AHF Tells Angelenos in New Billboard Campaign: If You “Feel the Burn,” It’s Time For an STD Test

AIDS Healthcare Foundation has just released its latest billboard
campaign, “Feel the Burn?”, set to appear around Los Angeles this week.
The campaign plays off the popular tagline for presidential candidate
Bernie Sanders to promote AHF’s Wellness Centers’ free STD screening

Healthcare Foundation
, the largest global HIV/AIDS organization, has
unveiled a new billboard campaign this week that encourages people
experiencing painful symptoms to get tested for possible STDs. The
billboard will appear in four locations across Los Angeles, including
Vine St. and Santa Monica Blvd. as well as Century Blvd and La Cienega.
Featuring the tagline “Feel the Burn?”, the billboard parodies
presidential candidate Senator Bernie Sanders’ popular catchphrase and
references his campaign’s clean, bright artwork design. With reported
cases of STDs such as gonorrhea and syphilis on
the rise
nationwide, the playful advertisement urges people in L.A.,
especially younger residents, to protect their health by participating
in STD screenings.

“Senator Sanders’ powerful message resonates with a lot of Americans,
particularly young people,” said Jason Farmer, Senior Director of
Creative at AIDS Healthcare Foundation. “We hope that our
lighthearted—but highly important—billboard campaign for STD testing
will as well.”

The CDC estimates that young people aged 15-24 account for half
of the 20 million new sexually transmitted infections each year in the
U.S. However, many cases of chlamydia, gonorrhea, and syphilis continue
to go undiagnosed and untreated. These infections not only increase an
individual’s risk of acquiring and transmitting HIV, but they also
threaten one’s immediate and long-term health and wellbeing. CDC
recommends routine STD screening among sexually active and pregnant
women as well as gay and bisexual men.

AHF’s Wellness Centers provide free testing for sexually transmitted
diseases, including chlamydia, gonorrhea, syphilis, and HIV. To find the
nearest location for STD screening and treatment, visit http://www.freestdcheck.org.

AIDS Healthcare Foundation (AHF), the largest global AIDS
organization, currently provides medical care and/or services to over
594,000 individuals in 35 countries worldwide in the US, Africa, Latin
America/Caribbean, the Asia/Pacific Region and Eastern Europe. To learn
more about AHF, please visit our website: www.aidshealth.org,
find us on Facebook: www.facebook.com/aidshealth
and follow us on Twitter: @aidshealthcare
and Instagram: @aidshealthcare


Ged Kenslea
Senior Director, Communications
+1.323.791.5526 mobile

Manager of Sales & Marketing