TETTNANG, Germany–(BUSINESS WIRE)–Avira has launched Avira
Prime, the industry’s first all-in-one subscription service that
provides individuals and households with convenient, no-obligation
coverage for all of their online security, privacy, and performance
The Prime range of solutions cover the major operating systems for
today’s growing portfolios of online devices, whether they run on
Windows, Mac, iOS, or Android. With a simple subscription, Prime members
get convenient, one-click access to all of Avira’s premium security and
privacy solutions such as the award-winning Avira Antivirus Pro, Phantom
VPN for online privacy, System Speedup Pro, and more.
is for people that have a growing collection of online devices, know
that they need to protect their privacy and security, but dislike
contracts that tie them down, whether this is for accommodation, their
automobile, or their phone. “Life changes rapidly, and potential Prime
members place a high value on convenience and freedom in their life
decisions,” said Travis Witteveen, Avira’s CEO. “Our key requirement as
we developed Prime was to make Avira’s premium services more easily
available with less commitment – regardless of how many devices the user
had, the type of device, or the operating system.”
The needs – and the threats – are growing
The launch of Prime comes as the number of devices and threats against
them are growing fast. In the United States, the number of devices and
connections per capita is expected to climb by an annual rate of 11.7%
to 10.9 by 2018. Growth in Europe is not far behind, with the number
expected to increase by 10.9% to 6.52 devices according to data from the
Cisco VNI Service Adoption Forecast.
On the threat side, a rolling six-month report from the Avira Virus Lab
shows a 132.3% increase in the number of threat detections over the
period. Just by volume, the increase was led by traditional Trojan
malware, up 146.8%, with ransomware instances growing by 22.4%. While
phishing attacks look virtually unchanged, creeping upwards by 1.6%, the
growing number and accuracy of closely targeted attacks make them a more
“With the fast growth in the numbers of connected devices, there are
simply more places where a user can be attacked – and this is happening
as cyber-criminals diversify their attack portfolios,” said Alexander
Vukcevic, Director Avira Virus Lab.
From selling apps to Security-as-a-service
The growing number of devices shows the shortcomings in the industry
focus on selling individual security products. Avira is the first
company to group its products together into an all-inclusive
subscription service package. “With Avira
Prime, we are moving towards a security-as-a-service model and away
from the current industry practice of selling bits and pieces. The
individual product approach has worked in the past where people had only
one or two devices in the household, but has major shortcomings as
people keep adding devices to their technology portfolios,” said Travis
Witteveen, Avira’s CEO.
Three pillars for comprehensive security
Prime covers the main three major security needs of protection, privacy,
and performance for the inter-connected, always-on life:
- Protection – Security both online and off.
Prime provides users with a full range of security against online
threats, new ransomware variants, and the latest zero-day attacks. In
addition to Antivirus Pro blocking out incoming malware, Avira’s
security apps for Android also enable users to secure devices – and
their data – from theft.
- Privacy – Covering tracks everywhere
Prime members can enhance their online privacy and security with Phantom
VPN. Phantom wraps online communication in an encrypted envelope,
securing it against Man-in-the-middle attacks throughout the
transmission chain. Phantom VPN is also available in all four operating
systems, enabling users to easily move between their home laptop or a
smartphone on the go.
- Performance – Getting there faster
Prime helps users keep their devices in shape and up to speed. Members
get unlimited access to System Speedup Pro for Windows devices and the
Avira Optimizer for Android, enabling them to easily remove old and
unused apps, free up memory capacity, and protect against privacy risks.
Making it easy by design
Prime, members get unlimited access to all current premium products
– and all new apps as they are released. Registration for Prime takes
only an email. Prime membership subscription comes in two flavors, a
simple annual payment or a monthly flat rate. Both annual and monthly
options enable Prime members to receive more features at a lower cost
than they would if these services were purchased separately. Prime is
also a major timesaver, reducing the time spent searching for apps that
could deliver the needed functions across all four operating platforms.
Avira Prime comes in two umbrella sizes – five devices and household.
The household fair usage policy gives users the ability to service up to
25 devices, freeing them from the need to ration security coverage
between family members.
It’s all on the dashboard
Getting all devices under the Prime umbrella is easy. After subscribing
at avira.com, users are sent an email with download links that can be
forwarded to all of their other devices – regardless of whether they run
on Windows, Mac, iOS, or Android. In addition, each Prime member is
registered at the Online Essentials dashboard, enabling remote device
management and the directly downloading of all apps from this location.
The dashboard shows the online health of all of the covered devices,
equipping the dashboard user to remotely add or remove services at will
– without having the device at hand and without any extra cost.
Prime time to join
With its wide coverage, Prime is an industry leader by offering users
the protection, privacy, and the performance assistance they and their
devices need. To sign up for Prime, or to just get more detailed
information, go to Avira.com.
Prices for a 5-device subscription are $9.99/month or $99.99/year. The
25-device subscription for Avira Prime is $12.99/month and $129.99/year.
Avira protects people in the connected world – enabling everyone to
manage, secure, and improve their digital lives. The Avira umbrella
covers a portfolio of security and performance applications for Windows,
Android, Mac, and iOS. In addition, the reach of our protective
technologies extends through OEM partnerships. Our security solutions
consistently lead in independent tests for detection, performance, and
usability. Avira is a family-owned company that employs 500 people. Its
headquarters are near Lake Constance, in Tettnang, Germany, and the
company has additional offices in Munich, Bucharest, Beijing, and
Silicon Valley. A portion of Avira’s sales support the Auerbach
Foundation, which assists education, children, and families in need. For
more information about Avira visit www.avira.com.
Rocket Science, for Avira
Rich Mullikin, APR, +1 925-354-7444