Prime experiences record-breaking holiday season – more than three
million new members worldwide joined Prime during the third week of
Biggest holiday ever for Amazon Devices – up 2x over last year’s
Over 200 million more items shipped for free with Prime this holiday
Prime Now has busiest day ever on Christmas Eve – last order
delivered at 11:59 p.m. to a customer in San Antonio, Texas
SEATTLE–(BUSINESS WIRE)–(NASDAQ: AMZN) — Amazon’s 21st holiday was a record-breaker
for Amazon Prime, Amazon Original Series and Amazon devices. More than
three million members worldwide joined Prime during the third week of
December, bringing milestone growth to the membership program which
offers unlimited Free Two-Day shipping, Free Same-Day Delivery,
superfast free two-hour delivery via Prime Now in more than 20 metro
areas, and unlimited access to tens of thousands of movies and TV
episodes, including award-winning Amazon Original Series at no
additional cost. Prime members made The Man in the High Castle
the most watched TV season on Prime Video this holiday by 4.5x and
doubled their total viewing hours of Prime Video titles, compared to
2014. This holiday was also the best ever for Amazon devices, doubling
last year’s record-setting shopping season with millions of devices
sold. Among Amazon devices, the all-new Fire tablet was the #1
best-selling, most gifted and most wished-for product across the
millions of items available on Amazon.com since its introduction 15
“This was another great holiday season to be a Prime member, and we
welcomed three million new members in the third week of December alone,”
said Jeff Bezos, Founder and CEO of Amazon.com. “Over 200 million more
items shipped for free with Prime this holiday, and members doubled
their viewing hours of Prime Video compared to last year with the Amazon
Original Series The Man in the High Castle leading the way as the
most watched TV season ever on Prime Video. On behalf of Amazon
employees around the world, we wish everyone happy holidays and the very
best for the coming year.”
Holiday Fun Facts
- Record number of units shipped worldwide with Amazon Prime.
More than three million customers joined Prime in the third week of
Amazon Prime membership continues to grow, and there are tens of
millions of members worldwide.
- Record number of movies watched on Prime Video in 2015.
Prime members made The Man in the High Castle the most watched
TV season on Prime Video by 4.5x.
This holiday, Prime members doubled their viewing hours of Prime Video
titles, compared to 2014.
Prime members shopped more than 30,000 Lightning Deals on Amazon.com
with Prime Early Access.
- Christmas Eve was the biggest day ever for Prime Now deliveries.
Amazon devices including the all-new Fire tablet, Amazon Echo and Fire
TV Stick made up three of the top five items ordered on Christmas Eve
through Prime Now.
Some of the most popular Prime Now best sellers during the holidays
were Simply Orange Juice, Bounty Paper Towels and Haribo Gold-Bears.
A record number of songs were streamed with Prime Music this holiday
season—worldwide Prime Music plays set an all-time record increasing
more than 350 percent compared to 2014.
Prime members shopping via mobile more than doubled this holiday in
Members worldwide uploaded more than a billion photos for free with
Prime Photos this holiday.
Kindle Paperwhite, Cards Against Humanity and Fitbit Charge were the
most popular items ordered with Prime FREE Same-Day Delivery this
- Amazon shipped to 185 countries this holiday.
The last Prime Now order delivered in-time for Christmas was delivered
at 11:59 p.m. on Christmas Eve to a customer in San Antonio, Texas.
The order included Blue Buffalo Dog Treats, an Amazon.com Gift Card,
the all-new Fire tablet, Fruitables Dog Treats, LEGO Star Wars Death
Star Final Duel Building Kit, Moleskine Classic Notebook and Stove Top
The last Prime FREE Same-Day Delivery order from Amazon.com that was
delivered in time for Christmas was ordered at 9:58 a.m. on December
24, 2015. The order included Bluetooth Headphones, and was delivered
in Phoenix by 2:59 p.m. – the same day.
