Amazon Celebrates a Record-Setting Holiday for Prime, Amazon Original Series and Amazon Devices

Prime experiences record-breaking holiday season – more than three
million new members worldwide joined Prime during the third week of
December alone

Prime members made The Man in the High Castle the most
watched TV season on Prime Video this holiday by 4.5x and doubled their
total viewing hours of Prime Video titles, compared to 2014

Biggest holiday ever for Amazon Devices – up 2x over last year’s
record-setting holiday

Over 200 million more items shipped for free with Prime this holiday

Prime Now has busiest day ever on Christmas Eve – last order
delivered at 11:59 p.m. to a customer in San Antonio, Texas

SEATTLE–(BUSINESS WIRE)–(NASDAQ: AMZN) — Amazon’s 21st holiday was a record-breaker
for Amazon Prime, Amazon Original Series and Amazon devices. More than
three million members worldwide joined Prime during the third week of
December, bringing milestone growth to the membership program which
offers unlimited Free Two-Day shipping, Free Same-Day Delivery,
superfast free two-hour delivery via Prime Now in more than 20 metro
areas, and unlimited access to tens of thousands of movies and TV
episodes, including award-winning Amazon Original Series at no
additional cost. Prime members made The Man in the High Castle
the most watched TV season on Prime Video this holiday by 4.5x and
doubled their total viewing hours of Prime Video titles, compared to
2014. This holiday was also the best ever for Amazon devices, doubling
last year’s record-setting shopping season with millions of devices
sold. Among Amazon devices, the all-new Fire tablet was the #1
best-selling, most gifted and most wished-for product across the
millions of items available on since its introduction 15
weeks ago.

“This was another great holiday season to be a Prime member, and we
welcomed three million new members in the third week of December alone,”
said Jeff Bezos, Founder and CEO of “Over 200 million more
items shipped for free with Prime this holiday, and members doubled
their viewing hours of Prime Video compared to last year with the Amazon
Original Series The Man in the High Castle leading the way as the
most watched TV season ever on Prime Video. On behalf of Amazon
employees around the world, we wish everyone happy holidays and the very
best for the coming year.”

Holiday Fun Facts

Amazon Prime:

  • Record number of units shipped worldwide with Amazon Prime.
  • More than three million customers joined Prime in the third week of
  • Amazon Prime membership continues to grow, and there are tens of
    millions of members worldwide.
  • Record number of movies watched on Prime Video in 2015.
  • Prime members made The Man in the High Castle the most watched
    TV season on Prime Video by 4.5x.
  • This holiday, Prime members doubled their viewing hours of Prime Video
    titles, compared to 2014.
  • Prime members shopped more than 30,000 Lightning Deals on
    with Prime Early Access.
  • Christmas Eve was the biggest day ever for Prime Now deliveries.
  • Amazon devices including the all-new Fire tablet, Amazon Echo and Fire
    TV Stick made up three of the top five items ordered on Christmas Eve
    through Prime Now.
  • Some of the most popular Prime Now best sellers during the holidays
    were Simply Orange Juice, Bounty Paper Towels and Haribo Gold-Bears.
  • A record number of songs were streamed with Prime Music this holiday
    season—worldwide Prime Music plays set an all-time record increasing
    more than 350 percent compared to 2014.
  • Prime members shopping via mobile more than doubled this holiday in
    the US.
  • Members worldwide uploaded more than a billion photos for free with
    Prime Photos this holiday.
  • Kindle Paperwhite, Cards Against Humanity and Fitbit Charge were the
    most popular items ordered with Prime FREE Same-Day Delivery this


  • Amazon shipped to 185 countries this holiday.
  • The last Prime Now order delivered in-time for Christmas was delivered
    at 11:59 p.m. on Christmas Eve to a customer in San Antonio, Texas.
    The order included Blue Buffalo Dog Treats, an Gift Card,
    the all-new Fire tablet, Fruitables Dog Treats, LEGO Star Wars Death
    Star Final Duel Building Kit, Moleskine Classic Notebook and Stove Top
    Stuffing Mix.
  • The last Prime FREE Same-Day Delivery order from that was
    delivered in time for Christmas was ordered at 9:58 a.m. on December
    24, 2015. The order included Bluetooth Headphones, and was delivered
    in Phoenix by 2:59 p.m. – the same day.

