Affect and Healthcare Businesswomen’s Association to Host Panel on Secrets of Storytelling – How to Create Meaningful Connections with Your Audience

NEW YORK–(BUSINESS WIRE)–Today’s communications executives face a target audience that is
over-stimulated, disengaged and distracted. As of 2015 the average
person’s attention span is 8 seconds or less, and research recently
reported by IDG shows that 48% of people spend less time meeting face to
face than they did 5 years ago. Brands are increasingly challenged to
connect with customers in a meaningful way. To address this challenge, Affect,
a public relations firm specializing in healthcare, technology and
professional services, and the Healthcare
Businesswomen’s Association
(HBA), will host a panel of experts on
how brands can master the art of storytelling to better engage with and
influence their target audiences.

The panel
will take place on Wednesday, November 9th at 5:30 PM ET at Pride
in midtown Manhattan. Discussion topics will include:

  • How to develop meaningful, authentic stories that will create
    memorable experiences for your audience
  • How to use storytelling in a range of settings, including brand
    communications, internal communications, personal brand-building and
    the sales process
  • How to leverage various storytelling mediums to influence an action,
    from visual storytelling to written communications to body language

Speakers include:

“Whether you’re a B2B or consumer brand, competition for attention in
this environment is fierce,” said Melissa Baratta, Senior Vice
President, Affect. “Storytelling is the key to getting your target
audience to sit up and pay attention, to engage with you, and to take
action. These panelists are masters of storytelling, and will share
great tips on how to make your brand story memorable and compelling so
you can better connect with and influence your audience.”

To register to attend the panel, visit:
The event will take place from 5:30pm – 8:00pm on November 9th at 420
Lexington Avenue, 30th Floor, New York, NY.

About Affect

Affect is a public relations and social media firm located in New York.
Established in 2002, the company specializes in technology, healthcare
and professional services. Affect employs a results-driven approach to
communications, crafting one-of-a-kind programs to help clients achieve
their business goals. As year-round strategic counsel, or a single
project resource, Affect leverages its creative talent, unique
experience and forward thinking insights to achieve the precise results
that its clients seek. Learn more: web:; blog:;
Twitter: @teamaffect.


Malinda Singh, 212-398-9680
Senior Account Executive