Amazon Devices & Digital Media:
Biggest holiday ever for Amazon devices – up 2x over last year’s
Amazon devices were top-selling products across all of the items
available on Amazon.com this holiday season – #1 was Fire, #3 was Fire
The all-new Fire tablet and Amazon Echo topped this year’s most
wished-for and gifted items for Amazon.com customers.
The most popular movie watched on Prime Video this holiday season was The
Hunger Games: Mockingjay Part 1.
- The most popular movie watched on Prime Video on Christmas was Interstellar.
Amazon Originals have been nominated for nearly 40 awards in 2015
including five Golden Globe nominations, two Screen Actors
Guild nominations and eight Critics’ Choice nominations—series
nominated include Transparent, Mozart in the Jungle, Catastrophe,
The Man in the High Castle, and more.
Amazon Studios released its first Original Movie Chi-Raq on
December 4 to rave reviews. The film, from director Spike Lee, has
gone on to be included in several end of the year “Best Film Lists”
from LA Weekly, The New Yorker, The Washington Post, The Los
Angeles Times, Slant, New York magazine and Vulture.
Amazon Prime members can instantly watch and enjoy the latest Amazon
Original Series including The Man in the High Castle, Red Oaks,
Hand of God, and the second season of Transparent as well
as the second seasons of Amazon Original Kids Series Tumble Leaf and
Gortimer Gibbons Life on Normal Street on hundreds of devices.
The most common request of Alexa over the holiday season was “play
music”—the top three holiday songs requested of Alexa on Amazon Echo
this holiday season were “White Christmas,” “Sleigh Ride” and “Winter
Alexa helped set over four million timers this holiday season—ensuring
holiday cookies were never burnt.
Customers enjoyed hearing Christmas jokes and holiday trivia from
Alexa this season, and on Christmas Eve, the “Santa’s Helper” skill
helped customers track Santa as he made his way around the world.
The top holiday related utterance requested via Alexa on Fire TV was
“How many days until Christmas?” this holiday season.
The top holiday song requested via Alexa on Fire TV was “Santa
Claus is Coming to Town,” followed by “Jingle Bell Rock.”
Chinese restaurants were the most requested type of food on Christmas
day via local search from Yelp on Amazon Echo.
The top streamed holiday movie available on Amazon Video on Fire TV
was Christmas Classics Volume 1 (a collection of 8 Christmas
classics such as Rudolf the Red-Nosed Reindeer and Frosty the Snowman).
Popular FreeTime Unlimited holiday titles enjoyed by kids in 2015 were Dora
Saves the Snow Princess (Dora the Explorer), Olaf’s
Adventures – FreeTime Unlimited Edition and Timmy’s Christmas
The hours that kids spent reading in Amazon FreeTime this holiday
season was enough time to travel beyond our solar system on a space
The books read by kids in Amazon FreeTime this holiday season would
reach Mt. Everest’s peak more than 10 times if put in a straight line
in their physical form.
Adele—25 was the biggest pre-sale digital album ever on Amazon
Michael Bublé—Christmas was the most played holiday album on
Prime Music this season.
The most popular holiday song streamed on Prime Music during the
holidays was Perry Como—“(There’s No Place Like) Home for the Holidays”
The most played holiday Prime Playlist was 50 Great Songs for
- The most played holiday Prime Station was Holiday Classics.
Plays of holiday music on Prime Playlists and Stations increased by
more than 300 percent compared to 2014.
This holiday season there have been millions of streams of Christmas
in Tahoe—the first-ever holiday album from Train, available
exclusively for streaming on Prime Music.
Amazon released its second annual collection of original holiday music
with Indie for the Holidays, a playlist that features artists
and bands including, YACHT, Rogue Wave, Langhorne Slim, Tuxedo, Ivan &
Alyosha, The LeeVees & Matisyahu, A Silent Film and more, singing
newly-written or recorded holiday songs exclusively streaming on Prime
The most popular holiday song streamed on Prime Music on Christmas was
“The Christmas Song (Merry Christmas to You)” by Nat King Cole.
