Allen Edmonds Offers Online “Gone in Seconds” Flash Sale

Sale will offer “factory seconds” at huge savings

PORT WASHINGTON, Wis.–(BUSINESS WIRE)–American men’s shoe manufacturer Allen Edmonds announces its second-ever
“Factory-Seconds” flash sale on AllenEdmonds.com. The six-day-long sale
starts January 14 and ends January 19.

“For 94 years and counting we have handcrafted our shoes on the shores
of Lake Michigan using our 212-step process,” said Jim Kass, Head of
Manufacturing. “Our quality standards are incredibly high; and because
over 100 craftspeople touch every shoe as it’s being cut, sewn, lasted,
soled, burnished and finished—we have a small percentage of shoes that
don’t meet our exacting standards but come very close. At Allen Edmonds,
we refer to these blemishes as ‘Factory-Seconds’, or F2s.”

“Normally, we sell these F2s in our Outlet stores,” said Paul Grangaard,
President and CEO. “However, our business continues to see major growth
and, while our F2 rate remains very low as a percentage of our
production, the nominal inventory of shoes has grown to a size where we
can also offer these shoes to our on-line customers.”

The flash sale will include a range of styles, although sizes, colors
and inventory amounts are limited. Customers are encouraged to shop by
size to see available inventory. Prices will be offered at a discount of
up to $225 off first quality pricing and substantially below standard
outlet pricing.

“This is an outstanding opportunity to buy Allen Edmonds shoes,” said
Colin Hall, Chief Marketing Officer. “The pricing makes these shoes
affordable to everyone including men starting their careers or in need
of their first pair of interview shoes. At these prices, we fully expect
the shoes to sell-through quickly so shop early for best selections.”

To learn more about what makes a Factory Second visit AllenEdmonds.com
or call the Customer Assistance Center at 1-800- 235-2348.

About Allen Edmonds Shoe Corporation

Founded in 1922, Allen Edmonds Corporation is a privately-held,
U.S.-based retailer of premium men’s footwear, apparel, leather goods
and accessories with a focus on American manufacturing. Allen Edmonds’
famous Goodyear welted shoes are handcrafted in Port Washington, Wis.
using a 212-step production process. Consistent with the company’s
heritage, Allen Edmonds remains committed to providing excellent
products at exceptional value for style and quality conscious men
worldwide. By partnering with like-minded U.S. manufacturers, the
company’s offering includes men’s clothing and accessory needs from head
to toe. Allen Edmonds products are available at premier stores
worldwide, including 59 company-owned Allen Edmonds stores across the
United States, and online at AllenEdmonds.com.

Contacts

SCC Public Relations
Hayley Formolo, 312.464.1666
hayleyf@sccadv.com