Anthem Blue Cross and Blue Shield Now Offers SilverSneakers® Fitness to Members in Its Currently Marketed Medicare Supplement Plans

LOUISVILLE, Ky.–(BUSINESS WIRE)–Effective Jan. 1, 2017, existing and new members of Anthem Blue Cross
and Blue Shield’s currently sold Medicare Supplement Plans in Kentucky
will be able to exercise at participating SilverSneakers® Fitness
locations at no additional cost.

Through a variety of fitness offerings that accommodate all fitness
levels and preferences, as well as invaluable social interactions,
SilverSneakers helps older adults maximize their health, maintain their
lifestyle and improve overall well-being. Members in Anthem’s currently
marketed Medicare Supplement Plans A, F, N, Select F and Select N in
Kentucky will have full access to these programs at no extra cost.

Exercise is important for the well-being of everybody, but particularly
seniors. According to the Centers for Disease Control and Prevention
(CDC), exercise can prevent many health problems associated with aging.
The CDC recommends 150 minutes of exercise a week for people ages 65 and
older who are generally fit.1 However, participants should
always consult a health care professional before beginning an exercise
program.

“SilverSneakers Fitness is a great program for members to either get
started, or to continue with, a physical activity regimen. The
value-added program provides a variety of fitness options and social
activities for developing new peer groups and friends,” said David
McNichols, president of Anthem Medicare’s central region. “We are
pleased to be able to offer it to Medicare Supplement members in our
currently marketed plans in Kentucky and we encourage them to take
advantage of it.”

Members can take advantage of a host of comprehensive program features
including facility amenities and a variety of specialized group exercise
classes all taught by instructors trained specifically in senior
fitness. The program offers access to more than 13,000 fitness and
wellness facilities nationwide, as well as the SilverSneakers FLEX™
network, which includes classes and activities at community-based
locations.

“For more than 20 years, SilverSneakers Fitness has helped to increase
physical activity in older Americans, resulting in higher well-being and
lower health care costs,” said Sheri Pruitt, PhD, vice president and
behavioral scientist for SilverSneakers Fitness. “For years, we have
been a proud partner with Anthem and its Medicare Advantage members in
delivering a comprehensive program that offers a variety of health and
fitness opportunities, at all levels of fitness. We are happy to expand
our offering to eligible Anthem’s Medicare Supplement members in
Kentucky.”

Medicare Supplement plans are sold by private companies to help pay
health care costs that Original Medicare doesn’t cover, such as
copayments, coinsurance and deductibles. These plans may include
additional services like SilverSneakers. Interested parties can learn
more about Anthem’s Medicare Supplement offerings by visiting www.anthem.com/shop.
For details about SilverSneakers, visit www.silversneakers.com.

SilverSneakers® is not insurance and may be
discontinued at any time. The SilverSneakers
®
Fitness Program is provided by an independent company.

About SilverSneakers Fitness

SilverSneakers Fitness is the nation’s leading exercise program for
older Americans. The program was founded in 1992 and is available to
more than 13 million Medicare beneficiaries through many Medicare
Advantage plans, Medicare Supplement carriers and group retiree plans.
For more information, or to check eligibility, go to silversneakers.com.

About Anthem Blue Cross and Blue Shield

Anthem Blue Cross and Blue Shield is the trade name of Anthem Health
Plans of Kentucky, an independent licensee of the Blue Cross Blue Shield
Association. ANTHEM is a registered trademark of Anthem Insurance
Companies, Inc. The Blue Cross and Blue Shield names and symbols are
registered marks of the Blue Cross and Blue Shield Association.
Additional information about Anthem Blue Cross and Blue Shield in
Kentucky is available at www.anthem.com.
Also follow us on Twitter at www.twitter.com/AskAnthem
or on Facebook at www.facebook.com/AskAnthem.

1 http://www.cdc.gov/physicalactivity/everyone/guidelines/olderadults.html

Contacts

Anthem
Doug Bennett Jr., (502) 889-2103
Doug.BennettJr@anthem.com
or
Healthways
Margie
Wojciechowski, (480) 352-2113
Margie.wojciechowski@healthways.com