Are You in the OREO® S’mores Blizzard® Treat Camp or the S’mores Blizzard Treat Camp?

The Dairy Queen® system is
serving both up for fan
s

MINNEAPOLIS–(BUSINESS WIRE)–When it comes to camps, everyone lands squarely in one, whether it’s a
personality trait or a sports team. With the launch of the new OREO®
S’mores Blizzard
® Treat and
the return of the incredibly popular S’mores Blizzard Treat
beginning today March 28, the Dairy Queen® system
wants to know which camp Blizzard fans will choose.


Both Blizzard Treats are available for a limited time only
throughout the Dairy Queen system, a Berkshire Hathaway (NYSE:
BRK.A and BRK.B) company.

The new OREO S’mores Blizzard Treat is the ultimate mashup that
combines two fan favorites into one epic treat. The iconic OREO cookie,
with the rich, creme-filled center, is deliciously hand-blended with
decadent marshmallow filled chocolate bars, marshmallow topping, graham
cracker pieces and signature DQ® soft
serve. For fans in the traditional S’mores Blizzard Treat camp,
they’ll find delicious marshmallow filled chocolate bars, marshmallow
topping and crisp graham cracker pieces blended with signature DQ
soft serve. All Blizzard Treats are made to order.

“We’ve taken the S’mores experience to a whole new level and taken one
loved Blizzard and presented it in two ways,” said Barry Westrum,
executive vice president of Marketing for American Dairy Queen
Corporation (ADQ). “This isn’t a flavor test. You might call this the
sweetest personality test of the season.”

Throughout 2016, Blizzard Treats are served upside down or they
are free at participating locations. Blizzard Treats are made to
order and are offered in four sizes, including the popular Mini.

Many Blizzard Treat flavors, including the new OREO S’mores Blizzard
Treat and S’mores Blizzard Treat, can easily
be made into DQ Cakes which are perfect for special events,
birthdays and anniversaries.

For more information about the Dairy Queen system, visit DairyQueen.com.
Connect with the DQ system on Twitter using #LOVEmyDQ and follow
the system at twitter.com/dairyqueen.
Visit the DQ Facebook fan page, which has more than 10.2
million friends, and become a friend at facebook.com/dairyqueen.

OREO is a registered trademark of Mondelēz International group, used
under license.

About IDQ:

International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota,
is the parent company of American Dairy Queen Corporation. Through its
subsidiaries, IDQ develops, licenses and services a system of more than
6,700 locations in the United States, Canada and 27 other countries. IDQ
is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by
Warren Buffett, the legendary investor and CEO of Berkshire. For more
information visit DairyQueen.com.

Editor’s Note:

High resolution photos available upon request

Link to the commercial:

https://www.youtube.com/watch?v=1FcqB_tZK8Q

https://www.youtube.com/watch?v=xAIAuAmRF6E

Contacts

Pierson Grant Public Relations
Kimberly Rodriguez, 954-776-1999,
Ext. 257
krodriguez@piersongrant.com