Accenture and Opera Romana Pellegrinaggi Launch Official Extraordinary Jubilee Year of Mercy App
Up to 40 Million Visitors Expected to Rome Can Plan Jubilee Trip with
Mobile App
ROME–(BUSINESS WIRE)–Accenture (NYSE:ACN) today announced that the official mobile
application for the Extraordinary Jubilee Year of Mercy has been built
and launched by Accenture Mobility, part of Accenture Digital, to help
an expected 25 – 40 million visitors to Rome build itineraries for their
trip. Accenture worked with Opera Romana Pellegrinaggi, the Vatican
State’s hospitality organization, to develop the application after being
selected as its Official Digital Partner.
To accompany this major event for pilgrims and tourists to Rome,
Accenture and Opera Romana Pellegrinaggi developed the mobile app for
Android and iOS. Named ‘IUBITINERA’ from the Latin “Iubileum Itinera”
(routes of the Jubilee), users can download the app for free and use it
as a digital guide along the four official routes of the Jubilee in
Rome: the Papal Route, the Pilgrim Route, the Route of Mercy and the
Marian Route.
Available in English and Italian, the interactive maps contain pictures
and descriptions of more than 60 points of interest, including works of
art, historic monuments or items of religious or cultural significance.
By utilizing location-based services, these pop-up on device screens
when users are walking past them, whether following an interactive route
or not. Users will also be able to take advantage of real-time tourist
and transport information for Rome, and pilgrims will also have access
to meditations and religious teachings via the app.
Designed to offer a simple user experience suitable for all ages and
users both online or offline, the app is easy to navigate so that
information can be found quickly. The app can track the distance
travelled by users as well as the distance still to cover on each route
before reaching the Basilica of St. Peter, where the four paths of the
Jubilee Year of Mercy end. In addition, users can save and share their
progress through social networks, providing and receiving feedback on
their experiences.
“The IUBITINERA app will help make this the first Digital Jubilee Year,”
said Monsignor Andreatta, CEO of Opera Romana Pellegrinaggi, who has
been involved in the organization of three Jubilees. “It was important
to us that people could experience all that Rome and the Jubilee routes
have to offer in a frictionless way, and we selected Accenture for its
ability to quickly design, build and test a light, simple app for this.
Navigation and route planning are made easy through the app, and people
can share their experiences via social networks. Through this elegantly
designed digital solution from Accenture, we can enhance people’s visits
to Rome not only on the occasion of the Jubilee, but also for the
tourists in the near future.”
“Supporting Opera Romana Pellegrinaggi in opening up this major event to
all visitors is something we are very proud of,” said Fabio Benasso,
President and CEO of Accenture ICEG: “By putting an interactive digital
assistant in the hands of up to 40 million visitors, we will help make
the experience special and fulfilling for everyone coming to Rome in
this Jubilee year. Quickly building useful apps that provide large
volumes of information but offer a smart, light, enjoyable user
experience is a challenge increasingly faced by organizations
everywhere, and this app is an excellent example of how it can be
achieved. The Extraordinary Jubilee Year of Mercy is a complex,
internationally important event, and this collaboration takes place
following on from our official global partnership with Expo Milan 2015,
one of the world’s largest and most complex events, serving more than 21
million visitors in six months during 2015.”
The Extraordinary Jubilee Year of Mercy runs from 8th
December 2015 to 20th November 2016, and the app will be
managed and updated by Accenture throughout that time to offer the best,
most relevant experience to visitors.
For more details and to download the app for free, please visit the Apple
Store or Google
Play.
About Accenture
Accenture is a leading global professional services company, providing a
broad range of services and solutions in strategy, consulting, digital,
technology and operations. Combining unmatched experience and
specialized skills across more than 40 industries and all business
functions – underpinned by the world’s largest delivery network –
Accenture works at the intersection of business and technology to help
clients improve their performance and create sustainable value for their
stakeholders. With approximately 373,000 people serving clients in more
than 120 countries, Accenture drives innovation to improve the way the
world works and lives. Visit us at www.accenture.com.
Accenture Digital, comprised of Accenture
Analytics, Accenture
Interactive and Accenture
Mobility, offers a comprehensive portfolio of business and
technology services across digital marketing, mobility and analytics.
From developing digital strategies to implementing digital technologies
and running digital processes on their behalf, Accenture Digital helps
clients leverage connected and mobile devices; extract insights from
data using analytics; and enrich end-customer experiences and
interactions, delivering tangible results from the virtual world and
driving growth. To learn more about Accenture Digital, follow us @AccentureDigi
and visit www.accenture.com/digital.
About Opera Romana Pellegrinaggi
Opera Romana Pellegrinaggi (ORP) is an activity of the Vicariate of
Roma, a body of the Holy Seat, directly dependent on the Cardinal Vicar
of the Pope. The ORP accompanies pilgrims along the routes of the Spirit
all over the world and offers spiritual, technical and organizational
assistance. Today, after more than 80 years after its foundation, the
ORP is experiencing a new stage of his service to the Pope and to the
pilgrims: a renewed service for hospitality in Rome and for Pilgrimages,
inspired by the Extraordinary Jubilee of Mercy, proclaimed by Pope
Francis.
Contacts
Accenture Media Relations Italy
Armando Barone, + 39
3485608969
armando.barone@accenture.com
or
Giulia
Marcolli, + 39 3498689211
giulia.marcolli@accenture.com
or
Follow
@AccentureItalia
