Automotive Parental Control System – Market Drivers and Forecast from Technavio

LONDON–(BUSINESS WIRE)–$F #AutomotiveTechnavio analysts forecast the global
automotive parental control system (PCS) market
to grow at a
CAGR of more than 11% during the forecast period, according to their
latest report.

The research study covers the present scenario and growth prospects of
the global automotive
market for 2016-2020. The report only lists
the key vendors in the market and does not present the market share of
all vendors in the market.

The very basis of the PCS offerings to be given by major
carmakers is the high incidence of car accidents involving teenage
drivers. While there have been studies about teenage drunk driving and
correlations drawn with the number of deaths as a result of rash
driving, there have been only a few in-depth studies conducted that
explicitly link the teenage cohort with car accident deaths.

The OnStar service for GM started in 1995. Since then, OnStar, with
the FamilyLink offering, has expanded its portfolio of product offerings
to include a wide portfolio of features of PCS, including email/message
alerts, location tracking, trip data recording as well as accident logs
(AL). FamilyLink also incorporates some of the range limiting features
such as off-limit areas and boundary usage. The creation of a report
card by OnStar, which monitors the driving behavior of teen drivers, is
considered a hallmark of achievement by most of the parents of teenage

GM’s Chevrolet Teen Driver mode was launched in the Chevrolet
2016 edition. Teen driver incorporates some of the rarest of
teen-oriented features, including passenger limit and stereo volume
limiters and locks. The teen driver mode is activated by the seat belt
warnings, which immediately shuts down the stereo if the seat belts are
not put on,”
says Siddharth Jaiswal, one of the lead automotive
analysts at Technavio.

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Technavio analysts highlight the following three factors that are
contributing to the growth of the global automotive PCS market:

  • Growing acceptance of PCS by teenagers to augment current sales
  • Associated safety factors accompanying PCS to help drive sales
  • Teenager-targeted pro-safety-oriented PCS laws could favorably impact
    growth of this market

Growing acceptance of PCS by teenagers to augment current sales

Technavio’s research reveals the fact that, currently, teenagers are
less rebellious towards the use of PCS by their parents to monitor them
while out driving without the physical presence of one of the parents or
another adult. According to several online survey results accessed by
Technavio, nearly 64% of all US teenagers are likely to agree to
supervision via PCS when out with the family car.

The reason can be attributed to the growing incidence of parents
withholding driving permissions or severely restricting the usage of the
family car without the presence of at least an adult chaperone.
Teenagers have naturally responded by agreeing to the placement of PCS
in the cars they drive. According to several online accounts, teenagers
consider their agreeing to the PCS supervision as a relatively small
price to pay for being allowed to use the car.

Associated safety factors accompanying PCS to help drive sales

It has been observed that the use of PCS promotes safer driving habits
among teenagers, particularly the use of seat belts. Even though the
restrictions on using seat belt have only been a recent addition to the
suite of systems under the guidance of PCS, teenagers who had PCS
installed in their vehicles have been found to be twice as vigilant
about safer driving than their non-PCS counterparts. According to a
study by the Insurance Institute for Highway Safety, teenagers with PCS
installed in their cars have been found to take fewer driving risks and
are less prone to showing off.

Over-speeding was found out to be a defining factor in 33% of fatal
teenager-involved car crashes in 2011 according to a report by Governors
Highway Association of the US. This was seen to decline significantly in
certain studies, once PCS came into the picture. Hence, in addition to
the parental control over driving boundaries and exclusions, PCS helps
to reduce the number of instances of speeding as well.

Teenager-targeted pro-safety-oriented PCS laws could favorably impact
growth of this market

Currently, teenagers are involved in around 30% of the number of car
accidents in the US and other developed nations, which is quite an
alarming statistic and the major focus of governmental campaigns for
road safety are naturally teenagers
,” asserts Siddharth.

Apart from campaigns, there have been requests from parental lobbies
that the issue with vehicular accident death be looked upon by the
government. These lobbies demand a complete ban on driving permissions
to underage persons. Moreover, it is anticipated that, with the
commercial usage of PCS gaining mainstream popularity, governments of
many countries may enact laws to make sure that PCS comes as a standard
fitment in all vehicles from now on.

The key vendors in the market are:

  • GM
  • Mopar Connect
  • Ford

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