At Carl’s Jr. and Hardee’s, Innovation Comes Naturally: Announcing the New All-Natural Charbroiled Chicken Breast Fillet

Guía de Regalos

Premium restaurant sister chains become first major quick service
restaurants to offer all-natural beef and chicken on their menus

CARPINTERIA, Calif.–(BUSINESS WIRE)–Carl’s
Jr
.® and Hardee’s®,
best known for offering premium, restaurant-quality quick service menu
options at consumer-friendly prices, today added to its
industry-leading, all-natural menu with the introduction of the
all-natural charbroiled chicken breast fillet, now available at
restaurant locations nationwide.


While the chains are perhaps best known for their creative and decadent
charbroiled burger offerings, Carl’s Jr. and Hardee’s have also emerged
as fast food pioneers in the area of all-natural, better-for-you
proteins. Both Carl’s Jr. and Hardee’s were the first major fast food
restaurants to offer an all-natural,
grass-fed beef burger
, with no added hormones, antibiotics, or
steroids, in 2014, a feat still not rivaled to this day.
Carl’s Jr. also introduced the industry’s first line of All-Natural
Charbroiled Turkey Burgers
in 2015.

“At Carl’s Jr. and Hardee’s, we have long been providing our target of
‘Young, Hungry Guys’ with what they want, and what they want more than
ever these days is food they can feel better about putting in their
bodies,” said Brad Haley, chief marketing officer for Carl’s Jr. and
Hardee’s. “So, we were proud to be able to pioneer the use of
all-natural beef among major fast food chains in 2014 with the
introduction of our grass-fed, All-Natural Beef Burger, with no added
hormones, steroids or antibiotics, and Carl’s Jr. followed it up last
year with a line of All-Natural Charbroiled Turkey Burgers, two
innovations that have yet to be duplicated by our competitors. Now, in
2016, we are happy to announce the addition of all-natural chicken
breast fillets to our menu, which are skinless and charbroiled for
better flavor. While they are all-natural so you can feel better about
eating them, we offer a line of delicious charbroiled chicken sandwich
options to choose from so you never have to sacrifice taste.”

The new chicken breast fillet is minimally processed with no artificial
additives or preservatives and will be available on all of the chains’
charbroiled chicken sandwiches. Both Carl’s Jr. and Hardee’s will offer
the all-natural chicken breast fillets on the Charbroiled Chicken Club™
Sandwich and the Charbroiled BBQ Chicken™ Sandwich, and Carl’s Jr. will
also do so on its famous Charbroiled Santa Fe Chicken™ Sandwich topped
with a sliced Anaheim chili. All of these items will maintain their
current price points starting at about $5, although individual prices
may vary by location.

Follow Carl’s Jr. and Hardee’s on Facebook (www.facebook.com/carlsjr and www.facebook.com/hardees),
Twitter (@CarlsJr and @Hardees)
and Instagram (@CarlsJr and @Hardees)
for the latest product news and promotional offers. Download the Super
Star® Rewards app from the iTunes
Store
 and Google
Play
 and check in to redeem Carl’s Jr. and Hardee’s products on the
spot, save points for a high-value reward, check out the full menu, and
use the store locator to find any Carl’s Jr. or Hardee’s in the U.S.

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company
headquartered in Carpinteria, Calif. CKE is not a franchisor and
conducts substantially all of its restaurant activities and operations
through its subsidiaries. Carl’s Jr. Restaurants LLC and Hardee’s
Restaurants LLC own, operate and franchise the Carl’s Jr., Hardee’s,
Green Burrito® and Red Burrito® concepts. Carl’s Jr. and Hardee’s
operate as one brand under two names, acknowledging the rich regional
heritage of both banners. After opening their first restaurants in New
York and New Jersey last spring and recent international openings in
Japan, Australia, Canada, Colombia and Guatemala, Carl’s Jr. Restaurants
LLC and Hardee’s Restaurants LLC now have a total of 3,686 franchised or
company-operated restaurants in 44 states and 38 foreign countries and
U.S. territories. Known for its one-of-a-kind premium menu items such as
100 percent Black Angus Thickburgers®, Made from Scratch Biscuits,
Hand-Breaded Chicken Tenders and Fresh Baked Buns, as well
as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand
continues to deliver substantial and consistent growth in the U.S. and
overseas. The Carl’s Jr./Hardee’s system is now 93 percent franchised,
with international restaurants representing 19 percent of the system.
For more information about CKE, please visit www.ckr.com
or its brand sites at www.carlsjr.com
and www.hardees.com.

Contacts

On behalf of CKE Restaurants Holdings, Inc.
Coast Public Relations
Kate
Franklin, 818-606-9784
kate@coastprgroup.com