Attend BlizzCon® 2016 from Anywhere with the Virtual Ticket

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Join us in celebrating 25 years of gaming and friendship with live HD
coverage of Blizzard Entertainment’s 10th BlizzCon, taking place
November 4–5

Virtual Ticket on sale now at BlizzCon.com

IRVINE, Calif.–(BUSINESS WIRE)–#BlizzCon–The most epic Blizzard event of the year kicks off on November 4 in
Anaheim, California at the 10th BlizzCon®, where gamers from
around the world will be gathering with Blizzard to celebrate 25 years
of games, community, and fun. Even if you can’t make it in person, you
can still join the excitement from home with the BlizzCon Virtual
Ticket—available to order now at www.blizzcon.com.


Taking place November 4 and 5 at the Anaheim Convention Center, BlizzCon
is a two-day celebration of Blizzard’s game universes and the global
player communities that bring them to life. The BlizzCon Virtual Ticket
provides comprehensive live HD coverage of the show on two online
channels, giving gamers at home a front-row seat to the developer
panels, contests, and other activities at the show.

“It’s incredible to think that we’re getting ready for our tenth
BlizzCon,” said Mike Morhaime, CEO and cofounder of Blizzard
Entertainment. “We can’t wait to celebrate this epic milestone—and
Blizzard’s 25-year anniversary—together with everyone joining us in
person and watching from home with the Virtual Ticket. We’ll have more
live games than ever at this year’s show, and we look forward to sharing
our newest content, celebrating our players’ creativity, and witnessing
some incredible esports competition this November.”

Available for $39.99 USD, the BlizzCon 2016 Virtual Ticket grants access
to both days of convention content, including:

  • Developer Panels – Get a first look at the latest developments
    in World of Warcraft®, StarCraft®
    II, Diablo
    ® III, Hearthstone®,
    Heroes of the Storm
    , and Overwatch®—all
    live from the main and panel stages.
  • Exclusive Interviews – Want to go deeper into your favorite
    Blizzard games? Get even more insider info from members of Blizzard’s
    development teams in exclusive in-depth interviews.
  • Community Contests – Watch your fellow players put their
    creativity on display in the costume, talent, art, and movie contests
    on Friday evening.
  • Closing Ceremony – Snag a front-row seat for the Saturday-night
    closing celebration, and help us give a weekend full of Blizzard
    gaming and esports action a raucous send-off—more information to come!
  • On-Demand Replays – Miss a panel or just want to revisit your
    favorite moment? The Virtual Ticket provides access to on-demand
    replays of main-stage and panel-stage events for three weeks after the
    show.

The Virtual Ticket also includes a variety of commemorative bonuses to
help keep the celebration rolling even after the weekend’s over:

  • Epic In-Game Items – Unlock commemorative BlizzCon in-game
    goodies for World of Warcraft, StarCraft II, Diablo III, Hearthstone,
    Heroes of the Storm, and Overwatch. More details coming
    soon!
  • Access to BlizzCon Loot – Shop for BlizzCon merch from home
    with access to this year’s online BlizzCon sale, scheduled to run from
    October 10 through November 6, and grab some snazzy new Blizzard gear
    debuting at the show.
  • Pre-purchase the BlizzCon Goody Bag (in a Box) – For the second
    year running, Virtual Ticket buyers have the option to pre-purchase a
    BlizzCon Goody Bag (though this year, it’s in a box). Visit BlizzCon.com
    to learn more about how you can snag this chest full o’ commemorative
    treasures.

Watch the Opening Ceremony and Esports Competitions Free

Even if you don’t purchase a Virtual Ticket, you’ll still be able to
catch plenty of BlizzCon action online free. Coverage of the opening
ceremony and the esports tournaments taking place at BlizzCon—including
the Global Finals for the 2016 StarCraft II World Championship
Series, World of Warcraft Arena World Championship, Hearthstone
World Championship, Heroes of the Storm Fall Championship, and
more—will be streamed free in HD at www.blizzcon.com.
Stay tuned for more information, including complete programming details.

DIRECTV customers in the United States will once again have the option
to order the DIRECTV BlizzCon Pay Per View event, also priced at $39.99
USD, which includes access to the Virtual Ticket and the perks above.
More information on the DIRECTV Pay Per View event, including how to
order, will be announced at a later date.

More information on BlizzCon 2016 and the Virtual Ticket can be found at www.blizzcon.com.
With multiple games in development, Blizzard Entertainment has numerous
positions currently available—visit http://jobs.blizzard.com
for more information and to learn how to apply.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft®
and the Warcraft®, StarCraft®,
and Diablo® franchises, Blizzard Entertainment, Inc. (www.blizzard.com),
a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer
and publisher of entertainment software renowned for creating some of
the industry’s most critically acclaimed games. Blizzard Entertainment’s
track record includes twenty #1 games* and multiple Game of
the Year awards. The company’s online-gaming service, Battle.net®,
is one of the largest in the world, with millions of active players.

*Sales and/or downloads, based on internal company records and
reports from key distribution partners.

Cautionary Note Regarding Forward-looking
Statements:
Information in this press release that involves
Blizzard Entertainment’s expectations, plans, intentions or strategies
regarding the future, including statements about the dates and event
plans for BlizzCon 2016 and the BlizzCon Virtual Ticket, are
forward-looking statements that are not facts and involve a number of
risks and uncertainties. Factors that could cause Blizzard
Entertainment’s actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard’s most recent annual report
on Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Blizzard Entertainment and Activision Blizzard as of the
date of this release, and neither Blizzard Entertainment nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees of
the future performance of Blizzard Entertainment or Activision Blizzard
and are subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ materially
from current expectations.

Contacts

Blizzard Entertainment, Inc.
Rob Hilburger
VP, Global
Communications
949-955-1380 x13228
rhilburger@blizzard.com
or
Andrew
Reynolds
Global Public Relations Director
949-955-1380 x14301
areynolds@blizzard.com