Arctic Cat First Powersport OEM Utilizing Virtual Reality
New Arctic Cat 360 VR experience allows consumers to ride along
with Tony Stewart in a Wildcat
MINNEAPOLIS–(BUSINESS WIRE)–Arctic Cat Inc. (NASDAQ: ACAT) is the first powersport OEM taking event
marketing to places unseen by most off-road and snowmobiling
enthusiasts, with a fully immersive, virtual ride via the Arctic Cat 360
experience featuring Samsung Gear VR headsets powered by Oculus.
Samsung Gear VR headsets allow consumers visiting Arctic Cat event
displays and dealerships to feel the heart-pumping adrenaline of steep
drops, hill climbs and off-camber riding via an Arctic Cat snowmobile or
Wildcat™ UTV in an incredibly realistic, 360-degree virtual reality
world.
“This remarkable technology brings a virtual demo ride experience to
consumers without leaving our event display or showroom floor. This is
one more way we are providing the Ultimate Off-Road Riding Experience,”
said Greg Williamson, Arctic Cat chief marketing officer. “Arctic Cat
launched the snowmobile virtual reality ride along with pro backcountry
snowmobilers, Rob Kincaid and David McClure, in March at our snowmobile
dealer show. In every region of North America where we have displayed
this snowmobile-focused VR experience, the success has been amazing.
This has led us to launch a second Wildcat ride along with Tony Stewart.
Experiencing virtual reality, together with our other event activation
touch points, has continued to drive customer conversion to Arctic Cat
products.”
Today, the company launches the new Arctic Cat 360 Wildcat VR
experience, featuring Tony Stewart, at Rally on the Rocks in Moab, UT.
Drivers are the co-pilots in their own Wildcat side-by-side, as they
buckle in for some of the world’s best rock climbing and red sand riding
that Utah has to offer. Taking in the views around them, riders will
traverse a variety of terrain obstacles including rocks and sand while
ascending to the top of a Grand Canyon-esque overlook.
Visit the Arctic
Cat Events page to find an event near you or ask for VR at your
local Arctic Cat dealer.
About Arctic Cat
The Arctic Cat brand is among the most
widely recognized and respected in the recreational vehicle industry.
The company designs, engineers, manufactures and markets all-terrain
vehicles (ATVs), side-by-sides and snowmobiles, in addition to related
parts, garments and accessories under the Arctic Cat® and
Motorfist® brand names. Arctic Cat Inc.’s world headquarters
is located in Minneapolis, Minnesota. Its common stock is traded on the
NASDAQ Global Select Market under the ticker symbol “ACAT.” More
information about Arctic Cat and its products is available at www.arcticcat.com.
Contacts
Arctic Cat Inc.
Christopher Eperjesy, 763-354-1791
Chief
Financial Officer
ceperjesy@arcticcat.com
or
PadillaCRT
Shawn
Brumbaugh, 612-455-1754
shawn.brumbaugh@padillacrt.com
