Activision Blizzard Studios Expands Pioneering Skylanders Franchise Into Television

New Animated Television Series “Skylanders Academy” to Debut on
Netflix

SANTA MONICA, Calif.–(BUSINESS WIRE)–Activision Blizzard, Inc. (Nasdaq: ATVI) announced that “Skylanders
Academy,” the first production by Activision Blizzard Studios—its newly
created television and film studio—will premiere in Fall 2016 on
Netflix, the world’s leading internet television network.

“Over the last five years, millions of families around the world have
welcomed Skylanders® characters into their homes. Now, they’ll be able
to watch their favorite characters come to life on Netflix,” said Bobby
Kotick, Chief Executive Officer of Activision Blizzard. “We couldn’t
have found a better home for ‘Skylanders Academy’ and look forward to
sharing our extraordinary characters with Netflix audiences around the
world.”

The series follows the heroic adventures of the Skylanders team, a group
of heroes with unique elemental skills and personalities who travel the
vast Skylands universe, protecting it from evil-doers and showing the
next wave of Academy cadets how to do things the “Skylander way.”
Created by Toys For Bob, the $3 billion Skylanders franchise has sold
through more than 250 million toys since pioneering the toys-to-life
category in 2011, and earlier this month Activision revealed Skylanders
Imaginators™, the latest innovation in the franchise.

“‘Skylanders Academy’ gives us the opportunity to approach narrative
storytelling with the same level of quality and excellence that millions
of Skylanders fans have come to expect from the game,” said Activision
Blizzard Studios Co-President Stacey Sher. “We’re inspired by our fans’
excitement for these characters and have worked hard to bring these
characters to life with stories our fans will love.”

Activision Blizzard launched its studio last year to create original
content based on the company’s intellectual property, and “Skylanders
Academy” is the first production by Sher and studio Co-President Nick
van Dyk. The two-season Netflix partnership is another important step in
Activision Blizzard’s strategy of enhancing its franchises and
broadening their appeal.

Produced under the supervision of showrunner Eric Rogers (“Futurama”),
“Skylanders Academy” features the voices of Justin Long (“Alvin and the
Chipmunks,” “Ask Me Anything”) as Spyro, Ashley Tisdale (“Phineas and
Ferb,” “High School Musical”) as Stealth Elf, Jonathan Banks (“Breaking
Bad,” “Better Call Saul”) as Eruptor and Norm MacDonald (“Saturday Night
Live”) as Glumshanks. Additional voice talent includes The Diamond
Minecart, Susan Sarandon, Daniel Wu, Parker Posey, James Hetfield,
Catherine O’Hara, Bobcat Goldthwait, Chris Diamantopoulos, Jonny Rees,
Harland Williams and Richard Horvitz.

Sher and van Dyk are joined by Sander Schwartz, the Emmy award-winning
producer of animated hits including “The Batman,” “The Aquabats! Super
Show!” and “Justice League: The New Frontier,” as the show’s executive
producers. “Skylanders Academy” is animated by the internationally
acclaimed TeamTO studio in France.

“Activision Blizzard Studios’ enviable mission is to work with our
extraordinary portfolio of franchise intellectual property and bring it
to broader audiences on new platforms,” said van Dyk. “We’re excited to
reach this strategic partnership and for the future of ‘Skylanders
Academy.’”

For the latest on news and announcements from Netflix, please see the Netflix
Media Center.

About Activision Blizzard

Activision Blizzard, Inc., a member of the S&P 500, is the world’s most
successful standalone interactive entertainment company. We delight over
500 million monthly active users around the world through franchises
including Activision’s Call of Duty®, Destiny and Skylanders®, Blizzard
Entertainment’s World of Warcraft®, StarCraft®, Diablo® and
Hearthstone®: Heroes of Warcraft™, and King’s Candy Crush®, Pet Rescue®
and Farm Heroes®. The company is one of the Fortune “100 Best Companies
To Work For®.” Headquartered in Santa Monica, California, Activision
Blizzard has operations throughout the world, and its games are played
in 196 countries. More information about Activision Blizzard and its
products can be found on the company’s website, www.activisionblizzard.com.

Cautionary Note Regarding Forward-Looking
Statements: Information in this press release involving the
company’s expectations, plans, intentions or strategies regarding the
future, including statements about the expected release date of
“Skylanders Academy,” are forward-looking statements that are not facts
and involve a number of risks and uncertainties. Factors that could
cause actual future results to differ materially from those expressed in
the forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the risk
factors sections of the company’s most recent annual report on Form 10-K
and any subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to the
company as of the date of this release, and the company assumes no
obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may ultimately
prove to be incorrect. These statements are not guarantees of the future
performance of the company and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause actual
results to differ materially from current expectations.

Contacts

Activision Blizzard, Inc.
Elizabeth Ashford, 415-279-2639