TORRANCE, Calif.–(BUSINESS WIRE)–Believe the buzz. The versatile 2016 Scion iM hatchback and 2016 Scion
iA sedan are now arriving in more than 1,000 dealerships and are ready
to go wherever drivers can imagine.
The dynamic Scion duo has been the talk of the town with a combination
of practicality, desired technology and unique style for today’s young
drivers. Then there are the highly competitive prices. The fun-to-drive
Scion iM has an MSRP of $18,460 for the manual transmission and $19,200
for the CVTi-S model. The sporty Scion iA has an MSRP of $15,700 for the
6-speed manual transmission and $16,800 for the 6-speed automatic. A
$795 delivery, processing and handling fee is not included.
“With the arrival of the iM and the iA in showrooms, Scion’s evolution
moves from talk into reality,” said Doug Murtha, Scion group vice
president. “This new, savvy generation of drivers will find these cars
have the features, space and styling to meet whatever challenge or
opportunity comes their way.”
When drivers walk into one of showrooms all over the country, either
model could catch their attention.
The athletic design of the 5-door hatchback Scion iM communicates the
engaging driving experience that’s ahead. It impresses with a hexagon
lower grille, sharp-eyed headlights and sporty body aero kit side
bezels. Under the hood is a 137 horsepower 1.8-liter 4-cylinder engine
with Valvematic continuously variable valve timing technology. The
lengthy list of standard amenities includes the 7-inch Pioneer Display
Audio unit with standard HD Radio and Aha™, rear-view backup camera,
Scion’s first 4.2-inch color TFT multi-information display and dual-zone
automatic A/C control. The iM’s versatility extends to its ability to
stretch out trips to the gas station with an EPA-estimated fuel economy
rating of 37 mpg highway.
The Scion iA sedan adds some sophisticated touches for millennials
looking for practicality and style. Just look at the piano black bumper
treatment, chrome grille surround and the spacious trunk. Power comes
from quick-revving, high-compression 1.5-liter engine with 106
horsepower. Like its sibling, the Scion iA takes Scion’s famous
mono-spec strategy to new levels with a keyless entry with push-button
start, low-speed Pre-collision system, rear-view backup camera and
7-inch touch screen multimedia system with voice recognition. Its
premium features, aggressive styling and fuel-sipping EPA-estimated fuel
economy rating of 42 mpg highway make the iA an incredible value in its
Whichever buyers chose, with Scion’s no hassle, no haggle Pure Price,
the same price posted in the dealership is the price customers pay.
Scion continues to be the test laboratory division for Toyota Motor
Sales (TMS), U.S.A., Inc. From its start in 2003, Scion’s goal was to
offer products and processes that stand apart from the crowd. Scion
offers distinctive vehicles that reflect owners’ passions with a model
line-up that includes the all-new iM five-door hatchback, the all-new iA
sports sedan, the iconic xB urban utility vehicle, the tC sports coupe,
and the FR-S rear-wheel drive sports car. Scion also appeals to a
youthful audience by offering a simple, no-haggle buying experience and
by engaging with potential customers in meaningful and creative ways.
For more information, visit www.scion.com.
NOTE TO EDITORS: Photos and digital assets can be found on
Scion Communications Manager
Nancy Hubbell, 310-468-7633