Audi and TOMS® Create Exclusive Sunglasses for Audi Customers During Season of Audi

  • Customers who purchase or lease a vehicle during the Season of Audi
    sales event will receive a pair of TRAVELER by TOMS® sunglasses
    exclusively designed for Audi
  • TOMS® innovative giving program will help restore sight to 50,000
    people in need
  • Partnership follows a successful collaboration on exclusive TOMS®
    shoes during the Summer of Audi sales event

HERNDON, Va.–(BUSINESS WIRE)–Audi and TOMS are joining forces to make the holidays merrier and
brighter. From November 4, 2015 to January 8, 2016, customers* who
purchase or lease a new or certified pre-owned Audi vehicle during the
Season of Audi sales event will receive an offer for a pair of
exclusively-designed TOMS sunglasses featuring the four rings.

The limited-edition TOMS® sunglasses are matte grey and feature stylish
red and white detailing on the arms with the Audi rings appearing on the
left temple arm, along with a custom fabric case. The exclusive Audi
by TOMS
sunglasses are available in two styles, Dalston and
Florentin. Through TOMS’ innovative giving program, the collaboration
aims to help restore sight to 50,000 people in need of medical
treatments, sight-saving surgery or prescription glasses.

“After a successful first run during Summer of Audi which resulted in
55,000 pairs of donated shoes, we wanted to continue our collaboration
with TOMS and their giving program,” said Loren Angelo, Director of
Marketing, Audi of America. “Celebrating the season, it is meaningful
for us to participate in a program that has such a positive impact on
individuals in need.”

“Tis the season to give back. We look forward to sharing the message of
giving for one another, with Audi and TOMS, throughout the Holiday,”
said Blake Mycoskie, Chief Shoe Giver and Founder of TOMS.

The Season of Audi year-end sales event also includes special edition A3
and A4 models as well as special offers available on the Audi Q5 and
Audi A6.

For more information, please visit www.audiusa.com
and www.toms.com/seasonofaudi

The exclusive Audi by TOMS sunglasses are available to customers who
purchase or lease a new or certified pre-owned Audi vehicle from an
authorized Audi dealer between November 4, 2015, and January 8, 2016.
Allow six to eight weeks for redemption code delivery. Customers must
provide valid e-mail address. Must redeem code by April 1, 2016. Offer
available while supplies last. Style options subject to availability.
Offer valid in U.S. only. Corporate employees and fleet customers are
not eligible for this offer.

ABOUT AUDI

Audi of America, Inc. and its U.S. dealers offer a full line of
German-engineered luxury vehicles. AUDI AG is among the most successful
luxury automotive brands globally. The Audi Group delivered over
1,741,000 vehicles to customers globally in 2014, and broke all-time
company sales records for the 5th straight year in the U.S. Through
2019, AUDI AG plans to invest about 24 billion euros – 70 percent of the
investment will flow into the development of new models and
technologies. Visit www.audiusa.com
or www.audiusa.com/newsroom
for more information regarding Audi vehicles and business topics.

TOMS STORY 2015

In 2006, American traveler Blake Mycoskie befriended children in a
village in Argentina and found they had no shoes to protect their feet.
Wanting to help, he created TOMS, a company that would match every pair
of shoes purchased with a pair of new shoes given to a child in need.
One for One®.

Realizing that One for One could serve other global needs, Blake
launched TOMS Eyewear in 2011 to help restore sight to persons in need
with every purchase of sunglasses and optical frames. In 2014, TOMS
Roasting Co. launched with the mission to provide clean water to
developing communities with the purchase of premium coffee.

The most recent TOMS give is tied into the TOMS Bag Collection, which
launched in early 2015, and helps to provide safe births to mothers and
babies in need through skilled birth attendant training and birth kits.

TOMS is in business to help improve lives. The company identifies global
needs and creates products to help address them. This simple idea is
what makes TOMS more than a company – they’re a movement that’s
continually evolving.

Contacts

Audi of America Communications
Amelia Fine-Morrison
Tel:
+1.703.364.7678
Mobile: +1.571.208.5426
E-mail: amelia.fine-morrison@audi.com
www.audiusa.com/newsroom