Leading oral care brand makes first step in maintaining good oral
health as simple as the press of a button
NEW YORK–(BUSINESS WIRE)–Taking care of your oral health can potentially lead to better overall
health. Now Colgate-Palmolive has made it a little easier to purchase
the Colgate® dental care products consumers rely on to maintain good
oral health. The global consumer products company recently launched the
Amazon Dash Button for Colgate®, which makes stocking up on dental
hygiene essentials like Colgate Total® toothpaste and Colgate® 360°®
toothbrushes, as simple as the click of a button.
Additional products available for purchase via the new button include
Colgate® Optic White® toothpaste, Colgate® Enamel Health™ toothpaste and
Colgate Total® mouthwash. Customers can order the Dash Button for
Colgate® at www.amazon.com/dashbutton.
“We’re very excited for the launch of the Amazon Dash Button for
Colgate,” said Bill Van de Graaf, Vice President and General Manager,
North America Oral Care Marketing, Colgate-Palmolive. “With this
seamless in-home shopping experience, we’re able to put dental care
products at consumers’ fingertips, which we hope makes it that much
easier for them to practice healthy habits and achieve brighter smiles.”
Amazon Dash Button is a Wi-Fi connected device that reorders your
favorite product with the press of a button. Dash Button is simple to
set up. Use the Amazon shopping app on your smartphone to easily connect
the Dash Button to your home Wi-Fi network and then select the Colgate®
products you want to reorder. Once connected, a single press of the Dash
Button automatically places your order with Amazon Prime free shipping –
ensuring you never run out of your essentials again.
Colgate-Palmolive is a leading global consumer products company, tightly
focused on Oral Care, Personal Care, Home Care and Pet Nutrition.
Colgate sells its products in over 200 countries and territories around
the world under such internationally recognized brand names as Colgate,
Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring,
Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion,
Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s
Prescription Diet and Hill’s Ideal Balance. For more information about
Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com.
To learn more about Colgate Bright Smiles, Bright Futures® oral health
education program, please visit http://www.colgatebsbf.com.
Cohn & Wolfe
Jason Ginenthal, 212-798-9711