AvMed to Florida: Stop Thinking “AFFLUENT” and Start Thinking “WELLfluent”

Health plan launches movement with rap video, aims to seek “riches”
through health and happiness

MIAMI–(BUSINESS WIRE)–#JointheWELLfluent–Can a middle class family be “rich?” One of Florida’s oldest and largest
not-for-profit health plans believes that really depends upon your
definition. Miami-based AvMed has launched a movement that encourages
its Members to think beyond the typical definitions of wealth and seek a
lifestyle that can only be called WELLfluent™. Citing studies
that continue to show that when people neglect their health, they also
miss the importance of achieving the balance that leads to happiness, AvMed
is helping its 350,000 Floridian Members to shift their perspective and
join the WELLfluent.

“In a world of 24-hour news and technology that keeps us in constant
contact, even when we don’t want to be, it’s easy to overlook our ‘inner
riches’,” said AvMed President and COO James M. Repp. “The WELLfluent
movement celebrates people who are rich in the things that matter most;
health, happiness, and a healthy balance of mind, body, and soul. AvMed
not only celebrates the WELLfluent, but we also offer the tools
and support to help those striving to get WELLfluent and stay WELLfluent.”

To launch the movement, AvMed has premiered a rap video that turns the
genre on its head. By combining the typical imagery of artists
celebrating an affluent life with a suburban family raking leaves and
making smoothies in celebration of a WELLfluent life, AvMed
highlights the many ways Floridians can become richer simply by playing,
laughing, and even meditating together. See it and share it at http://bit.ly/WELLfluentRap.

“We have become a society obsessed with flash, labels, and ‘bling’,”
said Ana Eberhard, AvMed’s Director of Advertising and Brand Marketing.
“But these material riches rarely bring us the happiness we seek. At
AvMed, we know that focusing on what matters most — healthy minds,
healthy bodies, and healthy spirits — will allow our Members to get the
most out of every WELLfluent moment.”

AvMed offers Member-exclusive incentives, programs, clubs, and rewards
that put health first. Discounts on everything from gym memberships to
Weight Watchers® to alternative-medicine practices such as acupuncture
and massages encourage Members to find true wealth within their health.

About AvMed

With headquarters in Miami and offices in every major metropolitan area
of the only state we have served in our near-50-year history, AvMed
transforms lives to create a WELLfluent world. By uniting around
this sole purpose, we aim to inspire our 350,000 Floridian health plan
Members to focus on health and happiness of the mind, body, and soul.
Learn more at www.AvMed.org
or visit
our Facebook page to tag your WELLfluent life
with #JointheWELLfluent.


Media inquiries:
Corey Miller, 305-671-4721