ATLANTA–(BUSINESS WIRE)–Arby’s Restaurant Group, Inc. (ARG) today announced that effective April
18, Darla Morse will join as Chief Information Officer reporting
directly to Paul Brown, Chief Executive Officer.
“Given the rapid evolution and increasingly important role of technology
in our industry, I am looking forward to the expertise that Darla brings
to our team,” said Paul Brown, CEO, Arby’s Restaurant Group, Inc. “She
will guide the Brand’s technology initiatives going forward with the
objective of continuing to enhance the restaurant experience for our
guests while driving operational efficiencies for our franchisees.”
Morse is joining Arby’s from SeaWorld where as Chief Information Officer
she led the technology teams supporting all 12 SeaWorld parks and
corporate headquarters. During her tenure at SeaWorld, Darla drove a
number of industry-leading innovations including an enterprise mobile
application for managing park wait times, providing guest information
and other key functionalities including food pre-order capability and
mobile wallet for one-touch purchasing.
Morse has more than 22 years of technology experience with previous
positions in a variety of roles for Walt Disney World including
being part of the initial team that developed Disney’s wristband,
allowing the company to provide personalized offers to park and hotel
guests, shift demand within the park and use mobile technology to
increase revenue within the park.
Arby’s, founded in 1964, is the first nationally franchised sandwich
restaurant brand, with more than 3,300 restaurants worldwide. The Arby’s
brand purpose is “Inspiring Smiles Through Delicious Experiences™.”
Arby’s® restaurants feature Fast Crafted™ service, a unique
blend of quick-serve speed and value combined with the quality and
made-for-you care of fast casual. Arby’s Restaurant Group, Inc. is the
franchisor of the Arby’s brand and is headquartered in Atlanta, Ga.
for more information or socially connect with Arby’s at: Facebook, Twitter, LinkedIn and Instagram.
Arby’s Restaurant Group, Inc.
Christopher Fuller, 678-514-4143