Authenticity and Wellness as a Status Symbol among the Top 10 Global Consumer Trends for 2017

LONDON–(BUSINESS WIRE)–The top 10 consumer trends for 2017 were revealed today by market
research company
Euromonitor International.

According to the report, ‘Top 10 Global Consumer Trends for 2017’,
authenticity is a standout consumer value in 2017, heralded by everyone
from changemakers and celebrities to supermarkets and chefs. In the
conscious debate about what actually counts as authentic, companies make
efforts to ensure authenticity is part of this reach for the real.
Examples vary from Airbnb’s Guidebooks feature, which lets owners share
local information, to food apps helping consumers know more about what
they’re buying, and tour operators who promote their unplugged vacations
to help consumers get away from “synthetic” digital life.

“Consumers are now more demanding of products, services and brands than
ever before and are using digital tools to articulate and fulfil their
needs. They want authenticity in what they buy and expect elements of
personalisation in mass produced as well as upscale items”, states
author, Euromonitor International’s Consumer Trends Editor, Daphne

Healthy living is becoming a status symbol, as more consumers opt to
flaunt their passion for wellness through paying for boutique fitness
sessions, “athleisure” clothing, food with health-giving properties and
upscale health and wellness holidays. “The consumer interest in staying
well sees them combining wellbeing activities with cathartic physical
activity. This is reflected in a thriving menu of more esoteric,
boutique fitness workout choices in urban hubs and spas,” continues
Kasriel-Alexander. “Furthermore consumers are aware that eating habits
directly influence quality of life. This is fuelling unprecedented
demand for healthier eating options with fitness-promoting attributes
sought in supplements, beauty products and even pet food by consumers
willing to pay for them.”

Highlighted trends include:

  • Ageing: A changing narrative
  • Consumers in training
  • Extraordinary
  • Faster shopping
  • Get real: the allure of authenticity
  • Identity in flux
  • Personalise it
  • Post-purchase
  • Privacy and security
  • Wellness as a status symbol

To download the free report, visit:

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Euromonitor International
Asti Michou
Communications Executive
+44 (0) 20 7251 8024 ext. 1402