Amazon Devices & Digital Media:

  • Biggest holiday ever for Amazon devices – up 2x over last year’s
    record-setting holiday.
  • Amazon devices were top-selling products across all of the items
    available on this holiday season – #1 was Fire, #3 was Fire
    TV Stick.
  • The all-new Fire tablet and Amazon Echo topped this year’s most
    wished-for and gifted items for customers.
  • The most popular movie watched on Prime Video this holiday season was The
    Hunger Games: Mockingjay Part 1
  • The most popular movie watched on Prime Video on Christmas was Interstellar.
  • Amazon Originals have been nominated for nearly 40 awards in 2015
    including five Golden Globe nominations, two Screen Actors
    Guild nominations and eight Critics’ Choice nominations—series
    nominated include Transparent, Mozart in the Jungle, Catastrophe,
    The Man in the High Castle,
    and more.
  • Amazon Studios released its first Original Movie Chi-Raq on
    December 4 to rave reviews. The film, from director Spike Lee, has
    gone on to be included in several end of the year “Best Film Lists”
    from LA Weekly, The New Yorker, The Washington Post, The Los
    Angeles Times, Slant, New York magazine
    and Vulture.
  • Amazon Prime members can instantly watch and enjoy the latest Amazon
    Original Series including The Man in the High Castle, Red Oaks,
    Hand of God,
    and the second season of Transparent as well
    as the second seasons of Amazon Original Kids Series Tumble Leaf and
    Gortimer Gibbons Life on Normal Street on hundreds of devices.
  • The most common request of Alexa over the holiday season was “play
    music”—the top three holiday songs requested of Alexa on Amazon Echo
    this holiday season were “White Christmas,” “Sleigh Ride” and “Winter
  • Alexa helped set over four million timers this holiday season—ensuring
    holiday cookies were never burnt.
  • Customers enjoyed hearing Christmas jokes and holiday trivia from
    Alexa this season, and on Christmas Eve, the “Santa’s Helper” skill
    helped customers track Santa as he made his way around the world.
  • The top holiday related utterance requested via Alexa on Fire TV was
    “How many days until Christmas?” this holiday season.
  • The top holiday song requested via Alexa on Fire TV was “Santa
    Claus is Coming to Town
    ,” followed by “Jingle Bell Rock.”
  • Chinese restaurants were the most requested type of food on Christmas
    day via local search from Yelp on Amazon Echo.
  • The top streamed holiday movie available on Amazon Video on Fire TV
    was Christmas Classics Volume 1 (a collection of 8 Christmas
    classics such as Rudolf the Red-Nosed Reindeer and Frosty the Snowman).
  • Popular FreeTime Unlimited holiday titles enjoyed by kids in 2015 were Dora
    Saves the Snow Princess
    (Dora the Explorer), Olaf’s
    Adventures – FreeTime Unlimited Edition
    and Timmy’s Christmas
  • The hours that kids spent reading in Amazon FreeTime this holiday
    season was enough time to travel beyond our solar system on a space
  • The books read by kids in Amazon FreeTime this holiday season would
    reach Mt. Everest’s peak more than 10 times if put in a straight line
    in their physical form.
  • Adele—25 was the biggest pre-sale digital album ever on Amazon
  • Michael Bublé—Christmas was the most played holiday album on
    Prime Music this season.
  • The most popular holiday song streamed on Prime Music during the
    holidays was Perry Como—“(There’s No Place Like) Home for the Holidays
    (1959 Version).
  • The most played holiday Prime Playlist was 50 Great Songs for
    Holiday Entertaining
  • The most played holiday Prime Station was Holiday Classics.
  • Plays of holiday music on Prime Playlists and Stations increased by
    more than 300 percent compared to 2014.
  • This holiday season there have been millions of streams of Christmas
    in Tahoe—
    the first-ever holiday album from Train, available
    exclusively for streaming on Prime Music.
  • Amazon released its second annual collection of original holiday music
    with Indie for the Holidays, a playlist that features artists
    and bands including, YACHT, Rogue Wave, Langhorne Slim, Tuxedo, Ivan &
    Alyosha, The LeeVees & Matisyahu, A Silent Film and more, singing
    newly-written or recorded holiday songs exclusively streaming on Prime
  • The most popular holiday song streamed on Prime Music on Christmas was
    “The Christmas Song (Merry Christmas to You)” by Nat King Cole.
  • Worldwide on December 24, AutoRip added more than one million digital
    copies of The Beatles albums into customers’ Music Libraries for free,
    providing digital AutoRip copies of physical albums purchased from
    Amazon since 1998.
  • Amazon Underground customers spent enough time playing apps and games
    throughout the holiday season to watch the entirety of Christmas
    classic movies, Home Alone, It’s a Wonderful Life and National
    Lampoon’s Christmas Vacation
    more than a million times.
  • The top book purchased on Kindle in 2015 was The Girl on the Train:
    A Novel
    by Paula Hawkins.
  • The most gifted Kindle book during the holiday season was Rath’s
    by Piers Platt.
  • The top book borrowed on Kindle through Kindle Unlimited in 2015 was No
    Ordinary Billionaire
    by J.S. Scott.
  • The most popular Kindle book purchased on Christmas day was The
    Snow Child: A Novel (Pulitzer Prize in Letters: Fiction Finalists)
    Eowyn Ivey.