Worldwide on December 24, AutoRip added more than one million digital
copies of The Beatles albums into customers’ Music Libraries for free,
providing digital AutoRip copies of physical albums purchased from
Amazon since 1998.
Amazon Underground customers spent enough time playing apps and games
throughout the holiday season to watch the entirety of Christmas
classic movies, Home Alone, It’s a Wonderful Life and National
Lampoon’s Christmas Vacation more than a million times.
The top book purchased on Kindle in 2015 was The Girl on the Train:
A Novel by Paula Hawkins.
The most gifted Kindle book during the holiday season was Rath’s
Deception by Piers Platt.
The top book borrowed on Kindle through Kindle Unlimited in 2015 was No
Ordinary Billionaire by J.S. Scott.
The most popular Kindle book purchased on Christmas day was The
Snow Child: A Novel (Pulitzer Prize in Letters: Fiction Finalists) by
Nearly 70 percent of Amazon.com customers shopped using a mobile
device this holiday.
On Cyber Monday, Amazon customers worldwide ordered more than 33
electronics per second from a mobile device.
Amazon.com customers shopping on the mobile app more than doubled this
The total number of hours customers spent reading The Martian: A
Novel by Andy Weir in 2015 on Kindle is equivalent to more than
1,000 trips to Mars on the Curiosity rover.
Handmade at Amazon sold enough rings this holiday season to give 13 to
every contestant who has been on ABC’s The Bachelor.
The heaviest item purchased on Amazon Business this holiday season, a
BendPak Super-Duty automotive lift, weighs as much as the average
Amazon.com customers purchased enough Rope King Twine this holiday
season to tie a string from Seattle to Los Angeles.
Amazon.com customers purchased enough Rubbermaid 42-Piece Storage
Containers this holiday season to pack leftovers for the entire Los
Angeles County area.
Amazon.com customers purchased enough GREENIES pet treats this holiday
season to give each of Santa’s reindeer 20 per second on Christmas Day.
Amazon.com customers purchased enough Cat Dancer 301 Cat Charmer
Interactive Cat Toys this holiday season to give 92 to each of the
participants from all 21 seasons of Dancing with the Stars.
Amazon.com customers purchased enough flashlights this holiday season
to satisfactorily light eight collegiate football fields in accordance
with NCAA standards.
Amazon.com customers purchased enough Command Hooks this holiday
season to hang a stocking for every person in Orlando, Florida.
Amazon.com customers purchased enough LEGOs this holiday season to
build life-sized replicas of every person attending a sold-out Seattle
Mariners game at Safeco Field.
Amazon.com customers purchased enough Anki OVERDRIVE Starter Kits this
holiday season to wrap around the Daytona International Speedway more
than 10 times.
Amazon.com customers purchased enough Jenga sets this holiday season
to reach the top of the Empire State Building more than 70 times.
Amazon.com sold enough HotHands Hand Warmers this holiday season for
more than eight million hours of hand warming.
If every Just Dance 2016 video game purchased by Amazon.com
customers this holiday season was played to completion by one person,
he or she would be dancing until 2081.
Customers across 10 countries took advantage of Amazon’s first global
Black Friday Deal of the Day, and purchased enough Sennheiser
headphones to give a pair to every person at a sold-out Rolling Stones
concert in 2015.
This holiday season, Amazon.com customers purchased more than enough
50-inch TVs to span the average width of the Grand Canyon.
Amazon.com customers purchased enough storage drives this holiday
season to download and watch the first two seasons of Transparent
more than eight million times.
Amazon.com customers purchased enough Jurassic World DVDs this
holiday season to equal the height of more than 2,700 Tyrannosaurus
On Cyber Monday alone, Amazon.com customers purchased one Adele CD
every three seconds.
Amazon.com customers purchased enough women’s boots this holiday
season that, if stacked on top of each other, they would be high
enough to reach the orbit of the International Space Station.
