Academy Award®-Winning “My Fair Lady” is Newly Restored for Theatrical Re-Release and Special Blu-ray™/DVD

Audrey Hepburn/Rex Harrison Starrer Hits Select
U.S. Cinemas Beginning October 18

NEW YORK & LOS ANGELES–(BUSINESS WIRE)–Iconic American film “My Fair Lady,” starring Audrey Hepburn and Rex
Harrison and directed by George Cukor, has emerged from a $1 million
restoration process in time for a limited theatrical re-release with
more than 800 screenings nationwide beginning October 18.

CBS Home Entertainment and BY Experience have joined together to bring
the Academy Award-winning film back to cinema screens for a new
generation of ‘Eliza Doolittle’ fans to experience. Tickets for “My Fair
Lady” are available now at participating theater box offices and online
at www.MyFairLady50.com.

The limited theatrical engagement will be followed by the release of the
film on Blu-ray + DVD Combo Pack “My Fair Lady: 50th
Anniversary Edition” from CBS Home Entertainment and Paramount Home
Media Distribution, available October 27.

“My Fair Lady” won a staggering eight Academy Awards® in
1964, including Best Picture. Fifty years after its original release,
audiences are still enchanted by the musical that follows elitist
linguistic professor Henry Higgins (Harrison) as he makes a wager with
his colleague that he can turn sassy, cockney flower girl Eliza
Doolittle (Hepburn) into the toast of English society. The film remains
one of the most celebrated movie musicals in film history, and includes
such timeless songs as “The Rain in Spain,” “I Could Have Danced All
Night” and “Get Me to the Church on Time.”

Acclaimed film historian and preservationist Robert A. Harris
painstakingly restored the film to its original beauty. The 4K
restoration comes from an 8K scan of the original negative and other
surviving 65mm elements. Harris has previously restored such film
classics as “Lawrence of Arabia,” “Spartacus,” “Vertigo,” “Rear Window”
and “The Godfather.”

“‘My Fair Lady’ is one of the crown jewels in our library,” said Ken
Ross, executive vice president and general manager, CBS Home
Entertainment. “And now this timeless masterpiece will be presented to a
new generation of fans in a quality never before seen or heard.”

“Movie musicals are such an important part of Hollywood and motion
picture history, and certainly ‘My Fair Lady’ is one of the most highly
regarded by critics and fans,” said Julie Borchard-Young, co-president
of BY Experience. “We are thrilled to work with CBS Home Entertainment
and Paramount Home Media Distribution to bring ‘My Fair Lady’ back to
cinema screens across the country for all ages to enjoy.”

“My Fair Lady: 50th Anniversary Edition” Blu-ray + DVD Combo
Pack comes in collectible packaging with an entire Blu-ray disc
dedicated to 90 minutes of special features including a variety of
original trailers and featurettes that were used in theaters to promote
the feature film, as well as footage from the film’s Los Angeles and
British premieres in 1964. The collection is rated G and will be
available for the suggested retail price of $42.99.

For artwork/photos related to “My Fair Lady,” visit https://arc.paramount.com.

About BY Experience

BY Experience kicked off the digital revolution of live events to
movie theaters and other locations globally with David Bowie’s 2003 Reality
album launch and since then, over 22 million tickets have been sold
worldwide for cinema events BY Experience has distributed globally.
Current cinema series credits: Distribution Representative, The Met:
Live in HD
(Worldwide; since 2006), the U.K.’s National Theatre
Live
(Ex-UK; since 2009), Bolshoi Ballet (North America;
since 2014. Additionally, BY Experience has executive produced and/or
distributed several diverse programs for cinema including numerous rock
concerts, radio programs, fine art exhibits, anniversary film releases,
and other special content events. BY Experience distributes to over 60
countries, to over 2,000 movie screens. www.byexperience.net.

About CBS Home Entertainment

CBS Home Entertainment manages the worldwide DVD and Blu-ray businesses
for the CBS Corporation across all lines of content including current
hits and classic series from the vast CBS library, as well as new
releases from Showtime Video. CBS Home Entertainment products are
released on the CBS DVD and CBS Blu-ray labels.

About Paramount Home Media Distribution

Paramount Home Media Distribution (PHMD) is part of Paramount Pictures
Corporation (PPC), a global producer and distributor of filmed
entertainment. PPC is a unit of Viacom (NASDAQ: VIAB) (NASDAQ: VIA),
home to premier media brands that create television programs, motion
pictures, consumer products, and digital content for audiences in more
than 180 countries and territories. The PHMD division oversees PPC’s
home entertainment and transactional digital distribution activities
worldwide. The division is responsible for the sales, marketing and
distribution of home entertainment content on behalf of Paramount
Pictures, Paramount Animation, Paramount Vantage, Paramount Classics,
MTV, Nickelodeon, Comedy Central and CBS and applicable licensing and
servicing of certain DreamWorks Animation titles. PHMD additionally
manages global licensing of studio content and transactional
distribution across worldwide digital distribution platforms including
online, mobile and portable devices and emerging technologies.

Contacts

BY Experience media contacts:
Prime
310-841-0800
Michael
Donkis, Michael@primeprinc.com
Rebecca
Taylor, Rebecca@primeprinc.com
Rachael
Reiss, Rachael@primeprinc.com