Alyssa Milano Joins Sprout Family as the Network’s First-Ever “Mom-Bassador”

Milano Imparts First-Hand Advice and Encourages Co-Viewing, Acts of
Kindness, and More

NEW YORK–(BUSINESS WIRE)–Sprout, NBCUniversal’s 24-hour preschool network, announced today that
Alyssa Milano will join the network as its first-ever Mom-Bassador. As
Sprout’s Mom-Bassador, Milano—a mother of two young children—will be the
voice and personality of the network’s brand refresh, which goes live on
September 26th in celebration of Sprout’s 10th
birthday. Milano narrates a series of segments that capture the energy
and wonder of young children with vibrant photography, a rich color
palette, and a contemporary, fresh feel that encompasses Sprout’s brand
and programming content.

Milano will also serve as the face of Kindness Counts, the network’s
signature pro-social campaign, which encourages and celebrates everyday
acts of kindness. Sprout believes that kindness comes in all shapes and
sizes and looks to highlight kids who are sparking kindness every day in
their homes, school, communities and beyond. Milano will spearhead the
nationwide search for the child who best embodies everyday acts of
kindness to be named Sprout’s Chief Kindness Officer for 2016.

“Alyssa Milano is a true Sprout mom – she embodies the playfulness and
energy that are the essence of the Sprout brand,” said Sandy Wax,
President, Sprout. “We know families will relate to her as she shares
her first-hand experiences as a parent with us, connecting with our
viewers on a very real level.”

“As a mom, every day is about finding the extraordinary in the ordinary
with my kids,” said Alyssa Milano. “My family is a Sprout family, and to
be able to work with the network as they transform the brand into
something that reflects the contemporary feel and diversity of children
today has been one of the most incredible experiences for me. I am
excited to share ideas with families and showcase how Sprout is an
integral part of my everyday life, too!”

Having starred as a child on the popular series, “Who’s the Boss,”
Milano has spent much of her life in the public eye, continuing to work
throughout her adulthood in both television and film. She is currently
the host and a judge on the hit show “Project Runway: All Stars” and was
most recently seen on ABC’s “Mistresses.” She has a history of starring
in long-running television series, including Fox’s “Melrose Place” and
WB’s “Charmed.” Milano also has a very successful clothing line, TOUCH
by Alyssa Milano, and is the creator of the critically acclaimed graphic
novel, Hacktivist. Milano is also a dedicated philanthropist; in 2003,
UNICEF invited her to become a National Ambassador in recognition of her
charitable work on behalf of children.

About Sprout®

Sprout is the first 24-hour preschool destination available on TV, on
demand and online for children ages 2-6 and their parents and
caregivers. Available in over 58 million homes, Sprout features original
programming, including Ruff Ruff, Tweet and Dave and Astroblast!,
a library of series, including Caillou and Sesame Street,
and U.S. exclusives including Lazytown and Tree Fu Tom.
Sprout’s Sunny Side Up Show is the only daily morning show for
preschoolers and broadcasts live from NBCU Studios in Rockefeller Plaza.
Sprout’s VOD offering is the #1 on demand service for younger children
with over 1.8 billion views. Sprout was fully acquired by NBCUniversal
Cable Entertainment in November 2013. Please visit sproutonline.com
for additional information.

Contacts

Sprout
Jennifer Corcoran, 212-664-2190
Jennifer.corcoran@nbcuni.com
or
Civic
Entertainment Group for Sprout
Laura Markofsky, 248-408-5505
laura.markofsky@civic-us.com