AEG Presents Enters into First Multivenue Water Partnership with hint inc.

Multiyear Agreement Names hint® the Official Flavored Water across 12
AEG Music Venues in San Francisco, Los Angeles, New York and Boston

LOS ANGELES–(BUSINESS WIRE)–AEG, the world’s leading sports and live entertainment company, has
launched a strategic new partnership with hint inc., the healthy
lifestyle brand known for its delicious unsweetened flavored water. The
multiyear agreement, brokered by AEG Global Partnerships, makes hint,
one of the fastest growing premium bottled water companies, the official
flavored water across 12 clubs, theaters and other music venues operated
by AEG Presents including: The Warfield and The Regency (San Francisco);
The El Rey Theater, The Fonda Theater, The Roxy Theater, and The Shrine
Auditorium (Los Angeles); PlayStation Theater, Rough Trade NYC, Brooklyn
Steel, Terminal 5, and Music Hall of Williamsburg (New York); and The
Sinclair (Boston). As the first multivenue water partnership for both
companies, the agreement will help elevate the live event experience for
fans by immersing them into the hint lifestyle and offering consumers a
healthy beverage option.

“Our marketing partnership with AEG Presents provides us with an
incredible opportunity to highlight hint’s mission and make drinking
water more enjoyable for thousands of consumers across the growing music
and live entertainment space,” said Kara Goldin, CEO and founder, hint,
inc. “We look forward to showcasing our products and working creatively
with AEG to promote health and fuel the fan experience with delicious
beverages at some of their landmark venues.”

“We are proud to join forces with hint, a brand that truly represents
the best in class when it comes to offering a great-tasting and quality
beverage,” said Andrew Klein, senior vice president, AEG
Global Partnerships. “Their commitment to excellence matches ours and
will only help us amplify the world-class experiences that our customers
have come to expect at our venues.”

Consumer insights show a greater number of people are paying closer
attention to what they eat and drink. With demand for healthier options
on the rise, an increasing number of people are looking for healthy
alternatives to sweetened beverages that still taste great. AEG Presents
will capitalize on this trend by partnering with hint to provide health
conscious event-goers with a feel-good alternative to carbonated soft
drinks and sugary juices.

The partnership will also see AEG and hint collaborate to create
experiences for live entertainment fans and consumers alike through
local sampling nights, fun promotions and custom drink opportunities,
which will feature the brand’s flagship hint water as well as its
sparkling product line, hint fizz®. Fans can expect to enjoy exclusive
signature drinks and cocktails paired with seasonal hint flavors.
Additionally, the hint brand and product line will be strategically
integrated throughout the live event experience at select AEG venues and
brought to life across various consumer touch points with engaging
experiential activations and events that immerse fans in the hint

hint’s mission is to make it easy and enjoyable to lead a healthy
lifestyle. In 2005, Kara Goldin founded the company to kick her diet
soda addiction and get healthy, and has since become a pioneer in
fighting America’s sugar epidemic. Since its launch, the company has
helped consumers pursue healthier lives by making water taste great.
hint is subtly infused with real fruit essences and features no sugar or
diet sweeteners, making it enjoyable and easy to drink more water and
less soda, juice and sweetened beverages. Current product offerings
include the leading unsweetened flavored water, which comes in still,
sparkling and caffeinated. hint has zero calories and comes in a variety
of delicious flavors including: Blackberry, Watermelon, Cherry,
Pineapple and many more.

To complement the live event experience, AEG and hint will
collaboratively plan and execute a variety of promotional content across
both social and digital media platforms. To maximize the impact of the
partnership and to benefit the fans, hint will also engage consumers
through ticket giveaways to shows taking place at select AEG venues
where hint will have a presence.


Kara Goldin is the founder and CEO of San Francisco-based hint inc.,
which produces the leading unsweetened flavored water. hint® makes it
easier for consumers to live healthier lives. The company’s products
have received numerous accolades, including Best Flavored Water (Health,
Men’s Health, and SELF), Best New Product (Better Homes and Gardens) and
the Silver Stevie Award for Best New Product. Since its founding in
2005, hint has been making water taste great without making it taste
sweet. hint’s brands include its flagship product, hint water, its
sparkling product line, hint fizz®, and its lightly caffeinated line,
hint kick®. hint’s products are available nationwide in most major
natural, specialty and grocery stores and are available at
for delivery direct to your door.


Headquartered in Los Angeles, California, AEG is the world’s leading
sports and live entertainment company. With offices on five continents,
AEG operates in the following business segments: AEG Facilities,
which is affiliated with or owns, manages or consults with more than 150
preeminent arenas, stadiums, theaters, clubs and convention centers
around the world including The O2 Arena, the Sprint Center and the
Mercedes-Benz Arenas; AEG Presents, which is dedicated to
all aspects of live contemporary music performances, including producing
and promoting global and regional concert tours, music and special
events and world-renowned festivals; AEG Real Estate, which
develops world-class venues, as well as major sports and entertainment
districts like STAPLES Center and L.A. LIVE; AEG Sports,
which is the world’s largest operator of sports franchises and
high-profile sporting events; and AEG Global Partnerships,
which oversees worldwide sales and servicing of sponsorships including
naming rights, premium seating and other strategic partnerships. Through
its worldwide network of venues, portfolio of powerful sports and music
brands and its integrated entertainment districts, AEG entertains more
than 100 million guests annually. More information about AEG can be
found at


Media Contact (for hint)
Mira Dix, 415-513-4050
Media & Marketing for AEG Global Partnerships

Donnelly, 310-300-4820