ADDING MULTIMEDIA Southeastern Grocers Launches Wall of Honor in Support of Wounded Warrior Project

Customers encouraged to dedicate Messages to their Heroes in support of
the Veterans’ Charity

JACKSONVILLE, Fla.–(BUSINESS WIRE)–Leading up to Veterans Day, Southeastern Grocers, the parent company of
BI-LO, Harveys and Winn-Dixie stores, today announced the launch of the
Wall of Honor community donation campaign in all stores. Every cent
generated through customer donations from Nov. 2-15 will be donated in
support of the Wounded Warrior Project® (WWP) Independence
Program.


Customers are encouraged to visit their neighborhood BI-LO, Harveys and
Winn-Dixie stores to purchase a $1 Dedication Card and write a special
message to their own military hero. These personal dedications will
build a Wall of Honor at each store as a visual tribute to those who
served, continue to serve and sacrifice for the nation. Customers can
also like, follow and share BI-LO, Harveys, Winn-Dixie and WWP Facebook
posts and Twitter feeds with #AllforHonor; or honor a veteran by posting
a dedication on www.facebook.com/allforhonor.

“During our successful Independence Day campaign, which raised over $3
million for the WWP Independence Program, we were inspired by our
customers and associates who wrote personal dedications to their own
warriors on signage in our stores,” said Ian McLeod, chief executive
officer and president of Southeastern Grocers. “We fully recognize their
pride and continue to honor and give thanks to our military and their
families for their sacrifices,” continued McLeod. “We serve our
customers in states with some of the highest Active Duty military
populations in our country, so this cause is especially important to our
associates, customers and the communities in which we live.”

Our alliance with Southeastern Grocers has given Wounded Warrior Project
the resources we need to fulfill our mission of honoring and empowering
Wounded Warriors,” said Steve Nardizzi, chief executive officer at WWP.
“The Independence Day campaign surpassed every expectation we had, and
we are profoundly grateful to Southeastern Grocers, their incredible
staff and their loyal customers for their dedication to this nation’s
veterans. We’re excited for what Southeastern Grocers will do for our
Alumni yet again this year, as they continue to exemplify what can be
achieved when like-minded charities and corporations join forces.”

WWP now an Official Charity Partner for Southeastern Grocers

Southeastern Grocers has actively listened to its customers and
associates, and it is abundantly clear that they have tremendous respect
and appreciation for Wounded Warrior Project. This passion for the cause
has led Southeastern Grocers to name WWP as an Official Charity Partner
for 2016, enabling future initiatives to increase awareness and support
for WWP across all BI-LO, Harveys and Winn-Dixie stores throughout the
Southeast. The Wall of Honor campaign provides an immediate opportunity
to raise funds and needed attention for the Wounded Warrior Project
Independence Program.

The Independence Program (IP) was created in 2011 to help injured
service members and veterans design their own path from surviving to
thriving. IP is a partnership between WWP, the warrior and their family,
which is uniquely structured to adapt to the warrior’s ever-changing
needs. IP pairs warriors who rely on their families and caregivers
because of moderate-to-severe brain injuries, spinal cord injuries, or
other neurological conditions with a specialized case manager to develop
a personalized plan to restore meaningful levels of activity and purpose
into their daily lives. In many instances, for the cost of one month in
an in-patient institutionalized brain injury rehabilitation program, the
WWP Independence Program can provide a year’s worth of community-based
support on a weekly basis to an individual wounded veteran.

About Wounded Warrior Project

The mission of Wounded Warrior Project® (WWP) is to honor and
empower Wounded Warriors. WWP’s purpose is to raise awareness and to
enlist the public’s aid for the needs of injured service members, to
help injured servicemen and women aid and assist each other, and to
provide unique, direct programs and services to meet their needs. WWP is
a national, nonpartisan organization headquartered in Jacksonville,
Florida. To get involved and learn more, visit woundedwarriorproject.org.

About Southeastern Grocers

Southeastern Grocers, LLC, parent company and home of BI-LO, Harveys and
Winn-Dixie grocery stores, is the fifth-largest supermarket chain in the
U.S. and the second-largest supermarket in the Southeast based on store
count. The company employs more than 66,000 associates who serve
customers in approximately 756 grocery stores, 145 liquor stores and 504
in-store pharmacies throughout the seven southeastern states of Alabama,
Florida, Georgia, Louisiana, Mississippi, North Carolina and South
Carolina. BI-LO, Harveys and Winn-Dixie are well-known and
well-respected regional brands with deep heritages, strong neighborhood
ties, proud histories of giving back, talented and loyal associates, and
strong commitments to providing the best possible quality and value to
customers. For more information, please visit www.bi-lo.com,
www.harveyssupermarkets.com
and www.winndixie.com.

Contacts

Wounded Warrior Project®
Mattison Brooks, Public Relations
Specialist, 904-451-5590
mbrooks@woundedwarriorproject.org
or
Southeastern
Grocers Media Line, 904-370-6029
media@segrocers.com