Customer Purchases:

  • Nearly 70 percent of customers shopped using a mobile
    device this holiday.
  • On Cyber Monday, Amazon customers worldwide ordered more than 33
    electronics per second from a mobile device.
  • customers shopping on the mobile app more than doubled this
  • The total number of hours customers spent reading The Martian: A
    by Andy Weir in 2015 on Kindle is equivalent to more than
    1,000 trips to Mars on the Curiosity rover.
  • Handmade at Amazon sold enough rings this holiday season to give 13 to
    every contestant who has been on ABC’s The Bachelor.
  • The heaviest item purchased on Amazon Business this holiday season, a
    BendPak Super-Duty automotive lift, weighs as much as the average
    beluga whale.
  • customers purchased enough Rope King Twine this holiday
    season to tie a string from Seattle to Los Angeles.
  • customers purchased enough Rubbermaid 42-Piece Storage
    Containers this holiday season to pack leftovers for the entire Los
    Angeles County area.
  • customers purchased enough GREENIES pet treats this holiday
    season to give each of Santa’s reindeer 20 per second on Christmas Day.
  • customers purchased enough Cat Dancer 301 Cat Charmer
    Interactive Cat Toys this holiday season to give 92 to each of the
    participants from all 21 seasons of Dancing with the Stars.
  • customers purchased enough flashlights this holiday season
    to satisfactorily light eight collegiate football fields in accordance
    with NCAA standards.
  • customers purchased enough Command Hooks this holiday
    season to hang a stocking for every person in Orlando, Florida.
  • customers purchased enough LEGOs this holiday season to
    build life-sized replicas of every person attending a sold-out Seattle
    Mariners game at Safeco Field.
  • customers purchased enough Anki OVERDRIVE Starter Kits this
    holiday season to wrap around the Daytona International Speedway more
    than 10 times.
  • customers purchased enough Jenga sets this holiday season
    to reach the top of the Empire State Building more than 70 times.
  • sold enough HotHands Hand Warmers this holiday season for
    more than eight million hours of hand warming.
  • If every Just Dance 2016 video game purchased by
    customers this holiday season was played to completion by one person,
    he or she would be dancing until 2081.
  • Customers across 10 countries took advantage of Amazon’s first global
    Black Friday Deal of the Day, and purchased enough Sennheiser
    headphones to give a pair to every person at a sold-out Rolling Stones
    concert in 2015.
  • This holiday season, customers purchased more than enough
    50-inch TVs to span the average width of the Grand Canyon.
  • customers purchased enough storage drives this holiday
    season to download and watch the first two seasons of Transparent
    more than eight million times.
  • customers purchased enough Jurassic World DVDs this
    holiday season to equal the height of more than 2,700 Tyrannosaurus
  • On Cyber Monday alone, customers purchased one Adele CD
    every three seconds.
  • customers purchased enough women’s boots this holiday
    season that, if stacked on top of each other, they would be high
    enough to reach the orbit of the International Space Station.
  • customers purchased enough running shoes this holiday
    season to give every participant of the New York, Chicago, and Boston
    marathon three pairs of shoes – one for each race.
  • customers purchased a watch every three seconds this
    holiday season.
  • Laid out end-to-end, the number of jeans customers
    purchased this holiday season would cover the driving distance between
    San Francisco and Los Angeles.
  • Customers shopping at have generated tens of millions
    of dollars for their favorite charities since the program was launched.
  • So far, over 100,000 organizations have received donations from
    AmazonSmile. One of those charities, Pencils of Promise, used
    AmazonSmile donations to build a school in Ghana for preschool and
    primary aged students.

