Aerie Supports National Eating Disorders Awareness Week with Second Consecutive Customer Engagement Campaign
Aerie’s Strong, Beautiful, ME Initiative Continues
to Raise Awareness & Body Positivity
NEW YORK–(BUSINESS WIRE)–In keeping with its commitment to promoting body-positivity, Aerie,
an intimate apparel brand, has announced a cause marketing campaign
in support of the National Eating Disorders Association’s (NEDA)
29th annual National Eating Disorders Awareness Week.
The campaign will run in stores and online from February 18 through
March 3.
A stand-out leader for change in the fashion industry, Aerie – which
recently celebrated the two-year anniversary of its #AerieREAL campaign
– has made a corporate commitment to body-positivity in its advertising
and marketing materials by pledging to no longer retouch models in any
way.
Aerie will launch its Strong, Beautiful, ME campaign in
support of NEDAwareness Week, with 100% of sales of a limited edition
t-shirt (available online only) donated to NEDA. In all Aerie stores, a
gift-with-donation bracelet will be available, as well as a round-up
donation option for customers. Consumers can learn more about this
initiative at www.Aerie.com/AerieSupports.
“We are thrilled to have ongoing support from Aerie, and we thank the
company for its socially responsible campaigns,” said Claire Mysko,
interim CEO of NEDA. “Walking into stores that are promoting a healthy
body image is a huge step for helping all women develop high
self-esteem. Body-negativity is so prevalent in our society, but Aerie
is taking a stand and making an impressive impact.”
In addition to the NEDAwareness Week campaign, Aerie will continue its
commitment to NEDA as the presenting sponsor of the non-profit’s ongoing
national walks awareness program, NEDA Walk. Save a Life, which
raises funds for advocacy and educational programs and provides support
for local communities. The Aerie brand, which was awarded the first NEDA
Inspires Seal of Approval, an emblem representing social
responsibility in advertising, image and editorial content, will be
receiving NEDA’s Corporate Leadership award at a gala in New York City
in early April.
“We are excited to continue our partnership with NEDA for the second
year in a row,” said Jennifer Foyle, Aerie global brand
president. “Our work with NEDA continues to allow us to provide
information and resources to our customers helping to reduce the stigma
often associated with eating disorders, as well as reinforce our
commitment to #AerieREAL and authentic body positivity.”
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing, accessories
and personal care products at affordable prices under its American Eagle
Outfitters® and Aerie® brands. The company operates more than 1,000
stores in the United States, Canada, Mexico, China, Hong Kong and the
United Kingdom, and ships to 81 countries worldwide through its
websites. American Eagle Outfitters and Aerie merchandise also is
available at 141 international stores operated by licensees in 22
countries. For more information, please visit www.ae.com.
About Aerie
Aerie is bras, undies, swim and more for every girl. Designed in sizes
30AA to 36DDD Aerie is committed to making bras for girls of all sizes
feel good about themselves, inside and out. No supermodels. No
retouching. The real you is sexy.® #AerieREAL. For more
information, please visit www.aerie.com.
About the National Eating Disorders Association:
The National Eating Disorders Association (NEDA), headquartered
in New York City, is the leading U.S. non-profit organization supporting
individuals and families affected by eating disorders. NEDA serves as a
catalyst for prevention, cures and access to quality care. Each year,
NEDA helps millions of people across the country find information and
appropriate treatment resources through its toll-free, live helpline,
its many outreach programs and website. NEDA advocates for advancements
in the field and envisions a world without eating disorders. For more
information, visit www.MyNEDA.org
For Treatment Referrals, Visit www.MyNEDA.org
Or
Contact NEDA’s Live Helpline: 800-931-2237
Monday –
Thursday, 9 a.m. – 9 p.m. (EST)
Friday, 9 a.m. – 5 p.m. (EST)
Contacts
Greenleaf & Associates — 323-660-5800
Vicki Greenleaf — vicki@greenleafandassociates.com
or
Kelly
Williams — kelly@greenleafandassociates.com
or
Aerie
Helga
Ying – yingh@ae.com