Amazon.com customers purchased enough running shoes this holiday
season to give every participant of the New York, Chicago, and Boston
marathon three pairs of shoes – one for each race.
Amazon.com customers purchased a watch every three seconds this
Laid out end-to-end, the number of jeans Amazon.com customers
purchased this holiday season would cover the driving distance between
San Francisco and Los Angeles.
Customers shopping at smile.amazon.com have generated tens of millions
of dollars for their favorite charities since the program was launched.
So far, over 100,000 organizations have received donations from
AmazonSmile. One of those charities, Pencils of Promise, used
AmazonSmile donations to build a school in Ghana for preschool and
primary aged students.
Holiday Best Sellers (Amazon.com only):
Amazon Business: Samsung 850 EVO 250GB 2.5-Inch SATA III Internal SSD;
Logitech Wireless Combo MK270 with Keyboard and Mouse; Sharpie
Permanent Markers – Fine Point, Black, 12 Pack
- Amazon Video: Inside Out; Trainwreck; Jurassic World
Amazon Launchpad: Anki OVERDRIVE Starter Kit; Sphero BB-8 App-Enabled
Droid; Pivotal Living Band
Automotive: Hopkins 532 Mallory 26″ Snow Brush with Foam Grip;
Accutire MS-4021B Digital Tire Pressure Gauge; Stanley J5C09 1000 Peak
Amp Jump Starter with Built-in Compressor
Baby: Baby Einstein Take Along Tunes Musical Toy; Nuby Icybite
Hard/Soft Teething Keys; Fisher-Price Rattle and Rock Maracas Musical
Books: Laugh-Out-Loud Jokes for Kids; Adult Coloring Books: A
Coloring Book for Adults Featuring Mandalas and Henna Inspired
Flowers, Animals, and Paisley Patterns; Humans of New York: Stories
Business, Industrial & Scientific Supplies: Georgia-Pacific Signature
2-Ply Premium Multifold Paper Towel; Rope King ST-300 Sisal Twine –
300 Feet; Dixon Valve TTB75 PTFE Industrial Sealant Tape
Camera: Fujifilm INSTAX Mini Instant Film Twin Pack – White; GoPro
HERO4 SILVER; AmazonBasics Head Strap Camera Mount for GoPro
Furniture: Frenchi Furniture Black Metal Coat Rack – 12 Hooks;
AmazonBasics Mid-Back Office Chair; Signature Sleep Contour 8″ Twin
Grocery: KIND Nuts & Spices, Dark Chocolate Nuts & Sea Salt, 1.4
Ounce, 12 Count; San Francisco Bay OneCup, French Roast, 80 Single
Serve Coffees; smartwater, 6-Count, 1 Liter Bottle
Headphone: Panasonic RPHJE120K In-Ear Headphone – Black; Powerbeats 2
Wireless In-Ear Headphone – Black; Sennheiser HD 598 Special Edition
Over-Ear Headphones – Black
Home Audio: Jensen JTA-230 3-Speed Stereo Turntable with Built-in
Speakers; Yamaha RX-V677 7.2-channel Wi-Fi Network AV Receiver with
AirPlay; SONOS PLAY:1 2-Room Streaming Music Starter Set Bundle – Black
Home Improvement: Roommates Star Wars Classic Peel And Stick Wall
Decals; WBM 1002 Hand Carved Himalayan Natural Crystal Lamp;
O’Keeffe’s Working Hands Cream – 3.4-Ounce
Home: BLACK + DECKER CHV1410L 16-Volt Lithium Cordless Dust Buster
Hand Vacuum; Hoover Power Scrub Deluxe Carpet Washer, FH50150; Darice
80-Piece Deluxe Art Set
Kids’ Fashion & Accessories: Gerber Baby Girls’ Three-Piece Set with
Bodysuit, Cap, and Pant; Northside Frosty Snow Boot (Toddler); Timex
Kids’ T89022 “Time Teacher” Floral Elastic Strap Watch
