Barbara’s Launches Interactive New Wildlife Education Platform: Barbara’s Wild Rewards

Leader in Wholesome Cereals and Snacks Creates Unique Program to Help
Connect Fans with Wildlife and Make Animal Conservation Fun

MARLBOROUGH, Mass.–(BUSINESS WIRE)–Barbara’s,
known for making delicious cereals and snacks from simple, wholesome
ingredients, has unveiled an interactive new wildlife education
platform, Barbara’s
Wild Rewards, designed to make it fun
and entertaining for kids and families to learn about endangered and
imperiled species while earning points and prizes. Rooted in Barbara’s
decades long history of supporting national and local nonprofit
organizations related to wildlife welfare, Wild Rewards is a modern
evolution of traditional loyalty programs. It provides a fresh way for
families to learn about endangered animals while making wildlife
conservation exciting, as they can win prizes for watching educational
videos or completing various wildlife activities.

“At Barbara’s, we are committed to doing our part when it comes to
supporting endangered wildlife and we’re thrilled to introduce Barbara’s
Wild Rewards as yet another means for us to do so,” said Tim Kenny,
Director of Marketing for Barbara’s. “Through Barbara’s Wild Rewards
program, we hope to synergistically show appreciation to our fans
through redeemable rewards, all the while providing an entertaining and
educational experience connecting members to our planet’s endangered
wildlife. We could not be more proud to introduce the distinctive Wild
Rewards program interface to our fans.”

Participating in Barbara’s Wild Rewards is easy. Users simply sign up at http://barbaras.com/WildRewards
and begin engaging in a variety of educational activities to earn points
that can then be redeemed for “rewards” or prizes. Activities to learn,
play and earn points include:

• Barbara’s Wild Rewards Sign Up – follow the instructions on the
  Program website to join Barbara’s Wild Rewards (300 points)
• Videos – simply watch a video about various endangered animals,
  like mountain gorillas and puffins (100 points)
• Games – test your knowledge of endangered animals with fun
  games for the whole family (100 points per game played)
• Activities – download and print activity pages for coloring and
  crafting fun (100 points)
• Refer a Friend – invite friends to participate in the program.
  When a referred person signs up with the unique URL provided, users
  will earn points (100 points per joined friend)
• Barbara’s Purchase – complete an online or in-store purchase of
  any participating Barbara’s Bakery product and upload an image of the
  receipt (250 points per product purchased)
• Email Opt-In – “opt-in” to receive emails with new product
  news, offers and promotions from Barbara’s (200 points)

Barbara’s Wild Rewards members may redeem a maximum of 10,000 points per
calendar year to receive an assortment of exciting and exclusive prizes,
including:

• Soft Plush Toy Animal – choose from an endangered puffin, panda
  or lion (3,500 points)
• Barbara’s Wild Rewards Children’s Activity Book – includes
  24-pages filled with fun and educational activities for kids and
  families to learn about endangered species (2,500 points)
• Official Adoption Certificate – receive a certificate for a
  virtual symbolic animal adoption for either a puffin, elephant or
  Arctic fox. For each puffin adoption certificate redeemed, $10 will go
  towards the Audubon Society’s Project Puffin (up to $25,000 annually)
  and for each elephant or Arctic fox adoption certificate redeemed, $10
  will go to the Defenders of Wildlife (1,500 points)
• Coupon Reward – obtain $2.00 off any participating Barbara’s
  product (500 points)

Supporting wildlife has always been a core value to Barbara’s mission.
In 2003, the company launched its Adopt-A-Puffin program in partnership
with National Audubon Society’s Project Puffin, which allowed consumers
to symbolically adopt a puffin after collecting 20 UPCs from Barbara’s
Puffins cereal boxes. The program has been hugely successful, with more
than 50,000 UPCs collected since the program’s launch. Through Barbara’s
Wild Rewards, fans will still have the ability to adopt a puffin, in
addition to other imperiled wildlife, like elephants and Arctic foxes,
with additional animals to be added in the future.

The Barbara’s Wild Rewards Program is open to legal residents of the 50
United States and the District of Columbia, who are 18 years of age or
older at the time of participation. For more information, full rules and
regulations, and to sign up for Barbara’s Wild Rewards visit http://barbaras.com/WildRewards

Barbara’s offers a full line of delicious cereals and snacks, including
popular consumer favorites like Puffins cereals, Snackimals cereals and
cookies, Morning Oat Crunch, Spoonfuls, Better Than Granola, Cheese
Puffs and more. Barbara’s products are available nationally at major
retail grocery stores and natural food stores. For more information
about Barbara’s products and to locate a store near you, please visit
the Barbara’s website at www.Barbaras.com.

About Barbara’s

Barbara’s was founded in 1971 by a teenager with a passion for creating
great-tasting food from simple, wholesome ingredients. The company’s
mission remains true to Barbara’s original vision that wholesome food
can also be tasty enough for kids. Based in Marlborough, Mass.,
Barbara’s is committed to making positive contributions to the world
with donations to national and local nonprofit organizations, including
the National Audubon Society’s Project Puffin and Defenders of Wildlife.
For more information, please visit www.Barbaras.com
or visit Barbara’s on Facebook,
Twitter,
Pinterest,
and Instagram.

Contacts

Rachel Kay Public Relations
Kristin Hickey, (929) 226-7089
kristin@rkpr.net