Baby+Company and Anthem Provide In-Network Services to Expectant Moms Seeking a Birth Center Experience

Collaboration Strengthens Opportunity to Improve Clinical Outcomes
for Women and Babies

WHEAT RIDGE, Colo.–(BUSINESS WIRE)–Baby+Company
and Anthem Blue Cross and Blue Shield in Colorado (Anthem) have entered
into an agreement to provide in-network coverage to shared clients at
the Baby+Company birth center. Clinical services available at
Baby+Company include pre-natal, labor and delivery, postpartum, and
newborn care, as well as annual exams, pre-conception and birth control.

“Our agreement with Anthem helps to strengthen our shared goal to
improve clinical outcomes for women and babies by offering a wide range
of support for families as they enter a new stage of life,” says Cara
Osborne, founder and chief clinical officer for Baby+Company. “We talk a
lot, in healthcare, about the ‘Triple Aim.’ I started Baby+Company
because this is a care model that meets every triple aim objective, is
in high demand and yet is not available many communities in the United
States.”

The national Triple Aim goal includes improving health outcomes,
improving patient experience and lowering system costs. As the United
States works to reduce national cesarean rates, which are the highest in
the developed world, groups like the American College of Obstetrics and
Gynecology (ACOG) have recommended that birth centers become part of the
formal health system as one way to help ensure that women receive
appropriate care.

“Childbirth is both one of the most common medical events and one of the
greatest opportunities we have for improving health care value,” said
Dr. Elizabeth Kraft, senior clinical director for Anthem Blue Cross and
Blue Shield in Colorado. “Baby+Company offers a way to give our members
a choice in their birthing options while also providing a unique way to
help lower the cost curve for maternity and newborn care.”

Baby+Company, the only freestanding birth center in the area to partner
with a medical center, opened in May 2015 and is conveniently located
within blocks of Lutheran Medical Center and Westside Women’s Care. The
center, situated a short distance from the Highlands, is currently
serving the prenatal care needs of nearly 50 clients from Denver, Wheat
Ridge, Littleton, Boulder and surrounding areas.

“Our relationship with trusted medical institutions is a core part of
our model. We are thrilled to collaborate with our partners on the
shared goal of high-quality maternity care and pleased to also offer our
clients seamless access to services at Lutheran Medical Center when
needed,” says Osborne. “We have been extremely impressed by Anthem’s
focus on identifying innovative care models that improve patient
outcomes.”

Baby+Company delivers a unique birth experience, combining highly
personalized clinical care with the benefits of partnership with a
leading medical institution that has a long history of excellence in
women’s services. In addition, the model of care emphasizes lower
intervention rates and therefore often lower costs for patients
depending on the details of their health plan. The organization has
invested in many aspects of the prenatal experience to create a
personalized service for moms-to-be. Patients will experience
cohort-based education, interactive support resources including an
electronic hospital record system with robust content library, 24/7
availability of providers via email, phone, and video chat, and an
in-home postpartum visit two days after delivery.

“Expectant mothers increasingly are curious to explore a range of
options for their maternity care,” said Janet Pogar, regional vice
president of provider solutions for Anthem Blue Cross and Blue Shield in
Colorado. “We are delighted to have Baby+Company in our network for moms
who want to deliver in a freestanding, midwife-led birth center rather
than a hospital labor and delivery ward.”

Multiple studies have shown that increasing access to safe,
out-of-hospital birthing options has a number of positive effects from
lowering cost, improving customer satisfaction and improving clinical
outcomes for low-risk moms and babies.

Baby+Company’s center is located at 7777 W 38th Ave., #130,
Wheat Ridge, CO 80033. For more information, visit wheatridge.babyandcompany.com
or email info@babyandcompany.com.

About Baby + Company

Baby+Company owns and operates boutique birthing centers. Our mission is
to reset the standard of maternity care by growing a model that
supports, educates, and celebrates the wellness of pregnancy. Our
centers offer personalized, evidenced based clinical care in an
intimate, comfortable environment. We also offer a full range of
wellness and educational services including childbirth and newborn
education, prenatal yoga, nutritional counseling, new mom discussion
groups, lactation support and more.

Clinical excellence and safety are first and foremost. Clinical care is
led by our teams of experienced Certified Nurse Midwives with clinical
consultation from carefully selected local physician partners. Our
Midwives are available 24×7 in person, via email, or for scheduled
mobile video appointments. Baby+Company centers are set up in close
proximity to leading hospitals and we partner with the health systems to
provide a seamless transition to medical services as needed, ensuring
continuity of care for our patients before, during and after birth.

About Anthem Blue Cross and Blue Shield in
Colorado

Anthem Blue Cross and Blue Shield is the trade name of Rocky Mountain
Hospital and Medical Service, Inc., an independent licensee of the Blue
Cross Blue Shield Association. ® ANTHEM is a registered trademark of
Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names
and symbols are registered marks of the Blue Cross Blue Shield
Association. Additional information about Anthem Blue Cross and Blue
Shield in Colorado is available at www.anthem.com.
Also follow us on Twitter at www.twitter.com/AskAnthem
or www.twitter.com/AnthemPR_CO
, on Facebook at www.facebook.com/AskAnthem.

Contacts

Anthem Media Contact:
Joyzelle Davis
(303) 831-2005
Joyzelle.davis@anthem.com
or
Baby+Company
Media Contact:
Lexi Rudolph
(919) 334-3790
Lexi.Rudolph@fleishman.com