training.
  • Lex
    , one of the top visually-impaired long jumpers in the
    world, winning the silver medal at the 2004, 2008 and 2012 Paralympic
    Games. He is the current world record holder in the F11 men’s long
    jump and is the only completely blind athlete in the world to eclipse
    the 22-foot barrier in the long jump.
  • Cortney
    , a two-time U.S. Paralympic swimmer with medals from both
    the 2008 and 2012 Paralympic Games. Jordan won eight Paralympic medals
    in her classification: one gold medal (50 meter freestyle), five
    silver medals (50m freestyle, 100m freestyle-twice, 400m
    freestyle-twice) and two bronze medals (100m backstroke, 200m
    individual medley).

Since 2004, 24 Hour Fitness has proudly partnered with the U.S. Olympic
and Paralympic Teams to support Team USA’s top competitors as they work
tirelessly to bring home the gold. More than 100,000 athletes have
passed through the Olympic Training Centers and utilized equipment
provided by 24 Hour Fitness in their quest to compete at the Games. 24
Hour Fitness also helped design and outfit the High-Performance Training
Centers (HPTC) in London in 2012 and Beijing in 2008, and this
dedication continues with the HPTC at the Rio 2016 Olympic and
Paralympic Games.

The Team USA relationship also offers interesting opportunities for club
members and consumers to engage with the athletes and the
Rio 2016 Olympic and Paralympic Games including:

  • Behind-the-Scenes With 24Life™ Magazine: Bringing the
    stories of the Team 24 athletes to life with insights into the
    delicate balance of professional and family commitments that similarly
    challenge each of us daily. Alysia Montaño is profiled in the recent 24Life
    cover story as she reflects on her “Road to Rio.” Visit: 24Life.com.
    Download the free 24Life app from the Apple store or
    Google Play. The magazine is free to members and
    consumers alike.
  • The View Inside: 24 Hour Fitness helps to design and outfit the
    High Performance Training Center at the Rio 2016 Olympic and
    Paralympic Games and will provide the expertise to staff it as well.
    More than 700 employees of 24 Hour Fitness from throughout the U.S.
    applied for the honor of serving the athletes as Fitness Ambassadors,
    of which 18 candidates were selected. Their “view from the inside,”
    will be shared through 24Life media channels for members to enjoy as
    the Rio Games unfold.

About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24
Hour Fitness is a leading health club industry pioneer, serving nearly 4
million members in over 400 clubs across the U.S. For more than 30
years, the company has been dedicated to helping members change their
lives and reach their individual fitness goals. With convenient club
locations, personal training services, popular group exercise classes
and a variety of strength, cardio and functional training equipment, 24
Hour Fitness offers fitness solutions for everyone.

Please visit 24hourfitness.com
for more information and to find the club nearest you.


24 Hour Fitness
Karen Bakula, 925-786-4516