Astroglide’s Progressive Content Strategy Inspires Consumers to Explore Their Sexuality

Increased Website Traffic 253 Percent and Conversions 63 Percent on Platform

SAN DIEGO–(BUSINESS WIRE)–#CMS–Fast-forwarding next-generation content management,
today announced that customer Astroglide
has become a market-leading example of a consumer packaged goods brand
driving value beyond its products. Built by digital agency partner Experiences
for Mankind
(EFM) on the
, Astroglide’s website and blog
are translating rich customer experiences into brand loyalty and a
positive impact on the bottom line:

  • 253 percent increase in website traffic
  • 63 percent increase in conversions

“We are earning the attention of our customers with a content marketing
strategy that boldly addresses topics that inspire consumers to explore
their sexuality and improve their relationships,” shared Helen Way,
senior marketing manager at BioFilm, Inc., the makers of Astroglide
personal lubricants. “ empowers our marketing team to deliver
engaging content for our many customers — from first dates to healthcare
professionals and on topics ranging from dating advice, sexual health,
LGBTQ and healthy relationships to infertility.”

Joe Pulizzi, founder of Content Marketing Institute, writes in his The
Biggest Content Marketing Trends in 2017
article, “One thing is for
sure: Content creation and distribution in the enterprise, outside of
the content about our products and services have become both more
important and more integrated over the past year. … Even though you
(the expert reading this) might think this is basic, it’s not. We are
still too focused on campaigns and talking about our products, instead
of truly driving value outside the products and services we offer.”

The Underlying Technology: Platform

“The Platform is designed for companies like Astroglide who
want to turn customers who buy products into loyal fans who love
brands,” said Randy Apuzzo, founder and CEO of To do so, provides agencies like EFM the ability to execute their
strategic visions for brands that want to connect directly with their
customers and still support their channels. By featuring engaging
interactive content, brands like Astroglide get to know customer
personas, build brand awareness and grow channel sales.

“We were facing challenges with a monolithic website install on DNN
(DotNetNuke). It became impossible for the marketing team to get things
done, and it was killing our campaign efforts. We needed a way to tie
our outbound marketing campaigns back to a digital website that matches
the language, and we needed to do that quickly,” explained Way.

The Platform is built from the ground up on SaaS 3.0, which is
100 percent native in the browser. A cloud-based, SaaS 3.0 platform
enables marketers with the speed and agility needed to go to market
quickly, while giving IT the controls, compliance and security needed to
protect the business as well as delivering significant cost and resource
advantages to the organization as a whole. The advantages of SaaS
technology are further explained here:

The Platform comprises content-rich, easily sharable,
interconnected web pages for marketers to tailor topics of interest to
specific audiences or product lines. Feature highlights include:

  • Creative branded content that features customers and articles of
  • Global plug-and-play integration with popular store locators and
    review systems
  • Intuitive UI for marketers and developers
  • Social curator tool that captures customer posts on Twitter, Facebook
    and Instagram
  • Enterprise-level security without complicated IT set up

“We launched our Platform with a revised free samples form to
capture user data via web inputs,” added Way. “The flexibility and
openness of the SaaS platform allowed an integration to our
on-site ordering database, which made our shipping facilitation easy. We
increased our site conversions by 63 percent. Through plug-and-play
integration with Bazaarvoice, we continue to engage our customers with a
post-interaction email that asks them to leave a product review.”

The CMS Platform is available today. For mid-market and
enterprise organizations, transparent SaaS pricing is key to helping
organizations budget and grow efficiently. Use the pricing
calculator to identify monthly expenditure and volume discounts for the SaaS CMS Platform: is also offering the Brand Epicenter Platform for
consumer packaged goods companies at special introductory pricing,
starting at $2,000/month through the end of November 2016; pricing after
that date starts at $5,000/month. For more information, please visit

About is a cloud platform for brand marketing teams to build
content-rich websites that engage customers and accelerate sales.
Successfully deployed by global customers like Sony Electronics,
Astroglide and Rocket League, the SaaS platform is a low-risk
opportunity for mid-market and enterprise brands to speed, scale and
secure global distribution, customer engagement, and website management
of digital content. Founded in 2010 by Randy Apuzzo and Andy Fleming, is VC-funded and headquartered in San Diego, California. For
more information about, please visit,
and follow on Facebook/GoZesty,
and @Zestyio. is a trademark of Platform, Inc. All other brand names
and product names are trademarks or registered trademarks of their
respective companies.

Tags:, Astroglide, SaaS, SaaS 3.0, Brand Epicenter, content
marketing, content management, CMS, WCM, WCMS, WEM, DX, digital
experience, customer engagement, branded content, marketer, cloud


TECHMarket Communications
Dottie O’Rourke, 650-344­1260