4moms Partners with Popular Fashion Brand to Offer Exclusive Design

Ju-Ju-Be Pattern Now Available for 4moms Newborn Insert

PITTSBURGH–(BUSINESS WIRE)–Today 4moms®, a consumer technology company that makes high-tech baby
gear, announced its partnership with fashion brand Ju-Ju-Be to create a
stylish new product accessory. Available for a limited time, the 4moms
Ju-Ju-Be exclusive newborn insert features the Black Diamond pattern
from the Ju-Ju-Be Black Onyx Collection. It can be used with any 4moms
infant seat, including the mamaRoo, rockaRoo, and bounceRoo to provide
additional comfort and support for newborns and smaller babies.

“Function and high design are important to our customers. We know
parents today are looking for baby products that deliver both,” said Rob
Daley, CEO and co-founder of 4moms. “The new Ju-Ju-Be design appeals to
parents’ desire for baby products that complement and accentuate their
own sense of style.”

The Onyx Collection includes diaper bags, bibs, backpacks and the 4moms
newborn insert, and features all matte black hardware – a first for
Ju-Ju-Be products. Black Diamond is a modern print within the Collection
that features black, aqua and cream peaks with an unexpected lining of
caramel with black pin dots to keep the print fresh all year round.

“We are so excited for this collaboration,” said Kristin Hunziker,
Ju-Ju-Be’s co-founder. “We’re big fans of 4moms and think that our
customers overlap when it comes to style. We want to empower parents to
feel like they can be fashionable while still providing the necessary
gear their new babies need and deserve.”

The 4moms newborn insert Ju-Ju-Be exclusive pattern will retail for
$34.99 and will be available for purchase in mid-August at 4moms.com,
ju-ju-be.com and select specialty retailers.

About 4moms

4moms® is a consumer technology company that leverages robotics,
technology and innovative design to disrupt and redefine existing
industries. The company has transformed the baby gear industry with
products like the 4moms mamaRoo® infant seat that replicates the
bouncing and swaying motions parents make when soothing their babies and
the 4moms breeze® playard that opens or closes in one simple step. The
company, founded in 2005 and based in Pittsburgh, Penn., has twice been
honored with the prestigious Red Dot award for outstanding product
design, and was recognized, in each of the last five years, by Inc.
magazine as one of the fastest-growing private companies in the United
States. 4moms products are currently sold at buybuy BABY, Amazon, Target
and Babies R Us. For more information, visit 4moms.com.

About Ju-Ju-Be

Ju-Ju-Be was started by the dynamic duo of diaper bags. Despite the
great fashion (and even some great features) of the other brands, there
were still some things lacking. No one had put to use the latest in
technology. No one had successfully acted on the idea that fashion and
function are not mutually exclusive. No one else had delved into the
deep realm of microbes and anti-stick coatings. Everyone else said that
diaper bags aren’t rocket science. Ju-Ju-Be thinks they can be. Along
with being a lot of fun! Ju-Ju-Be bags are available at premium
boutiques everywhere including Nordstrom, buybuy BABY and www.ju-ju-be.com.


Amie Ley, 412-434-8380 x469