A New, Unified BURGER KING® Website Launched Across Latin America and Caribbean
Guests in Latin America and the Caribbean are just one-click away from a
better BURGER KING® experience with the region-wide launch of
a new, unified website. For the first time, every country across the
region will have a website with a consistent look and feel that gives
guests the opportunity to ask questions and leave comments and feedback
for a more interactive experience with the brand. The site will be
accessible in English, Spanish and Portuguese depending on the guests
market.
Internet use, and in particular, social media engagement is on the rise
across Latin America and the Caribbean. To capitalize on this growth,
drive traffic to the new website and increase social conversation around
the brand, Burger King Worldwide (NYSE:BKW) has also developed a new
regional Facebook page for BURGER KING® restaurants across the region.
Together the new website and Facebook page is set to engage a wider
audience for the BURGER KING® brand and offer guests a better, more
interactive experience.
Our vision is to become leaders in digital marketing for the quick
service restaurant industry, says Jose R. Costa, vice president,
marketing for Latin America/Caribbean Region, Burger King Worldwide.
Latin America and the Caribbean are huge growth markets for our brand.
This digital investment will leverage the increasing popularity of the
internet and social media in these markets while accelerating the growth
of our brand presence.
While the look, feel and main features of the website will be consistent
across the region, each countrys site will be tailored to feature local
menu items and country-specific promotional activities and guests
logging on will be directed to the site specific to their country for a
localized online experience.
Key features of the new website include:
The Facebook page will offer customers another channel of communication
with the BURGER KING® brand. Giving fans the opportunity to find out
what is happening across the region, the Facebook page will feature a
series of strong visual images of BURGER KING® menu items to
tempt guests into restaurants. The cover image will be updated on a
regular basis highlighting new promotions, menu items and, to
personalize the experience, loyal customers who post the best comments
will have the opportunity to be featured as the avatar for the page.
ABOUT BURGER KING WORLDWIDE
Founded in 1954, BURGER KING® (NYSE:BKW) is the second largest fast food
hamburger chain in the world. The original HOME OF THE WHOPPER®, the
BURGER KING® system operates in over 12,600 locations serving over 11
million guests daily in 86 countries and territories worldwide.
Approximately 94 percent of BURGER KING® restaurants are owned and
operated by independent franchisees, many of them family-owned
operations that have been in business for decades. To learn more about
Burger King Worldwide, please visit the company’s website at www.bk.com
or follow us on Facebook
and Twitter.
