Alex Algard Promotes Rob Eleveld to Chief Executive Officer of Whitepages

Algard to Continue as Executive Chairman of the Board

the leading source of contact and identity information in North America,
has named Rob Eleveld its Chief Executive Officer. In this role, Eleveld
will lead strategy, revenue, sales and infrastructure for the
20-year-old company and will also join the Board of Directors. Founder
Alex Algard will remain Executive Chairman of the Board of Whitepages
and will continue on as CEO of Hiya.

“I am honored to announce that Rob Eleveld will become Whitepages’ Chief
Executive Officer,” said Algard. “Rob is a natural leader and has played
an integral role in Whitepages’ transformation over the last three
years. I feel lucky to have somebody with such integrity, strategic
vision, and a proven ability to execute step into the CEO role. I am
excited about Rob advancing the company to greater success for many
years to come.”

Eleveld was hired in 2013 as Vice President, Enterprise Sales and
quickly promoted to General Manager of Whitepages Pro, the Company’s
B2B business unit that offers identity verification SaaS products. He
has worked closely with Algard to grow Whitepages Pro from just a few
customers to more than 2,000 enterprises today, including Wells Fargo,
Priceline, Under Armour, Microsoft, Western Union, and American Airlines.

Prior to joining Whitepages, Eleveld was CEO of Optify where he
transformed the business from a professional services-based model to a
SaaS marketing platform. He also served as CEO of Shiftboard, was the
co-founder and CEO of Vykor, and served for five years as a nuclear
submarine officer in the United States Navy. Eleveld earned his MBA and
MSE from Stanford University. He also holds a bachelor’s degree in
engineering sciences from Dartmouth College.

“I feel very privileged to step into the CEO role at Whitepages and am
honored to carry on the legacy of the Company’s founder,” said Eleveld.
“I welcome this opportunity to lead Whitepages through its next phase of
growth and am very optimistic about what lies ahead for us.”

Founder Alex Algard purchased the domain for $900 in
1996, and started the website out of his Stanford University dorm that
same year. Initially developed as a destination for people to find each
other and connect, Whitepages has transformed its business model over
the past three years from a nearly 100% ad-based business to a
subscription-driven business. This transformation took place initially
via Whitepages
for businesses and more recently with the launch of Whitepages
for consumers.

About Whitepages:

Whitepages is the leading source for contact and identify information in
North America and is at the forefront of developing services that help
people find and verify personal and business identities in the digital
world. With a top 40 website, 55 million monthly visitors and several
million mobile app downloads, Whitepages offers access to more than 250
million personal identities via Whitepages Pro, a Web and API-based
service for businesses, and Whitepages Premium, a public records
database for consumers. To learn more, visit


Liz Powell, 917-309-3370