Barnes & Noble Named Most Powerful Retail Brand in Tenet Partners 2016 Top 100 Most Powerful Brands Report

Tenet Finds That Barnes & Noble’s Brand Familiarity Is at Its Highest
Point Since 2010

NEW YORK–(BUSINESS WIRE)–Barnes & Noble, Inc. (NYSE:BKS), the nation’s largest retail
bookseller and a leading retailer of content, digital media and
educational products, today announced that it was named the most
powerful retail brand in Tenet Partners’ 2016 Top 100 Most Powerful
Brands Reports (www.tenetpartners.com).
Tenet Partners is a leading brand innovation and marketing firm, and its
annual study of approximately 10,000 consumers and influential business
decision-makers found that Barnes & Noble’s brand familiarity is at its
highest point since 2010, while the Company’s brand favorability
remained constant year-over-year. Barnes & Noble ranked number 32 in the
overall Top 100 list, a full 13 points ahead of the closest retail
competitor and 22 points ahead of Amazon.

“Barnes & Noble is proud to be named the most powerful retail brand in
America by Tenet Partners, which is a clear reflection of how important
our bookstores are to consumers across the nation,” said Ron Boire,
Chief Executive Officer of Barnes & Noble. “As a company we’re on the
cutting edge of experiential retailing, providing our customers with
experiences and products that no other retailer in their community can
match. We’ve also got the best employees in retail and today’s
acknowledgement is largely due to the hard work and dedication of our
booksellers.”

In the 2016 Top 100 Most Powerful Brands report Tenet Partners
highlighted Barnes & Noble’s marketing and advertising efforts as a key
driver of the Company’s brand power, including the highly successful
“You Never Know Who You’ll Meet at Barnes & Noble” 2015 holiday
advertising campaign featuring Tony Bennett and Lady Gaga.

The Company has also rolled out several successful events in 2016
including its B-Fest teen book festival (BN.com/B-FEST)
and an expanded Summer Reading Program (BN.com/SummerReading),
and is currently mid-way through its annual Get Pop-Cultured with Barnes
& Noble celebration (BN.com/getpop-cultured).
Additionally, stores nationwide will host Harry Potter “Countdown
to Midnight Magic” parties on July 30 at 8 p.m. in preparation for the
release of Harry Potter and the Cursed Child on July 31 at
midnight, which the Company expects to be its biggest book of the year (BN.com/harrypotterevents).

Barnes & Noble also recently announced it would open four new concept
stores in Fiscal 2017, complete with a new restaurant featuring an
expanded menu along with a beer and wine offering. In addition to
opening the first new store in Eastchester, NY, this October, the
Company plans to open stores at the Edina Galleria in Edina, MN, at the
Palladio in Folsom, CA, and at One Loudoun in Ashburn, VA.

For more information on everything that’s happening at Barnes & Noble,
visit BN.com or follow Barnes & Noble on Twitter,
Instagram,
Tumblr
and Facebook.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS) is a Fortune 500 company, the nation’s
largest retail bookseller, and a leading retailer of content, digital
media and educational products. The Company operates 640 Barnes & Noble
bookstores in 50 states, and one of the Web’s premier e-commerce sites,
BN.com (www.bn.com).
The Nook Digital business offers a lineup of popular NOOK®
tablets and eReaders and an expansive collection of digital reading and
entertainment content through the NOOK Store®. The NOOK Store
features more than 4 million digital books in the US (www.nook.com),
plus periodicals and comics, and offers the ability to enjoy content
across a wide array of popular devices through Free NOOK Reading Apps
available for Android, iOS® and Windows®.

General information on Barnes & Noble, Inc. can be obtained by visiting
the Company’s corporate website at www.barnesandnobleinc.com.

Barnes & Noble®, Barnes & Noble Booksellers®,
Barnes & Noble.com® and Discover Great New Writers®
are trademarks of Barnes & Noble, Inc. or its affiliates. NOOK®
and the NOOK logos are trademarks of Nook Digital, LLC or its affiliates.

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Contacts

Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Senior
Vice President
Corporate Communications
mkeating@bn.com
or
Alan
McNamara, 212-633-3379
Senior Director
Corporate Communications
amcnamara@bn.com