Avid Ratings and Kohler Co. Collaborating on GoTour™ Home Virtualization System for Home Builders

First-of-its-kind online home tour, product selection and customer
review tool to be offered to builders across the United States and Canada

MADISON, Wis.–(BUSINESS WIRE)–Avid® Ratings and Kohler Co. are collaborating to offer marketing
assistance toward Avid’s award-winning GoTour™ home virtualization
system to home builders using all KOHLER® plumbing products. An online
and mobile app allowing home buyers to conduct self-guided video tours
of a home for sale in high definition (HD), GoTour is designed to bridge
the new home sales process with today’s widespread consumer demand for
an online shopping experience. The program expands a previous pilot
program conducted by Avid Ratings and Kohler, which produced increased
options sales for both Kohler and its builder partners.

“GoTour is the first online home virtualization system that combines
virtual fly-throughs of a home with product option browse and selection
capability, and verified customer reviews of a builder and the products
featured,” said Paul Cardis, CEO and founder of Avid Ratings, the
full-service customer engagement and loyalty management firm
specializing in the home building industry. “This program launch is
significant as it will bring the GoTour offering to an impressive group
of builders across North America.”

The new program launch comes on the heels of the Avid Ratings GoTour
pilot program with Kohler, which occurred from November 2013 through
March 2015, and provided the GoTour home virtualization system to a
number of builders across the United States and Canada. The pilot
program demonstrated GoTour’s ability to produce ROI for both builders
and building product manufacturers. Builders included in the pilot
included Veridian Homes, Horwath Builders, Alesci Homes, Homes by Chris,
DeYoung Properties, Infinity Homes, Dovetail Homes and many others.

GoTour was thrice awarded Best Product in Residential Construction by Constructech
magazine and recognized by Builder magazine as one of the Best in
Show at the 2014 International Builders Show (IBS). GoTour currently
provides over 1.2 million online sessions annually and is utilized in
over 1,000 locations throughout the United States and Canada.

GoTour is currently the most cost-effective way for builders and
remodelers to enable a robust digital shopping experience on computers
and mobile devices, and to do so quickly and in high quality HD. For
more information about the Avid GoTour offering, please visit http://www.avidratings.com/gotour
or contact info@avidratings.com.

About Avid Ratings

Founded in 1992, Avid Ratings is a full–service customer loyalty
management firm, providing customer loyalty research, organizational
consulting, employee training and innovative marketing solutions that
drive homebuilding success. Serving over 2,300 homebuilders throughout
the United States and Canada, Avid maintains North America’s largest
database of homebuyer satisfaction to benchmark its clients. To learn
more about the industry leading Avid 3.0 suite of services (GoSurvey®,
GoSocial®, and GoTour®) visit www.avidratings.com.

About Kohler Co.

Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of
America’s oldest and largest privately held companies comprised of more
than 34,000 associates. With more than 50 manufacturing locations
worldwide, Kohler is a global leader in the manufacture of kitchen and
bath products; engines and power systems; premier furniture, cabinetry
and tile; and owner/operator of two of the world’s finest five-star
hospitality and golf resort destinations in Kohler and St Andrews,
Scotland. Kohler Co. has a long history of supporting water efficiency
and sustainability and is a leading producer of water-saving plumbing
products, which has earned the company seven consecutive awards from the
EPA WaterSense® program. For more details, please visit kohler.com for
information on water-saving plumbing products or believe.kohler.com for
stories on Kohler’s sustainability mission.

Contacts

NewGround PR & Marketing
Katy Biggerstaff, 562-761–6338
kbiggerstaff@newgroundco.com