NEW YORK–(BUSINESS WIRE)–Chase today launched its redesigned chase.com home page, making it
faster, simpler and more personalized for the bank’s customers.
“We just made it easier for our customers to live and bank the way they
want,” said Gavin Michael, Head of Digital for Chase. “We’re excited to
bring the look and feel that customers love on the Chase Mobile®
app to their desktops and tablets.”
Chase began its digital transformation last year with the redesigned
Chase Mobile® app, which currently ranks #1 among
banking apps in both the Apple App Store and Google Play and is
regularly among the top 100 of all iPhone apps. This journey will
continue to the online channel for more than 37 million customers who
actively use chase.com, the most visited banking site in the U.S.
according to Compete.com.
“Chase’s home page redesign is another step forward in showing that a
bank can effectively connect with customers one-on-one, in an engaging,
personal way. And its modern design is bound to turn heads,” said Mark
Schwanhausser, Javelin’s director of omnichannel financial services.
The new home page – available in English
– uses simple navigation and modern design to make it easier for
customers to find what they are looking for. And the experience is
consistent across desktop and tablet devices.
Here are the 5 ways the home page just got better for customers:
Feel at home: Localized images personalize the site for
Take a scroll: Customers can scroll – like any newsfeed – down
the home page and have access to relevant content
Navigate with ease: The easy-access menu stays clearly in sight
as customers scroll down the home page
See the choices: Customers can find which checking accounts,
credit cards or mortgages best fit their lifestyle
Learn from both experts and customers: News & Stories’ timely
advice and insights move to a more prominent place
Later this year, chase.com will begin enhancing the account pages and
other features customers use when they sign in.
“If customers like the new look and feel of the home page, they’re going
to love when they see what’s behind the sign in as we begin to roll the
new account experience out later this fall,” Michael said.
Chase is the U.S. consumer and commercial banking business of JPMorgan
Chase & Co. (NYSE: JPM), a leading global financial services firm with
assets of $2.4 trillion and operations worldwide. Chase serves nearly
half of America’s households with a broad range of financial services,
including personal banking, credit cards, mortgages, auto financing,
investment advice, small business loans and payment processing.
Customers can choose how and where they want to bank: 5,500 branches,
18,000 ATMs, mobile, online and by phone. For more information, go to