3M Design and Post-it Brand Partner with Fyodor Golan for London Fashion Week

London Fashion House Shows Autumn/Winter 2017 Collection Inspired by
Shapes and Colors of Iconic Post-it Notes from 3M

ST. PAUL, Minn.–(BUSINESS WIRE)–3M, the global innovation company recognized for diversified technology
and applying creativity and ingenuity to improve people’s lives,
announces a partnership with London-based fashion label Fyodor Golan at
London Fashion Week 2017. As designers, industry leaders and fashion
enthusiasts gathered from across the globe for the annual event, Fyodor
Golan unveiled their unprecedented vibrant collection. 3M Design and
Post-it Brand from 3M teamed up with Fyodor Golan for the Autumn/Winter
2017 collection with the theme of “Never Just A Little.” Part of this
collection is inspired by the colors and shapes of world-famous Post-it
Products. Known for creatively manipulating materials through
ground-breaking technology, Fyodor Golan’s collaboration with 3M brings
to life the unified mission to apply design and creativity in dynamic
ways to empower the freedom of self-expression.

“At 3M we are committed to elevating design and collaborative
creativity, and we are proud to partner with Fyodor Golan on this
fashion collection,” said Eric Quint, chief design officer at 3M. “We
believe in the power of creative ideation and translating concepts in
imaginative new ways and are excited to bring the Post-it Note, a
mainstay in homes and offices around the world, to life on the runway.”

For the cutting-edge Fyodor Golan collection, the label derives
inspiration from the look and design of Post-it Notes throughout the
garments. The designers’ drive and expressive approach established
recognizable brand image. Playful undertones with experimental cuts
focused on bold colors and digital-like textures. While the collections
vary in style, the signature remains distinct and evokes the artful
conception of iconic Post-it Products. Following the London Fashion
Show, the garments are traveling to Paris for display in showrooms for
buyers.

“Post-it Products have come to express an everyday art form and an
element of universal self-expression. The iconic colors and design
purity of the Post-it Note have been essential to our collections over
the last 5 years. Moveable printed and embossed leather Post-it Note
shapes bring that freedom of expression to the garments through simple
messages and reminders,” said Golan Frydman, co-founder of Fyodor Golan.
“We wanted to create interchangeable, individual uniform-like quality to
each piece. Designing limited edition FG Post-it Notes, printed 360
degrees at a prefect cube, connected the two worlds.”

London Fashion Week 2017 ran from February 17 – February 21, 2017,
welcoming more than 5,000 guests from over 49 countries to its new home
at The Store Studios.

3M Design is a global creative engine driving design for innovation and
branding at 3M. Across the company, the award-winning design team
stimulates collaborative creativity to translate insights into solutions
that inspire and positively impact 3M customers, employees and society
at large – www.3M.com/design.

More than 35 years ago, the signature Canary Yellow Post-it Note was
introduced and became a communication breakthrough in offices and homes
around the world. Since then, it has evolved into an iconic brand that
helps transform ideas into reality and set collaboration free. For more
information, visit post-it.com.

Watch the Fyodor Golan London Fashion Week catwalk at https://www.youtube.com/watch?v=oDfL-K11vb4&feature=youtu.be.

About 3M
At 3M, we apply science in collaborative ways to
improve lives daily. With $30 billion in sales, our 90,000 employees
connect with customers all around the world. Learn more about 3M’s
creative solutions to the world’s problems at www.3M.com
or on Twitter @3M or @3MNewsroom.

3M and Post-it Brand, and the color Canary Yellow are trademarks of 3M.

About Fyodor Golan
Based in London, Fyodor Golan collections
encompass a wardrobe for today’s global modern and iconic women. Founded
in 2011 by Fyodor Podgorny and Golan Frydman, their collections combine
vibrant colors, clean geometrical silhouettes and 3D elements to create
a one-of-a-kind garment. The label has won numerous awards, including
the Fashion Fringe award and the Premium Young Designers Award in
women’s wear.

Contacts

LaForce for 3M
Janine Landrey, 212-367-8008
jlandrey@laforce.nyc
or
3M
Design Communications
Melissa Chapman, 651-737-0687
mchapman@mmm.com