American Cleaning Institute Launches KEY Pledge Laundry Safety Campaign

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The American Cleaning Institute (ACI), representing producers of household cleaning products, has launched the KEY Pledge consumer safety education campaign in tandem with National Safety Month. The program is a multi-platform educational campaign aimed to help equip consumers with the education and awareness surrounding the proper usage, storage and handling of the new laundry product form, single-load liquid laundry packets.

Single-load liquid laundry packets have become widely available over the past couple of years—millions of consumers have found these packets to be an easy and convenient way to get their laundry done efficiently and effectively. However, it’s important to remember these powerful packets contain highly concentrated detergent and require the same discipline as common household cleaning products when it comes to safely using, handling and storing.

According to the American Association of Poison Control Centers (AAPCC), in 2012, poison centers received reports of 6,229 unintended exposures to highly-concentrated packets of laundry detergent by children 5 and younger.

It is vital for parents and caregivers to keep single-load liquid laundry packets away from children to help prevent the risk of serious injury from ingestion or exposure to eyes. Education and awareness can help prevent these injuries, especially when it comes to properly using the packets and securing them safely and securely. Keep the following safety reminders top of mind:

  • Do not let children handle laundry packets
  • Do not puncture or pull packets apart
  • Store out of child’s sight and reach
  • Keep the packet’s package closed and in a dry place
  • Packets quickly dissolve upon contact with water, wet hands, or saliva so it is necessary to keep them dry

“The American Cleaning Institute is launching the KEY Pledge laundry safety campaign to remind us that we all play a key role in single-load liquid laundry packet safety. As with any household cleaning product, it’s important that we all follow proper usage instructions and store the product safely out of reach of children,” said national child safety expert Kimberlee Mitchell. “The home is a safe haven and we want to be sure that every home is as protected as possible.”

KEY Pledge Laundry Safety Campaign

Education is the KEY to injury prevention. To raise awareness of safety issues and properly arm consumers with the necessary information and guidelines for single-load liquid laundry packets, the ACI is asking the public to take the KEY Pledge to a safe laundry room and routine:

  • Keep single-load liquid laundry packets out of the reach of children
  • Educate your family and friends about the safe use and storage of these new laundry products
  • You serve a key role in laundry safety

“ACI works toward better living and understands the home is intended to be a place where people feel comfortable and secure; our mission is to help keep families safe in their homes, improving their health and well being through safe cleaning products, packaging and practices. Knowing that manufacturers are enhancing the packaging of single-load laundry packets and including safety icons on labels, we are focused on helping consumers be aware of the proper safety precautions of cleaning products,” said Nancy Bock, ACI Senior Vice President of Education. “Through our KEY Pledge laundry safety campaign, we are urging the public to review their household cleaning habits.”

Consumers are encouraged to take the KEY Pledge online and invite friends and family to do the same. Those taking the pledge can also track how they are making a difference through a “heat map” that allows them to follow pledge tallies by zip code in their home state and across the nation. In addition, all online pledges will be entered into a sweepstakes** for a chance for one consumer to win a $2,500 grand prize to help makeover their laundry room.

To find out more information about the KEY Pledge campaign and to make a personal pledge to be the KEY to a safe laundry room and routine, visit keypledge.com.

**NO PURCHASE NECESSARY. Ends on

December 31, 2013 at 5:00 p.m. ET.

Open to legal residents of 50 U.S. and DC, 21 and older. Void where prohibited.

For Official Rules, go to http://www.keypledge.com/Keypledge/TermsConditions.html.

Sponsor:

American Cleaning Institute.

About the American Cleaning Institute:

The American Cleaning Institute® (ACI) represents formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and oleochemical producers. ACI (www.cleaninginstitute.org) and its members are dedicated to improving the health and quality of life of consumers through sustainable cleaning products and practices.