ADDING MULTIMEDIA Actress and Breast Cancer Survivor, Adamari López and P&G’s Orgullosa Program Drives Awareness of Early Detection of Breast Cancer Among Latinas

Sharing Orgullosa created educational social postcards triggers
donation to Liga Contra el Cáncer

MIAMI–(BUSINESS WIRE)–In honor of breast cancer awareness month, Procter & Gamble’s (NYSE:PG)
Orgullosa program is reuniting forces with Liga Contra el Cáncer
– a nonprofit organization that provides free medical care to cancer
patients in need – and actress and breast cancer survivor Adamari López
to encourage all Latinas to invite the women in their life to win the
battle against breast cancer before it begins.

“Through my annual partnership with Orgullosa and Liga Contra el
we are making true strides to create a positive and
supportive dialogue for Latinas surrounding the importance of early
breast cancer detection,” said Adamari López. “I know this firsthand and
feel truly inspired to use the Orgullosa platform to share my story and
to motivate others to help us spread the word.”

Drawing on the power of its social network of more than a million
Latinas, Orgullosa created a series of social postcards that will be
available on throughout October to inspire Nueva
Latinas, modern bicultural Latinas to talk about early breast cancer
detection. The unique postcards tastefully incorporate bra designs
featuring the three recommended patterns to follow for breast
self-examination: up and down, circular and wedge-like. For every
postcard shared, Orgullosa will donate $1 to Liga Contra el Cáncer,
up to $30,000.

Studies show that Latinas are diagnosed with late-stage cancer at a
greater rate than non-Latinas – a problem that can be associated with
cultural stigmas around breast self-awareness and cultural barriers such
as low income, lack of access to care, poor awareness and language
differences. While late-stage diagnoses significantly decrease chances
of survival, when caught at an early stage, there is a 99 percent chance
of living at least five years.

“According to the American Cancer Society, one U.S. Latina dies of
breast cancer every 90 minutes, so we need to heighten awareness about
the importance of early detection among Latina women,” said Lindsey
Erdahl, P&G Orgullosa Communications Manager. “With a social footprint
of over one million Latinas, Orgullosa is empowering modern bicultural
Latinas to help drive awareness of early detection by encouraging the
women in their life to regularly self-exam their breasts and get a
breast cancer exam as key actions to help them remain together.”

To learn more about the #OrgullosaStrong breast cancer awareness program
or to be part of the community, please visit the Orgullosa Facebook page
or register at Follow the early detection of breast
cancer conversation on social media with #OrgullosaStrong.

About Orgullosa

Orgullosa is a P&G-owned program that celebrates Latinas and empowers
them to feel confident about their personal appearance, style and homes
by offering solutions that satisfy their beauty and household needs
through a variety of trusted brands, including Olay®, Secret®, Venus®,
Pantene®, COVERGIRL®, Natural Instincts®, Crest®, Always®, Tide®,
Downy®, Bounty®, Charmin®, Febreze®, Gain®, Pampers®, and Dawn®.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit
for the latest news and information about P&G and its brands.


Lindsey Erdahl, 513-983-1654
Kimberly Stohl, 212-613-4907