Anna Blender of Young & Rubicam Joins as a Featured Speaker for 2016 Global Business Forum Organized by Freshfields and Columbia University

Presentation on Y&R Research Shows Surprising New Trends in Global
Consumer Preferences

NEW YORK–(BUSINESS WIRE)–Global law firm Freshfields Bruckhaus Deringer and Columbia University’s
Richard Paul Richman Center for Business, Law, and Public Policy, a
collaboration between Columbia Business School and Columbia Law School,
are pleased to announce that Anna Blender, senior vice president
at BAV Consulting, a Y&R company, will speak at the inaugural Global
Business Forum, to be held on April 5 at the St. Regis New York.


Ms. Blender, the leader of Y&R’s Nation Branding Practice, will discuss
several surprising new trends in consumer perceptions and preferences.
Drawing on extensive new consumer research, Ms. Blender will provide
valuable insights into how the global consumer is changing, and what the
implications are for businesses operating across the world.

Olivia Radin, Freshfields partner and Vice-Chair of the Global Business
Forum, said, “I am very excited about Anna’s presentation. She has
identified some fascinating new trends in the way that consumers are
behaving across the globe, and will address what they value and how the
information age is changing global buying preferences. This adds yet
another dimension to the Forum’s discussion of how leading businesses
approach their global strategy.”

Most recently, BAV and Y&R collaborated with U.S. News & World
Report
and the Wharton School’s SEI Center for Advanced Studies in
Management to develop “Best Countries,” a new U.S. News rankings
platform to serve engaged citizens, business leaders, and policy makers
from around the world. “Best Countries” was launched at Davos in January.

Freshfields and the Richman Center created the Global Business Forum to
provide an opportunity for senior business executives to explore and
discuss how to manage risk and maximize returns in the international
economy. The Global Business Forum is chaired by Edward Morrison,
Charles Evans Gerber Professor of Law and Co-Director of the Richard
Paul Richman Center for Business, Law, and Policy at Columbia
University, and Mitchell Presser, partner and head of US M&A at
Freshfields. The inaugural Global Business Forum on April 5 will feature
an elite group of business figures and thinkers as panelists, who will
discuss trends in international M&A, cyber security, global operations,
and regulatory challenges.

For more information on the 2016 Global Business Forum, please visit http://www.freshfields.com/globalbusinessforum/.

About Freshfields Bruckhaus Deringer LLP

Freshfields’ US practice acts for the world’s leading national and
multinational corporations, private equity firms and financial
institutions, as well as governments and their agencies both in the
United States and overseas. Our New York and Washington, DC lawyers are
top-banded across every major directory, with practices that cover the
full gamut of transactional and litigation matters, focused on M&A and
corporate governance; infrastructure; capital markets; project,
leveraged and acquisition finance transactions, and general banking
transactions; white collar defense; international arbitration; civil
litigation; antitrust; and corporate tax.

About the Richard Paul Richman Center for Business, Law, and Public
Policy

The Richard Paul Richman Center for Business, Law, and Public Policy, a
partnership between Columbia Business School and Columbia Law School,
fosters collaboration among Columbia University’s distinguished business
and legal scholars to generate curricular innovations and advanced
research that have the potential to inform public policy as well as the
theory and practice of business and law. In pursuing this goal, the
Center promotes broad-ranging dialogue with alumni and other leaders
from industry, government, media, and academia — all of whom can provide
unique insights and expertise.

The Richman Center provides a platform for the exchange of ideas on the
most timely and relevant matters, while inspiring future generations of
students to pursue careers at the nexus of business, law, and public
policy. Findings originating at the Center will be disseminated through
conferences and symposia, Columbia-authored case studies, decision
briefs, and policy white papers.

Contacts

Freshfields Bruckhaus Deringer LLP
Alex Jennings, 212-277-4092
alex.jennings@freshfields.com
or
The
Richman Center
Keshia Mark, 212-854-7120
klm74@gsb.columbia.edu