Amazon Launchpad Announces Kickstarter Collection

Customers can discover more than 300 Kickstarter products available
for purchase on Amazon.com in one convenient location, including
everything from smart herb gardens to virtual reality headsets and more

Startups featured in the Kickstarter Collection include Piper, Zivix,
Prynt, and MudWatt, among others

SEATTLE–(BUSINESS WIRE)–(NASDAQ:AMZN) – Amazon Launchpad announced today the creation of a
Kickstarter Collection (www.amazon.com/launchpad/kickstarter),
featuring more than 300 Kickstarter products available for purchase on
Amazon.com. Startups featured in the Kickstarter Collection include
Piper, Zivix, Prynt, and MudWatt, among others. Customers shopping the
Kickstarter Collection can browse a variety of categories, including
Electronics, Wireless Accessories, Home & Kitchen, Books, Movies & TV,
and Toys & Games, as well as themes such as STEM Products, Always Be
Learning, Exquisite Objects, Inventing The Future, and Public Benefit.

“At Amazon, we work hard to offer the widest possible selection of
products so that customers can find anything and everything they might
want to buy online. Working with Kickstarter is a great way for us to
hear directly from customers what products they care about, since they
truly hold the power to bring these products to life,” said Jim Adkins,
Vice President, Amazon. “We created the Amazon Launchpad program a year
ago to serve creators, inventors, and startups. Our goal is to enable
them to reach Amazon’s hundreds of millions of customers and to overcome
one of the biggest challenges any startup faces – bringing their product
to market successfully.”

“Kickstarter helps independent creators find the resources, courage, and
community they need to bring their creative projects to life,” said
Yancey Strickler, CEO and Co-Founder of Kickstarter. “We’re thrilled to
collaborate with Amazon Launchpad on creating a new path for those
projects to be discovered, experienced, and loved.”

Following are just a few startups in the Amazon Launchpad program who
began their journey with Kickstarter:

  • Piper, founded in 2014, raised more than $280,000 from 1,375
    backers on Kickstarter before launching the Piper
    Computer Kit
    on Amazon Launchpad and generating 5-star ratings
    from 97% of the Amazon customers who have reviewed the product so far.
    “Joining the Amazon Launchpad program placed our Piper Computer Kit
    within an innovative, cutting-edge ecosystem of products we respect,”
    said Mark Pavlyukovskyy, Founder and CEO of Piper. “We’ve since seen a
    growing number of customer purchases, in part due to the marketing
    support we receive from the Amazon Launchpad team. They really
    understand our mission to empower young inventors to build with
    technology, and showcase our product among those who align with our
    mission.”
  • Zivix, founded in 2008, raised more than $800,000 from nearly
    3,000 backers on Kickstarter before launching the jamstik+
    Portable SmartGuitar
     on Amazon Launchpad and selling enough units
    to reach the top of the Eiffel Tower more than five times if stacked
    end-to-end. “It’s been a pleasure to work with Amazon Launchpad over
    the past year – the program truly is something special, representing a
    selection of the coolest and most innovative products out there, and
    we’re honored to have been among the first with our jamstik+ Portable
    SmartGuitar,” said Matt Cannon, Senior Producer at Zivix. “The
    involvement of the Amazon Launchpad team is what really took our
    business to another level. From their ability to help us craft our
    story, their marketing support, and the way our success felt like
    their success – they feel like an extension of our team, and we can’t
    wait to see what else we can achieve together!”
  • Prynt, founded in 2014, raised more than $1.5 million from more
    than 9,000 backers on Kickstarter before launching the The
    Prynt Case
    on Amazon Launchpad, with customers purchasing enough
    cases and photo packs so far to print more than 120,000 instant
    photos. “Participating in the Amazon Launchpad program has been
    wonderful — from their awesome team to all of the resources they make
    easily available to startups,” said Clément Perrot, CEO and Co-Founder
    of Prynt. “The marketing support in particular is huge in helping us
    stand out, and our sales have been excellent. It’s great to know that
    we have a team at Amazon focused on making sure our product is a
    success!”
  • MudWatt, founded in 2015, raised more than $35,000 from more
    than 500 backers on Kickstarter before launching the MudWatt
    – Clean Energy from Mud
    on Amazon Launchpad and selling enough
    kits to collectively fill a 50-gallon drum with mud. “The Amazon
    Launchpad program has enabled us to reach new audiences and increase
    our sales volume, all while also keeping our operations very lean,”
    said Keegan Cooke, CEO of MudWatt. “Effectively, it has helped us
    spread the joy of mud power!”

Since launching a year ago, Amazon Launchpad has worked with over 100
leading venture capital firms, startup accelerators, and crowd-funding
platforms to help more than 1,000 startups launch products in the U.S.,
U.K., China, Germany, and France. New startups are joining the Amazon
Launchpad program every day, which offers a streamlined onboarding
experience, custom product pages, a comprehensive marketing package, and
access to Amazon’s global fulfillment network, all geared toward helping
startups successfully launch their innovations and share their stories.
To learn more about the Amazon Launchpad program, visit www.amazon.com/launchpad.

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about.

Contacts

Amazon.com, Inc.
Media Hotline, 206-266-7180
amazon-pr@amazon.com
www.amazon.com/pr