ADDING MULTIMEDIA Macy’s Inspires and Ignites Action This February in Support of Go Red For Women
As founding national sponsor of the American Heart Association’s Go
Red For Women® movement, Macy’s has raised more than $55 million to
support the fight against heart disease in women, resulting in 285 lives
saved each day from the movement
NEW YORK–(BUSINESS WIRE)–Macy’s will inspire women and ignite action once again this February as
the national founding sponsor of the American Heart Association’s Go Red
For Women®. In honor of American Heart Month, Macy’s will
offer limited-edition merchandise, promotions and in-store events to
benefit Go Red For Women throughout February. Together with its
associates and customers, Macy’s has helped to raise more than $55
million to support Go Red For Women since 2004. This contribution has
funded vital research and education efforts credited with saving 285
lives every day.
Heart disease is not just a man’s disease; in fact, 90 percent of women
have at least one risk factor for cardiovascular diseases which cause
one in three deaths among women each year. Macy’s encourages customers
to support this fight against heart disease and stroke by participating
in the Go Red with Macy’s event from Wednesday, Feb. 3 to Monday, Feb.
8. Customers who wear red or purchase the official Red Dress pin for $3
will receive an extra 25 percent on most purchases storewide, or 15
percent off fine and fashion jewelry, sale and clearance watches, and
select home items. Exclusions and restrictions apply. One hundred
percent of the Red Dress pin sales benefit Go Red For Women.
In celebration of National Wear Red Day on Feb. 5, Macy’s is offering
customers three limited-edition red dresses throughout February by
Kensie ($99.00), Thalia ($89.50) and Calvin Klein ($134.00) with 10
percent of the purchase price benefiting Go Red For Women. The dresses
will be available in store and on macys.com/GoRed. To stay heart-healthy
in style this February, Macy’s is also offering exclusive Ideology
active wear in support of Go Red For Women. The collection includes
select sports bras, socks, tank tops, graphic t-shirts and crop pants
with 10 percent of the purchase price benefiting Go Red For Women.
“As the founding national partner, Macy’s has been a proud supporter of
Go Red For Women for more than a decade,” said Martine Reardon, Macy’s
chief marketing officer. “Through the movement, the color ‘red’ and ‘the
red dress’ have become linked with the ability all women have to improve
their heart health and live stronger, longer lives. We thank our
associates and customers who take such an active role in our efforts to
help the millions of women in the United States affected by
cardiovascular diseases, and look forward to their support again this
year as we offer many ways to give back to the cause through our
promotions, events and merchandise.”
“The American Heart Association is thankful for Macy’s continued support
of Go Red For Women and the great work they have done to raise awareness
of heart disease in women,” said Al Royse, American Heart Association
chairman of the national board of directors. “An estimated 44 million
women in the U.S. are affected by cardiovascular diseases, and a
surprising 80 percent of cardiac and stroke events may be prevented by
taking the right steps, like scheduling a Well-Woman Visit to fully
understand the risks for heart disease. Macy’s helps fund life-saving
research and education that no doubt impacts many lives.”
In addition to the Go Red with Macy’s event and merchandise benefiting
the cause, Macy’s will host additional events offering even more chances
to support Go Red For Women:
Macy’s is the presenting sponsor of the American Heart Association’s®
Go Red For Women® Red Dress Collection™, kicking off New York
Fashion Week since 2003, in support of women’s heart health. The Red
Dress Collection will be unveiled on Thursday, Feb. 11 at 8 p.m. at
Moynihan Station in New York City. This year’s runway show will feature
inspiring and powerful women who will walk the runway to showcase
emerging and established designers, including “Full House” actress
Candace Cameron Bure, model and Miss USA 2012 Olivia Culpo, “The Nanny”
actress Fran Drescher, transgender model and social media personality
Gigi Gorgeous, “TODAY Show” anchor Tamron Hall, “The Brady Bunch”
actress Florence Henderson, producer Marilu Henner, “Access Hollywood”
co-host Kit Hoover, “Empire” actress Ta’Rhonda Jones, “Top Chef” judge
Gail Simmons and “Wheel of Fortune’s” Vanna White. Three of the
red dresses featured on the runway and worn by Ta’Rhonda Jones, Kit
Hoover and Vanna White will be designed by three emerging designers in
Fashion Incubator programs, which are housed at Macy’s locations and
develop the next generation of fashion trendsetters. The fashion
incubator designers featured are Conrad Booker from Philadelphia, Kajan
“Cake” Carlos from San Francisco and Grace Lee-Lim from Chicago. Viewers
can also watch a livestream of the event at macys.com/gored.
Macy’s is hosting Go Red Total Makeover events with the American Heart
Association at select Macy’s stores around the country on Saturday, Feb.
6. Guests will receive an event passport and visit stations throughout
the store, meet experts and learn about making smart choices for heart
health including physical activity and nutrition. Once guests visit all
stations and complete their event passport, they will be entered to win
a $250 Macy’s gift card. The event locations include: Chicago; Houston;
Las Vegas; Pittsburgh; Portland, ME; Portland, OR; Sacramento and
Winston-Salem.
Go Red For Women Luncheons will take place in 182 cities across the
country, raising much needed funds for the cause. Luncheon guests will
receive a $10 Macy’s gift card, and guests of select luncheons will be
eligible to win a $250 Macy’s gift card. At select luncheons, Estee
Lauder will host touch up stations featuring a bounce-back for a free
lipstick to keep guests looking their best.
For more information about Macy’s programs to support Go Red For Women,
visit macys.com/GoRed.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at approximately 734
locations in 45 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at macys.com. Via its
stores, e-commerce site, mobile and social platforms, Macy’s offers
distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy’s is known for such epic
events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary events, flower
shows and celebrity appearances. Macy’s flagship stores — including
Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California — are known internationally and are leading
destinations for visitors. Building on a more than 150-year tradition,
and with the collective support of customers and employees, Macy’s helps
strengthen communities by supporting local and national charities giving
more than $69 million each year to help make a difference in the lives
of our customers.
For Macy’s media materials, including images and contacts, please visit
our online pressroom at macys.com/pressroom.
About Go Red For Women
Go Red For Women is the American Heart Association’s national movement
to end heart disease and stroke in women. Heart disease and stroke kill
one in three women – more than all cancers combined. The good news is
that 80 percent of cardiac events may be prevented with education and
lifestyle changes. Women who Go Red live healthier lives. For more than
a decade, Go Red For Women has fought for equal health opportunity for
women. The American Heart Association’s Go Red For Women movement is
nationally sponsored by Macy’s, with additional support from our cause
supporters. For more information, please visit GoRedForWomen.org or call
1-888-MY-HEART (1-888-694-3278).
Contacts
Macy’s
Holly Thomas, 646-429-5250
Holly.Thomas@macys.com
or
Billy
Dumé, 646-429-7449
Billy.Dume@macys.com