Holiday Best Sellers ( only):

  • Amazon Business: Samsung 850 EVO 250GB 2.5-Inch SATA III Internal SSD;
    Logitech Wireless Combo MK270 with Keyboard and Mouse; Sharpie
    Permanent Markers – Fine Point, Black, 12 Pack
  • Amazon Video: Inside Out; Trainwreck; Jurassic World
  • Amazon Launchpad: Anki OVERDRIVE Starter Kit; Sphero BB-8 App-Enabled
    Droid; Pivotal Living Band
  • Automotive: Hopkins 532 Mallory 26″ Snow Brush with Foam Grip;
    Accutire MS-4021B Digital Tire Pressure Gauge; Stanley J5C09 1000 Peak
    Amp Jump Starter with Built-in Compressor
  • Baby: Baby Einstein Take Along Tunes Musical Toy; Nuby Icybite
    Hard/Soft Teething Keys; Fisher-Price Rattle and Rock Maracas Musical
  • Books: Laugh-Out-Loud Jokes for Kids; Adult Coloring Books: A
    Coloring Book for Adults Featuring Mandalas and Henna Inspired
    Flowers, Animals, and Paisley Patterns; Humans of New York: Stories
  • Business, Industrial & Scientific Supplies: Georgia-Pacific Signature
    2-Ply Premium Multifold Paper Towel; Rope King ST-300 Sisal Twine –
    300 Feet; Dixon Valve TTB75 PTFE Industrial Sealant Tape
  • Camera: Fujifilm INSTAX Mini Instant Film Twin Pack – White; GoPro
    HERO4 SILVER; AmazonBasics Head Strap Camera Mount for GoPro
  • Furniture: Frenchi Furniture Black Metal Coat Rack – 12 Hooks;
    AmazonBasics Mid-Back Office Chair; Signature Sleep Contour 8″ Twin
  • Grocery: KIND Nuts & Spices, Dark Chocolate Nuts & Sea Salt, 1.4
    Ounce, 12 Count; San Francisco Bay OneCup, French Roast, 80 Single
    Serve Coffees; smartwater, 6-Count, 1 Liter Bottle
  • Headphone: Panasonic RPHJE120K In-Ear Headphone – Black; Powerbeats 2
    Wireless In-Ear Headphone – Black; Sennheiser HD 598 Special Edition
    Over-Ear Headphones – Black
  • Home Audio: Jensen JTA-230 3-Speed Stereo Turntable with Built-in
    Speakers; Yamaha RX-V677 7.2-channel Wi-Fi Network AV Receiver with
    AirPlay; SONOS PLAY:1 2-Room Streaming Music Starter Set Bundle – Black
  • Home Improvement: Roommates Star Wars Classic Peel And Stick Wall
    Decals; WBM 1002 Hand Carved Himalayan Natural Crystal Lamp;
    O’Keeffe’s Working Hands Cream – 3.4-Ounce
  • Home: BLACK + DECKER CHV1410L 16-Volt Lithium Cordless Dust Buster
    Hand Vacuum; Hoover Power Scrub Deluxe Carpet Washer, FH50150; Darice
    80-Piece Deluxe Art Set
  • Kids’ Fashion & Accessories: Gerber Baby Girls’ Three-Piece Set with
    Bodysuit, Cap, and Pant; Northside Frosty Snow Boot (Toddler); Timex
    Kids’ T89022 “Time Teacher” Floral Elastic Strap Watch
  • Kindle Books: The Crossing by Michael Connelly; Pretend
    You’re Mine: A Small Town Love Story
    by Lucy Score; Rogue Lawyer
    by John Grisham
  • Kitchen: Rubbermaid 42-Piece Storage Container; Instant Pot 7-1
    Multi-Cooker; Oster Electric Wine Bottle Opener
  • Luxury Beauty: Stila Stay All Day Waterproof Liquid Eye Liner, Intense
    Black; L’Occitane Shea Butter Hand Cream, 5.2-Ounce; Mario Badescu
    Drying Lotion, 1 Fluid Ounce
