As Protection 1’s Iconic Dancing Santa Claus Video Reaches 2.4 Million Views, Brand Releases New Animated Feature, Santa Automation Animation!

CHICAGO–(BUSINESS WIRE)–Protection 1, the largest full-service business and home security
company in the U.S., today marked milestone levels of consumer
engagement with its Dancing Santa Claus video reaching more than
2.4 million views. In celebration of this milestone, the brand has
released a new animated feature, Santa Automation Animation that
features a family using many of the home automation features a
Protection 1 system can offer to make their holiday preparations and
events even more special.

The video was released just in time for the holidays as a companion to
the popular Dancing Santa Claus.

“Our original animated feature, Dancing Santa Claus, has been such a
great way for our brand to engage with consumers,” said Stacie
Dauffenbach, Manager of Creative Services and Design for Protection 1.
“We are passionate about what we do at Protection 1 and wanted to create
another opportunity to reach out to everyone and showcase all the fun,
unexpected features that can enhance the holidays all while protecting
your home and family.”

Protection 1 is known for innovation, developing technologies in house
as well as working with partners to develop new features and make them
available to its nearly 2 million residential customers as well as its
commercial customers. The brand’s focus on serving its customers well
includes a focus on providing the tools and technologies they need when
they need them. The latest animated feature represents another example
of innovation at Protection 1.

To view the new Santa Automation Animation video, visit
our YouTube channel or click
. Dancing Santa Claus can be viewed

About Protection 1

Protection 1, the premier full-service business and home security
company in the U.S., provides installation, maintenance, and monitoring
of single-family home security systems, business security systems and
multi-family security systems.

Protection 1 serves over 2 million customers and employs over 4,000
people in more than 90 office locations and five UL Certified monitoring
centers across the country. The company has a 97.3% customer
satisfaction rating and an A+ Better Business Bureau rating.

Protection 1 also offers network management services through its Network
Operations Center and is the only company in the security industry to
hold Cisco Cloud and Managed Services Express Partner Certification.

The company has been recognized by leading industry publications and
agencies for its commitment to its customers, the industry and the
communities it serves. For other Protection 1 news, visit


Coltrin & Associates, for Protection 1
Webb, 212-221-1616