Kindle Books: The Crossing by Michael Connelly; Pretend
You’re Mine: A Small Town Love Story by Lucy Score; Rogue Lawyer
by John Grisham
Kitchen: Rubbermaid 42-Piece Storage Container; Instant Pot 7-1
Multi-Cooker; Oster Electric Wine Bottle Opener
Luxury Beauty: Stila Stay All Day Waterproof Liquid Eye Liner, Intense
Black; L’Occitane Shea Butter Hand Cream, 5.2-Ounce; Mario Badescu
Drying Lotion, 1 Fluid Ounce
Men’s Fashion & Accessories: Levi’s Men’s 505 Regular Fit Jean; Clarks
Men’s Bushacre 2 Desert Boots; Timex Men’s T499059J Expedition Field
Movies: Inside Out (Blu-ray/DVD Combo Pack + Digital Copy); Minions
(Blu-ray + DVD + DIGITAL HD); Star Wars Trilogy Episodes IV-VI
(Blu-ray + DVD)
Music (CDs & vinyl): Adele 25; Pentatonix That’s
Christmas to Me; Frozen (Soundtrack)
Outdoors: Hydro Flask Insulated Stainless Steel Water Bottle; Razor A
Kick Scooter; Intex Airbeds
Patio, Lawn & Garden: Bounty Hunter Gold Digger Metal Detector; Weber
6492 Original Instant-Read Thermometer; Original BEAR PAWS Pulled Pork
PC: Toshiba C55 Laptop; Dell E2414Hr 24-Inch LED-Lit Monitor; SanDisk
Ultra 32GB UHS-I/Class 10 Micro SDHC Memory Card With Adapter
Pets: KONG Cozie Marvin the Moose – Medium Dog Toy, Brown; KONG Air
Dog Squeakair Birthday Balls Dog Toy – Medium (3 Balls); GREENIES PILL
POCKETS Treats for Dogs Chicken Flavor – 15.8-Ounce, 60 Count
Prime Video (movies): The Hunger Games: Mockingjay Part 1; Ex
Machina; Dark Places
Prime Video (TV seasons): Amazon Original Series The Man in the
High Castle; Amazon Original Series Transparent (Season 2);
Amazon Original Series, Shaun the Sheep—The Farmer’s Llamas
Prime Music (songs): Adele—“Hello”; Walk the Moon—“Shut up and Dance”;
Mark Ronson featuring Bruno Mars—“Uptown Funk”
Prime Now: Bounty Select-A-Size Paper Towels – White, 8 Giant Rolls;
Aquafina Water – 16.9 Ounce, 24 Count; Haribo Gold-Bears, 5 Ounce
Sports: Spalding NBA Street Basketball; Wilson F1415 NFL MVP Football
(Official Size); Level Terrain FlipBelt Waist Pouch
- Tablets: Fire; Fire Kids Edition; Fire HD 6
Tools: DEWALT DC970K-2 18-Volt Compact Drill/Driver Kit; MagnoGrip
311-090 Magnetic Wristband; Howard Leight Impact Sport OD Electric
Toys & Games: Snap Circuits Jr. SC-100 Electronics Discovery Kit; Nerf
N-Strike Elite: Strongarm Blaster; Jenga Classic Game
TV: Samsung UN32J5205 32-Inch 1080p Smart LED TV; Samsung UN40J5200
40-Inch 1080p Smart LED TV; TCL 32S3700 32-Inch 720p Roku Smart LED TV
Video Games: Call of Duty: Black Ops III; Fallout 4; Star Wars
Women’s Fashion & Accessories: Columbia Women’s Benton Springs
Full-Zip Fleece Jacket; BOBS from Skechers Women’s Keepsakes Delight
Slipper; Rebecca Minkoff Mini Mac Cross-Body Bag
Amazon.com opened on the World Wide Web in July 1995. The company is
guided by four principles: customer obsession rather than competitor
focus, passion for invention, commitment to operational excellence, and
long-term thinking. Customer reviews, 1-Click shopping, personalized
recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct
Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are
some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about.