August Gets Hotter with Bruster’s New, Limited-Time Cayenne Chocolate Chunk Ice Cream

PITTSBURGH–(BUSINESS WIRE)–#franchise–Bruster’s Real Ice Cream has found a great way to make something cool
really hot for the final weeks of summer. The premium ice cream chain
has paired new, limited-time Cayenne Chocolate Chunk with campfire
favorite, S’Mores, for its “Sweet & Heat” August promotion.

Cayenne Chocolate Chunk is a chocolate based ice cream spiced with
cayenne and cinnamon, then loaded up with chocolate chunks. Bruster’s
knew cayenne and chocolate were a winning combination, but found a way
to make it even better.

If it’s too hot to make s’mores over a campfire, Bruster’s is scooping
its version of the family favorite. S’Mores mingles swirls of
marshmallow with layers of graham cracker and chocolate chunks in
chocolate ice cream.

“Introducing a new limited-time flavor and bringing back a popular one
is intended to help maintain our great sales momentum as we head into
fall,” said Jennie Brinker, Vice President of Marketing.

Through July, Bruster’s same-store sales are up 10.4 percent this year.
The chain has posted 13 consecutive quarters of comp-sales growth.

Positioned as “A Scoop Above the Rest,” Bruster’s expects to add a total
of 20 units this year, with eight already open.

Photos available at http://brusters.com/media/multimedia/

Connect with Bruster’s Real Ice Cream online at www.brusters.com,
www.facebook.com/BrustersRealIceCream
and @BrustersFresh.

Bruster’s Real Ice Cream features 150 flavors of premium, handcrafted
ice cream, yogurt, Italian ice and sorbet. Starting with a proprietary,
home-style mix delivered fresh from the dairy, Certified Ice Cream
Makers in each shop craft at least 24 flavors every day. There are
nearly 200 independently owned locations in 19 states, Guyana and South
Korea.
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Contacts

Ritter Communications, LLC
Brad Ritter, 866-284-2170
BRitter@bradritter.com