Amazon Introduces Latest Generation Fire TV Stick in the UK, Germany, and Japan

SEATTLE–(BUSINESS WIRE)–(NASDAQ: AMZN) – Amazon has announced that the latest generation Amazon
Fire TV Stick is now available for customers in the UK, Germany, and
Japan. Read the press release announcing Fire TV Stick with Alexa Voice
Remote in the UK: www.amazon.co.uk/pr,
Germany: www.amazon-presse.de,
and the Fire TV Stick with Voice Remote in Japan: www.amazon.co.jp/press.


“Our customers love Fire TV, and we’re thrilled to introduce the latest
generation Fire TV Stick in the UK, Germany, and Japan,” said Marc
Whitten, Vice President, Amazon Fire TV. “Since its recent launch in the
US, the all-new Fire TV Stick has quickly become a best-seller on
Amazon.com and received more than 35,000 five-star reviews. With our new
content-forward UI, powerful voice search, and a growing collection of
movies, TV episodes, and apps, Fire TV helps customers easily find and
enjoy their favorite TV content.”

The all-new Fire TV Stick is 30 percent faster than the previous
best-selling version, has a powerful quad-core processor for streaming
high-quality video, and offers access to thousands of apps, games,
movies, and TV shows. Customers in the UK and Germany can also use the
included Alexa Voice Remote to get the news and weather, check their
commute, get sports scores, create shopping lists, play music, and more.
With the included voice remote, customers in Japan can use their voice
to search for their favorite programming and control playback of Amazon
Video content.

With the new Fire TV Stick, customers have access to a completely
redesigned interface that makes finding what to watch even easier and
more enjoyable. Fire TV Stick offers a new cinematic experience,
delivering video trailers and content screenshots to help customers
access the content they want. Fire TV also shows you the best viewing
options – stream, rent, or buy – to help you choose content based on
convenience and value. Finding and enjoying apps and games is also easy
with a customizable app list on the home screen.

The all-new Fire TV Stick with Alexa Voice Remote is available for
pre-order now in the UK and Germany, and will ship to customers starting
in April. The latest generation Fire TV Stick with Voice Remote is
available for pre-order now in Japan and will begin shipping to
customers April 6.

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about.

Contacts

Amazon.com, Inc.
Media Hotline, 206-266-7180
Amazon-pr@amazon.com
www.amazon.com/pr