  • Men’s Fashion & Accessories: Levi’s Men’s 505 Regular Fit Jean; Clarks
    Men’s Bushacre 2 Desert Boots; Timex Men’s T499059J Expedition Field
    Chronograph Watch
  • Movies: Inside Out (Blu-ray/DVD Combo Pack + Digital Copy); Minions
    (Blu-ray + DVD + DIGITAL HD); Star Wars Trilogy Episodes IV-VI
    (Blu-ray + DVD)
  • Music (CDs & vinyl): Adele 25; Pentatonix That’s
    Christmas to Me
    ; Frozen (Soundtrack)
  • Outdoors: Hydro Flask Insulated Stainless Steel Water Bottle; Razor A
    Kick Scooter; Intex Airbeds
  • Patio, Lawn & Garden: Bounty Hunter Gold Digger Metal Detector; Weber
    6492 Original Instant-Read Thermometer; Original BEAR PAWS Pulled Pork
    Shredder Claws
  • PC: Toshiba C55 Laptop; Dell E2414Hr 24-Inch LED-Lit Monitor; SanDisk
    Ultra 32GB UHS-I/Class 10 Micro SDHC Memory Card With Adapter
  • Pets: KONG Cozie Marvin the Moose – Medium Dog Toy, Brown; KONG Air
    Dog Squeakair Birthday Balls Dog Toy – Medium (3 Balls); GREENIES PILL
    POCKETS Treats for Dogs Chicken Flavor – 15.8-Ounce, 60 Count
  • Prime Video (movies): The Hunger Games: Mockingjay Part 1; Ex
    Machina; Dark Places
  • Prime Video (TV seasons): Amazon Original Series The Man in the
    High Castle;
    Amazon Original Series Transparent (Season 2);
    Amazon Original Series, Shaun the Sheep—The Farmer’s Llamas
  • Prime Music (songs): Adele—“Hello”; Walk the Moon—“Shut up and Dance”;
    Mark Ronson featuring Bruno Mars—“Uptown Funk”
  • Prime Now: Bounty Select-A-Size Paper Towels – White, 8 Giant Rolls;
    Aquafina Water – 16.9 Ounce, 24 Count; Haribo Gold-Bears, 5 Ounce
  • Sports: Spalding NBA Street Basketball; Wilson F1415 NFL MVP Football
    (Official Size); Level Terrain FlipBelt Waist Pouch
  • Tablets: Fire; Fire Kids Edition; Fire HD 6
  • Tools: DEWALT DC970K-2 18-Volt Compact Drill/Driver Kit; MagnoGrip
    311-090 Magnetic Wristband; Howard Leight Impact Sport OD Electric
  • Toys & Games: Snap Circuits Jr. SC-100 Electronics Discovery Kit; Nerf
    N-Strike Elite: Strongarm Blaster; Jenga Classic Game
  • TV: Samsung UN32J5205 32-Inch 1080p Smart LED TV; Samsung UN40J5200
    40-Inch 1080p Smart LED TV; TCL 32S3700 32-Inch 720p Roku Smart LED TV
  • Video Games: Call of Duty: Black Ops III; Fallout 4; Star Wars
  • Women’s Fashion & Accessories: Columbia Women’s Benton Springs
    Full-Zip Fleece Jacket; BOBS from Skechers Women’s Keepsakes Delight
    Slipper; Rebecca Minkoff Mini Mac Cross-Body Bag

About Amazon opened on the World Wide Web in July 1995. The company is
guided by four principles: customer obsession rather than competitor
focus, passion for invention, commitment to operational excellence, and
long-term thinking. Customer reviews, 1-Click shopping, personalized
recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct
Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are
some of the products and services pioneered by Amazon. For more
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